Due North Communications

So much for , Olympics ratings continue to soar:

http://adage.com/article/media/nbcfail-olympics-ratings-soar/236524/

So Much for #NBCFail: Olympics Ratings Soar | Media - Advertising Age NBC has been slammed by viewers and media pundits for its coverage of the London Olympics, but Madison Avenue wouldn't change a thing.

NBC on record breaking pace for the Olympics:

http://www.adweek.com/news/television/london-2012-nbc-record-ratings-pace-142297?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek%3A+Featured+Articles%29

London 2012: NBC on Record Ratings Pace Fury over tape delays no hurdle for Nielsen deliveries

"Newsweek's" future is in doubt following this cover:

http://www.adweek.com/news/press/future-doubt-newsweek-still-creating-buzz-142274?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek%3A+Featured+Articles%29

Future in Doubt, 'Newsweek' Still Creating Buzz Romney 'wimp' cover creates a storm

Happy Opening Ceremonies!!!!!!!!! Here is an ad for the Olympics by Adidas, featuring David Beckham:

http://bit.ly/O4ZJnr

Ad of the Day: Adidas David Beckham gives Britons the thrill of a lifetime in this charming Olympic spot

Can PR save the Penn State brand?

http://adage.com/article/news/pr-save-penn-state-brand/236316/

Can PR Save The Penn State Brand? | News - Advertising Age Part of the Penn State's PR strategy is working -- to deflect attention from the brand toward over-zealous football programs at universities in general.

Sticking with the Olympics theme, check out this funny ad from Old Spice:

http://www.adweek.com/news/advertising-branding/ad-day-old-spice-142115?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek%3A+Featured+Articles%29

Ad of the Day: Old Spice Having done weepy, P&G and W+K go for the gold in Olympic comedy

With the London Olympics around the corner, learn who the most marketable athletes are:

http://adage.com/article/news/marketable-athletes/236237/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29

Who are the Most Marketable Athletes? | News - Advertising Age Who has gold-medal marketing potential once the 2012 Summer Games begin next week in London?

John Cleese stars in this new funny spot from DirecTV:

http://www.adweek.com/adfreak/john-cleese-helps-john-cleese-understand-directvs-new-offer-141991?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek%3A+Featured+Articles%29

John Cleese Helps John Cleese Understand DirecTV's New Offer No one can accuse John Cleese of not earning his paycheck in this great new DirecTV spot from Grey in New York.

If you like NBC Comedy Thursday's, you'll love the last installment of New Era's ads:

http://www.adweek.com/adfreak/new-eras-chicago-rivalry-wraps-epic-staredown-141965?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured-articles+%28Adweek%3A+Featured+Articles%29

New Era's Chicago Rivalry Wraps With an Epic Staredown The Brooklyn Brothers deliver another hit in their humorous "Chicago vs. Chicago" series for sports-cap maker New Era that stars NBC sitcom actors Nick Offerman, a Cubs fan, and Craig Robinson, who roots for the White Sox.

Don't forget to enter Second Cup's Soda Italia contest for your chance to win a trip to Italy!

https://www.facebook.com/SecondCup/app_338185999594137https://www.facebook.com/SecondCup/app_338185999594137

Second Cup Canada Together with our franchisees we will ignite our customers’ passion for the ultimate coffee experience.

We have a very important announcement to share today. Please read about it here:

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/two-canadian-ad-agencies-become-one/article4418065/

Two Canadian ad agencies become ‘one.’ Reversing a trend, Digital firm 58Ninety buys branding shop Due North Communications