Playa

Because the party doesn’t wait for wash day. 🪩 NEW Made in Miami Perfumed Dry Shampoo is designed to take you from beach day to night club — oil-absorbing, style-reviving, and fragranced in Made in Miami. Shop now at playabeauty.com

What if your dry shampoo did more? 🪄 Introducing Made in Miami Perfumed Dry Shampoo, aka magic in a can! It absorbs oil, extends your style, supports thicker-looking locks, AND makes your hair smell really good.

Now available at playabeauty.com (Link in bio/stories)✨

The MADE IN MIAMI family just got bigger! Our new Perfumed Dry Shampoo joins the lineup tomorrow. 🌴 Make sure you’re on the waitlist at playabeauty.com to be notified when it’s time to shop!

It’s magic in a can! ✨ Our new Perfumed Dry Shampoo is a truly innovative formula that features our MADE IN MIAMI fragrance. Sign up now to get on the waitlist for when it launches! Link in bio/stories.

Nothing like a PLAYA Party 🌴🪩 Last night, we took over THE BOX to celebrate the launch of our new MADE IN MIAMI Perfumed Dry Shampoo, featuring Franky Rizardo and 💿Ceejay The Dj💿. Swipe through to take a peek inside 👀

Something new is coming to PLAYA… 👀

Want to know what it is? Join the waitlist at playabeauty.com or tap the link in bio/stories. ✨

It’s always summer in Miami! And this Labor Day weekend, get 20% off the Made in Miami Bundle.

Our Made in Miami fragrance is a blend of juicy fruits, fresh flowers, and warm aromatics that carries you from day to night. The Fragrance-Depositing Gloss Rinse gives you frizz-free, shiny hair, while the All-Over Perfume Mist keeps the scent going.

Shop now at playabeauty.com
Valid through September 7, no code needed.

PLAYA PRESENTS: FOREVER SUMMER

Join us at THE BOX for a night with Franky Rizardo, plus a first look at PLAYA’s newest product launch—a fresh take on post-night-out hair, scented with the golden-hour glow of Miami.

September 9 | 10PM–Close
The Box, NYC

Come for the music. Discover your newest beauty obsession.

RSVP NOW — SPACE IS LIMITED.