TNT Growth

Google has been telling you to chase Excellent Ad Strength scores. 🚨

We analyzed 3,900 ads across 65 accounts to see if it actually affects CPA. It doesn't.

Poor ads and Excellent ads perform almost identically. The correlation is basically zero.

Ad Strength measures what Google wants. Not what converts.
Stop optimizing for their report card.

Follow for more data-backed Google Ads breakdowns every week.

Different categories. Different playbooks. One thing in common.

Which of these ads hit different for you?

Google's AI advisor exists to help you spend more efficiently. 🤖
Or so you'd think.
Ask it why 82% of your PMax budget is going to Search and it'll tell you to improve your Quality Score.
That's not a solution. That's a distraction.
AI tools don't know your margins, your ICP, or whether your campaigns were set up correctly in the first place. You do.
Don't hand your ad account to an algorithm that profits when you spend more. 👆

Follow for weekly Google Ads audits and drop a comment below if you want me to take a look at your account.

Adidas paid for the badge. Nike stole the show.

One brand is the official FIFA World Cup sponsor. The other isn't even on the official list — and it's winning the ad war anyway.

30+ stars. A six-minute Hollywood film. Zero sponsorship fees.

That's not luck. That's what happens when your creative strategy is better than your competitor's checkbook.