The J Projects

Big news: Sonder and Marriott called it quits this week. For over a year, I photographed their spaces, learning how to make short-term rentals feel like destinations, not just places to crash.

The industry is shifting. The brands that win will be the ones who understand: people don’t book rooms anymore.

They book experiences, aesthetics and stories.

📍Ottawa, ON + Vancouver, BC, Canada

Stayed at .hotels in Nashville while shooting for …and wow, this place was something else.
I couldn’t NOT photograph it. The lobby at sunrise with pure magic, that golden light spilling through the windows soft shadows, quiet energy. Unreal.

Shot the lobby and pool area, where the tequila was served, blending both worlds, brand + space, in a way that felt effortless and real.

Sometimes the best images come from staying curious, staying a little longer, and chasing the light.

Last year I had a chance to spend time in Mexico, surrounded by brilliant creatives, fellow photographers, and agave fields that inspire some of the best tequilas in the world.

What stood out most wasn’t just the laughter or the midday Cantaritos (though those were quite memorable ), it was how Quintaliza Tequila is paving a new path in how brands tell their story.

Being immersed in both culture and craft reminded me of how powerful visuals are shaping perception and creating connection.

I am stoked to keep building more campaigns that merge storytelling, hospitality, and brand identity into experiences that last beyond a single shoot.

client:
master distiller:
Also included:

Some places just get it. Cheeca Lodge and Spa in the Florida Keys had me the second I walked in 🌴

From sun-washed tones to the woven textures, every detail felt like it belonged to a slower, saltier life. It’s the kind of place that makes you wanna kick off your shoes, grab a cold drink and stay a little longer.

It was fun capturing the beach that makes this hotel feel like a true Keys hideaway.

a true reflection of relaxed luxury.

had the pleasure of photographing this serene and beautifully curated home, a coastal gem.

collaborating with the talented teams at and made this project even more inspiring.

Booked a work trip to Phoenix.
Stayed an extra day “for rest.”
…..Accidentally photographed the entire because I couldn’t help myself 😆

When the design is this good, the camera just jumps into your hands.

There’s something about photographing a space you genuinely enjoy being in, the shots hit differently.

swipe to see why I fell in love with this place ( and why I now pack an extra day…just in case ).

Miami Beach @ sunrise. The best.

I was photographing an awesome local hotel for the week and had a gut feeling to wake up at the crack of dawn. So glad I did.

I was able to capture some beautiful scenes before the crowds and of the neighborhood for extra assets we needed.

Thinking ahead and capturing those vital assets are what landed a really great article for Pride Month last year for the client too. Link in bio to my website if your curious :)

Ever walked by a restaurant and instantly felt you were transported to an entirely different place?

Yeah, that is exactly how I felt walking by Tacombi in Miami ( Brickell neighborhood). It’s Mexican Yucatán aesthetics mixed in with west coast vibes, definitely a spot you want to post up on a Friday afternoon for an ice cold marg and authentic corn tortilla tacos.

I was shooting a campaign last weekend and couldn’t help myself snap a few of this iconic corner building that is now Tacombi. I always loved this corner building located between Tamiami Trail and S Miami Ave.

Anyone want to join me for a taco soon, I’ll be at Tacombi 📸

I couldn’t resist capturing a stunning Gulf coast horizon at sunset..could you?

While on assignment for an event at JW Marriot Marco Island Beach Resort, I shot this on my balcony. This property delivers beautiful views in every direction.

Easily one of the coolest coffee shops I’ve stumbled into during my stay at La Co**ha in Key West. Beautiful interior, even better espresso, and yes… I’m still talking about it.

If you’re in the Keys, don’t skip it. Your caffeine loving soul will thank you.

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