FlyWheel Consultancy

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FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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FlyWheel Consultancy | Contact FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

Thought-provoking insight from INBOUND Spotlight Speaker Yamini Rangan, CEO of HubSpot



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Marketing Beyond Social Media: Email Marketing

Email Marketing is defined as "a form of marketing that can make the customers on your email list aware of new products, discounts, and other services". Each month, you'll want to closely monitor email marketing metrics, such as open rate, click rate, and reply rate.

Using these metrics, you'll develop an understanding of your most effective content types, weekdays/times for sending, and audience demographics. Along the way, you'll adjust your campaign as needed.

As you grow increasingly comfortable with the email marketing process, you could gradually increase your email cadence over time. Specifically, it is common for organizations to start with a monthly email, eventually ramp up to a biweekly process, and ultimately send emails on a weekly basis.

It's time to start crafting your first marketing email! 📧💻🌿



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FlyWheel Consultancy | Contact

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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FlyWheel Consultancy | Contact FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

Powerful words of wisdom from Payal Kadakia, entrepreneur and INBOUND alumni



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A very well articulated analogy from Sophia Frances, Revenue Operations & Strategy Manager with Kicksaw



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Automated Business Processes: Marketing Automation

Marketing automation is defined as "technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically".

This automated process helps businesses efficiently market across various online channels simultaneously while automating repetitive tasks.

Specifically, marketing automation software automates the lead nurturing/marketing workflow process:

1️⃣ Lead Generation: Capture their contact information, often in exchange for free content
2️⃣ Lead Nurturing: Send them personalized communications (via email, company website, social media platforms, and text messages) specifically based on how they've engaged with your content
3️⃣ Lead Tracking: Monitor their ongoing activity in accordance with your brand (such as the pages they visit, the content they download, and/or the webinars they attend) to gain a thorough understanding of their specific interests and needs
4️⃣ Lead Engagement: Initiate communication (perhaps an offer) in conjunction with their interests and needs
5️⃣ Lead Management: Access the CRM insights and analytics generated from their automatically imported activity/information, allowing you to maintain the relationship

With your marketing process fully automated, you can allocate your time and energy towards objectives that can't effectively be carried out by machines! 💬⚙️🖥✉️📣



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FlyWheel Consultancy | Contact

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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FlyWheel Consultancy | Contact FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

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HubSpot features a wide variety of subscription options, including Marketing Hub Starter, Marketing Hub Professional, and Marketing Hub Enterprise. Check out our 'Choosing the Best HubSpot Subscription' for Your Business blog post for a detailed overview of these three hubs!



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Blog HubSpot features several subscription options that benefit companies of all shapes, sizes, and goals.

Turning the Flywheel by Jim Collins | Detailed Summary | Free Audiobook

HubSpot has adapted and mainstreamed the FlyWheel model, which depicts the momentum generated from a strong customer service approach on which your organization runs.

Literally and figuratively, the FlyWheel stores and releases energy, an essential action of any successful business process.

Check out this detailed YouTube video summary of 'Turning the Flywheel' by Jim Collins, created and shared by Quick Learning Free Audiobooks.



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Turning the Flywheel by Jim Collins | Detailed Summary | Free Audiobook Turning the Flywheel by Jim CollinsTips and tricks for building your company’s forward momentum. What do the most successful companies have in common, and ho...

Service In the Modern Era: Customer Journey

'Customer Journey' is defined as "the process by which a customer interacts with a company in order to achieve a goal".

The journey itself begins when a prospect is introduced to a product/service. This journey ultimately concludes once the prospect converts to a customer in purchasing said product/service.

Accordingly, 80% of customers consider their overall experience to be equally important as the product/service.

Therefore, it is imperative that this process is guided by a customer journey map. This serves as a visual depiction of the user striving to accomplish a specific task/goal with regard to your business.

The customer journey mapping process contains five core components:

1️⃣ Actor: The user that's partaking in the journey
2️⃣ Scenario & Expectations: What the user anticipates will occur throughout the journey, as well as the intended outcome
3️⃣ Journey Phases: Detailed information that speaks to the journey narrative
4️⃣ Actions, Mindsets & Emotions: What the user is doing, their mental approach throughout the process, and how they feel as a result
5️⃣ Opportunities, Insights & Ownership: General takeaways with regard to what did/didn't work well overall, and was learned from the process

Though these five components might make the journey mapping process seem complex and confusing, they actually help streamline and simplify it for your business.

When properly executed, the customer journey mapping process has two primary benefits:

👉While collaborating with others throughout the process, you'll generate a shared understanding of the user experience
👉This process ultimately yields an 'artifact' that can be used to convince others (stakeholders, managers, etc.) of what change(s) should be implemented

Now that you understand the essentials and importance of the customer journey, it's time to start mapping out the process!🌐📞✉️🖥💡🤝👤🛄📢💻



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Contact FlyWheel Consultancy

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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Contact FlyWheel Consultancy FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

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HubSpot Academy is one of the most robust online learning platforms provided by a software company.

Check out our blog post to learn about the best HubSpot certification courses for your team!



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FWC Blog HubSpot Academy offers nearly 500 courses across six categories, making it one of the most robust online learning platforms from a software company.

Inspirational words from Brian Halligan, HubSpot Executive Chairperson & Founder 👨🏼‍🏫



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Inspirational words from George Herman 'Babe' Ruth, one of the greatest baseball players of all time 🤴🏻⚾🏟



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Words of wisdom from Dharmesh Shah, HubSpot CTO & Co-Founder



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Contact FlyWheel Consultancy

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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Contact FlyWheel Consultancy FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

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The HubSpot portal setup process is clear and easy to understand, yet significantly detailed. Check out our 'Setting Up Your HubSpot Portal' blog post for an in-depth rundown of this process!



