GymMembersNow
🏋️♂️ Own 43 Gyms
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www.gym-members-now.com
GymMembersNow is a leading marketing and consulting agency dedicated to transforming gyms and fitness studios into thriving, profitable businesses. We specialize in helping gym owners across the United States achieve sustainable growth through innovative AI-driven marketing strategies and expert sales coaching. With a proven track record of supporting over 800 gyms and generating significant reven
Brittany owns three Alloy Personal Training studios in Las Vegas. What she told me on a recent call says everything about why studio owners are fed up with marketing companies.
Six months into working with us, her Summerlin location grew its membership base 38%. She's over 100 members there now. Her second location turned on ads with us in February and grew 26% in about four months.
Here is how that happened.
Seven and a half years inside this industry, and the same thing comes up again and again. Studio owners hate the lead funnel they're stuck with.
Before Brittany came to us, her process looked like most studios. Someone sees an ad. They fill out a form. Then your staff starts calling people who don't know who you are.
People hate cold calls. Your staff hates making them. And most of those leads go nowhere.
Here is what that costs. The average studio loses 50% of its new leads because no one follows up fast enough or the right way. You pay for the lead, then watch it die at the follow-up stage.
We fixed the front of the funnel for Brittany. Now her leads already know they're going to hear from her. They're pre-qualified before they ever hit her CRM. She runs a small business across her three Vegas Alloys. She doesn't have time for 100 calls a day per person.
Now her team makes 30 calls a day and books 60% of leads into appointments.
This is the part most agencies miss. We listen. When something isn't working, we pivot that week. Brittany told us she interviewed a million marketing companies, and they all run the same playbook. We tailor the campaigns to the exact person she's best at helping, then adjust week over week based on real data.
That matters because we're studio and gym owners too. My business partner owns 140 Anytime Fitness locations and has been in this for over 20 years. We've been inside enough studios to know where the money leaks and how to plug it.
I have over 500 testimonials just like this one, and they all say pretty much the same thing. We listen, we move fast, and we actually understand how a studio runs.
06/10/2026
Most agencies treat gym owners like an account.
They run your ads, send you a report, and wait for you to email them when something breaks. You are on your own between calls.
That is not how we work. And that is why we get reviews like this one.
Jennifer Ward has been with us about a month. The ads brought in real interest for her studio fast. But that is not what she keeps coming back to.
It's the partnership.
Every time her team meets with ours, she walks away with something she can use that day. How to handle a lead. How to run a consultation. How to actually close. She told us she keeps catching herself thinking she never would have come up with this on her own.
Here is what most people miss. We don't wait for problems to land on her desk. We spot them first and bring her the fix before she has to ask. And we don't stop at marketing. We give her ideas on how to run the studio better. Staffing. Sales process. Day to day operations. Things she is not even paying us for.
We can do that because we are gym owners too. My business partner owns 140 Anytime Fitness locations and has run gyms for over 20 years. One of my team members owns 12 Anytime Fitness locations and three Stretch Labs. We have made the mistakes. We have fixed them. So when we sit down with a client, we are not guessing. We are sharing what already worked on our own floors.
That is the difference. Leads are easy. A real partner who treats your business like their own is rare.
Only 30% of local businesses ever work on their sales process at all. We get inside that part with every owner we work with, because it is where the money actually moves.
Want to see how your own team stacks up? Comment COACH below. I'll send you the free AI sales coach we built for gym owners. It grades real consultations and can role play with your staff. No cost.
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Christina co-owns an Alloy Personal Training studio in West Arvada, Colorado. About 20 minutes outside Denver.
She told me paid social was dead.
Said her market was too saturated. Too many options. Too much noise. She had been running ads for over a year with another company and watched results fall off a cliff after the first three months. By six months, it was bad. She would bring problems to her vendor and get silence. No ideas. No pivots. No urgency.
So she turned it off. Figured this is just what the landscape looks like now.
A lot of studio owners are sitting in that same spot right now. Spending three to six thousand a month on ads, watching lead quality tank, and blaming the market instead of the system behind it.
