PResencia Group

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

Social Media Tips From 4 Dogs With More Followers Than You

There are 2.2 billion gamers worldwide, of which about half - 47% - spend $108.9 billion while gaming, offering a great opportunity for brand exposure.

eSports in Latin America is Far From Being a Sport in Brands’ Minds While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival (ALEF) from September 15–17, 2017.

Colorado to host largest U.S. Latino Environmental Festival for the fifth year | Hispanic PR Blog Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival

HPRA Announces 2017 BRAVO! AWARDS PIONEER & JOURNALIST OF THE YEAR and the Master of Ceremonies

HPRA Announces 2017 BRAVO! AWARDS PIONEER & JOURNALIST OF THE YEAR and the Master of Ceremonies The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York…

Co-founders backing a new ICO recognize that viable products are needed to avoid pitfalls attached to cryptocurrency raises.

The Bubble Has Not yet Burst as Another Initial Coin Offering Emerges

It’s all too easy to slip into a routine of having a glass or two of wine each evening, and you wouldn’t be alone in thinking this helps you unwind and sleep better. But what you might not realize is how significantly impaired the quality of your sleep is when you drink.

This Is What Your Overactive Brain Needs To Get A Good Night’s Sleep Hint: Don’t Netflix and chill.

Always a step ahead with their financial results, Facebook is now working on its TV offerings to compete head-on with big names like Netflix, which has 80 million users in Mexico, and Amazon Video, which started its video streaming service in Mexico six months ago.

How Facebook is Cornering the Video Ad Market, also in Mexico With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of…

Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing. Those strategies are:

Reciprocity
Social Proof
Scarcity

3 Psychology Strategies You Should Be Using on Social Media Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity.

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S.

INSTAGRAM Has Declared J BALVIN As The #1/ Most Viewed Producer of “Instagram Stories” Content in The United States Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S…This is very significant as JBalvin is an All-Spanish Language music star.

The buying power of the nation's 57 million Hispanics reached $1.4 trillion in 2016, or 10% of the U.S. total, according to Nielsen. It is expected to grow to $1.8 trillion by 2021.

Losing Hispanic Consumers? Don't Blame Trump, Blame Amazon Target CEO Brian Cornell said Hispanic consumers are "shopping much less" amid a new "cocooning factor."

According to Spotify, Daddy Yankee, the Puerto Rican superstar of reggaeton with hits like "Gasolina," ''Shaky Shaky" and "Despacito," a song co-written with Luis Fonsi, has surpassed 44,735,586 monthly listeners to reach the first global spot.

Daddy Yankee Is the First Latino to Take Spotify's #1 Slot The Puerto Rican superstar has hits that include "Gasolina" and "Despacito"