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Blog The portal setup process is clear and easy to understand, yet significantly detailed. With checklist functionality, you can cross things off along the way.

How To Set Up Users in HubSpot

HubTank: HubSpot's Premier Think Tank

FlyWheel Consultancy invites you to subscribe to HubTank, our new YouTube channel that provides training, ideas, and suggestions in guiding you throughout your HubSpot journey.

Click the link below to view our video titled 'How To Set Up Users in HubSpot'.



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How To Set Up Users in HubSpot How to Set Up User Permissions, Roles & Teams in HubSpotLearn the essential components of configuring users. ...

Podcasting: Marketing Beyond Social Media

Podcasting is defined as "the practice of using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device".🎧🎙🔈

Podcasting is an incredibly powerful marketing method that continues to grow in prevalence, prominence, and popularity. This is largely because it provides a unique blend of traditional face-to-face communication and modern technology.

Accordingly, there are various reasons why podcasting has become a primary method of content marketing:

👉Podcasting promotes interpersonal communication essentials (eye contact, spoken dialogue, hand gestures, general body language) during video episodes
👉Podcasting promotes host/attendee interaction through live chats and/or Q&A sessions
👉Podcasting provides entertainment value through humor
👉Podcasting provides comfort value through lightheartedness
👉Podcasting provides convenience through modern technology
👉Podcasting is preferred by users who would rather not spend much time/effort reading

'Beginner' podcasters generally learn about this content marketing process by initially guest speaking on podcasts hosted by like-minded industry professionals. This is an excellent opportunity for aspiring podcasters to gain visibility by introducing themselves and their brands while speaking on their specific services.

With this newfound brand recognition, podcasters-in-training will be inspired to set up studios, establish episode cadences, schedule interviewees, and start podcasting.

Lights…camera…action!💡🎥🎬



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Contact FlyWheel Consultancy

FlyWheel Consultancy will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!



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Contact FlyWheel Consultancy FlyWheel Consultancy is happy to help you grow with Hubspot. Contact us today to schedule your free audit!

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Marketing is about reaching your target customer with the right message at the right time. Check out our blog post titled 'The Flywheel for Your Business' to learn about the benefits of this method!⚙️



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Blog The flywheel method is an ongoing process of marketing by using messages specific to the customer's progress along their journey.

FlyWheel Consultancy updated their website address.

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FlyWheel Consultancy updated their information in their About section.

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How To Import Single & Cross Objects Into HubSpot

HubTank: HubSpot's Premier Think Tank

Miller Creek Marketing invites you to subscribe to HubTank, our new YouTube channel that provides training, ideas, and suggestions in guiding you throughout your HubSpot journey.

Click the link below to view our video titled 'How To Import Single & Cross Objects Into HubSpot'.



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How To Import Single & Cross Objects Into HubSpot How to Seamlessly Process HubSpot Object ImportsLearn efficient methods for importing objects into HubSpot.

Miller Creek Marketing will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!

https://hubs.li/Q018srR10



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Revenue operations (RevOps) is defined as "the strategic integration of marketing, sales, and customer service departments to provide a better end-to-end view to administration and management, while leaving day-to-day processes within the departments".

RevOps is an integral component of any organization comprised of various teams. Specifically, a RevOps team helps marketing, sales, and customer service teams to fully understand and own their various roles and responsibilities.

As a starting point, a RevOps team will help the other teams plan their respective business processes. Such plans should be incredibly detailed, featuring specific dates (and maybe times), KPIs, required software, among other essentials.

In mapping out these business processes, they can be clearly understood and successfully implemented by new and existing team members. Furthermore, such planning will help prevent role overlap, allowing each team member to use their respective strengths and skills to ensure favorable results. Accordingly, business processes will run on peak efficiency, effectiveness, and overall performance.

As a result of successful RevOps implementation, marketing, sales, and customer success teams can focus solely on their own tasks/objectives:

👉Sales Teams can focus on networking, establishing connections, cultivating relationships, and closing deals
👉Marketing Teams can focus on creating compelling content and campaigns
👉Customer Success (Service) Teams can focus on consistently providing quality service while maintaining customer relationships



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Setting Up Your HubSpot CRM for Your Team

Check out our blog post to learn about the basic configurations required for onboarding your sales team while unlocking the power of HubSpot Sales!








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Blog As you set up your HubSpot CRM, these three steps will unlock the power of HubSpot Sales for you and your team.

FlyWheel Consultancy updated their address.

FlyWheel Consultancy updated their address.

Ten Steps For Setting Up Your HubSpot Account

HubTank: HubSpot's Premier Think Tank

Miller Creek Marketing invites you to subscribe to HubTank, our new YouTube channel that provides training, ideas, and suggestions in guiding you throughout your HubSpot journey.

Click the link preview below to view our first video, which is titled 'Ten Steps For Setting Up Your HubSpot Account'.



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Ten Steps For Setting Up Your HubSpot Account How to Set Up Your HubSpot in 10 Easy StepsLearn basic features of HubSpot, such as Contacts, Companies, etc. ...

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Miller Creek Marketing Blog

Check out our blog to learn about what HubSpot has to offer, and how it can improve your RevOps!







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HubTank: HubSpot's Premier Think Tank

Miller Creek Marketing invites you to subscribe to HubTank, our new YouTube channel that provides training, ideas, and suggestions in guiding you throughout your HubSpot journey.

Click the link below to access the HubTank YouTube channel, and please be sure to subscribe!

https://hubs.li/Q01664GT0







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Miller Creek Marketing will gladly guide you in automating and customizing your HubSpot system while increasing your revenue operations. Contact us today to schedule your free audit!

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