Christina got connected to us through a fellow Alloy owner.
Two months later, she signed 27 new clients. Went from five in-person consults a month to five a week. And this is happening as we head into summer in Colorado, which is one of the hardest markets in the country for studios because everyone wants to be outside.
Here is what actually changed.
We did not just fix her ads. We rebuilt the whole process around them. AI-powered lead nurture that responds to prospects like a real person. Not the old way where every lead gets the same canned texts on day one, day three, day five, regardless of what they say back. Dynamic. Responsive. Smart.
Then Chad started meeting with Christina and her director every week. Not to review a dashboard. To coach them. Event strategy. KPI tracking. Referral systems. Sales process. He builds from what he has already tested in his own locations and across other Alloy studios we work with. Christina does not have to start from scratch on anything.
Her director went from chasing leads with cold calls to having prospects already booked on her calendar. That changed the energy of her entire operation.
If a lead gets followed up with in the first five minutes, conversion rates go up by 400 percent. Most gym staff wait days. Some never respond at all. That was the gap. Now it is closed.
Christina told me she would recommend us to her closest friends and family if they were studio owners. She said she wants no other partner in the trenches with her.
One of our team members owns 12 Anytime Fitness locations and three stretch studios. That is why our coaching sounds different. It comes from people who sit in the same chair you sit in every day.
Your front desk is either converting or it is not. Comment COACH below, and I will send you the tool that tells you which one. Free AI sales coach built for gym and studio owners. No cost. No strings.
05/20/2026
I've had an outstanding experience working with Gym Members Now and I can confidently say they’ve played a major role in helping us grow our business. Since partnering with GMN, we’ve grown our membership over 10% month-over-month — but what’s impressed me most is that their approach goes far beyond just running paid ads.They truly understand the fitness business because they’ve actually been in the trenches. Their strategies are smart, practical, and system-oriented. They’ve helped us think bigger and execute better across multiple channels — from organic marketing and partnerships to community events and lead generation systems. They consistently think outside the box instead of relying on cookie-cutter gym marketing tactics.I’ve also been really impressed with how they’re leveraging AI in thoughtful and strategic ways to improve outbound outreach, operations, marketing, and follow-up systems -- with referrals and 5 star google reviews. This saves our team valuable time.Beyond marketing, the coaching and mentorship side has been incredibly valuable. Chad has been exceptional — he feels like a true partner and coach to our team. He’s helped us level up strategically, develop our Director and team, and build stronger systems across the business. The value provided has honestly exceeded expectations.I’m incredibly grateful for the partnership and would highly recommend GMN to any fellow gym owner looking to grow their business the right way.
Most gym owners have hundreds of old leads sitting in their system collecting dust.
Not bad leads. People who walked in, asked questions, maybe even tried a session. Then life got busy. They forgot. And nobody ever followed up.
Mike Wondaal owns two StretchLab studios in Northwest Indiana.
When he came to us last September, one of the first things we focused on was that untapped list. Old leads. Lapsed members. People who already knew his brand but fell off.
It worked. People came back in. Booked sessions. Remembered why they loved the service in the first place.
That is revenue that was already there. No new ad spend. No new campaign. Just a system that actually goes back and works the list.
Here is the stat that makes this hit harder. 27% of local business owners never follow up with their existing database after the first visit. That means for most studios, there is a pile of money sitting in the CRM that nobody is touching.
Mike also talked about something else gym owners rarely get. Weekly strategy calls. Not a monthly check-in where someone reads you a dashboard. Real calls. Every week. With someone who knows the business, adjusts the plan, and picks up the phone when something changes.
His words. It is almost like having another GM for two stores.
That is what happens when you work with people who actually operate in this industry. My business partner owns 140 Anytime Fitness locations. A team member runs 12 Anytime Fitness locations and three StretchLabs. We are not learning your business from the outside. We already live in it.
If your front desk team is closing but you are not sure how well, comment COACH below. I will send you the free AI sales coach we built for gym and studio owners. It listens to real consultations and tells you exactly where the process breaks down. No cost. No catch.
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