Candace Joseph Studio

A look at the full logo suite and a few website stills for Natassia Lopez, a family photographer serving Memphis and beyond, capturing wildly honest family stories.

I loved that Natassia wasn’t afraid to lean into bold color and let her brand feel just as joyful and full of personality as the moments she captures.

One of my favorite parts of branding is taking all the little marks that make a brand family and weaving them throughout the website in intentional ways when the style allows. This was such a fun one to design!

So excited to finally share the finished brand for Natassia Lopez.

A little backstory on her submark. We originally landed on a house on a hill with a tree standing behind it, rooted in themes of family, history, and togetherness. Natassia’s previous logo featured an oak tree, and while she wasn’t deeply attached to it, she was still drawn to what it represented. Along the way, the idea of a treehouse also came up as we thought about how it conveys playfulness and whimsy.

It didn’t fully click for me until her brand shoot. We arrived at this beautiful home with the sweetest family, and in the backyard was the most incredible treehouse. That aha moment brought the treehouse idea we hadn’t fully explored back into focus.

I immediately went back to the art board and reworked the submark into a treehouse nestled in the branches. It felt like such a natural fit for the wildly honest family stories Natassia is known for, while adding a sense of wonder, play, and connection. It also felt full circle for both of us, bringing us back to some of our earliest conversations in such a meaningful way.

I don’t usually take on extra revisions like this outside of scope, but I felt really inspired and genuinely invested in her and her brand. Looking back at the full journey from questionnaire to strategy to final identity, I’m really proud of where this landed. So happy for Natassia to have a brand that truly feels like her. ❤️

Getting to work with the women behind has been one of the greatest gifts of this project.

Emily Ozier () is an artist, storyteller, and creative spirit helping homes bloom through beauty, peace, and intentional living. Her sketches and artwork became such a defining piece of the Welcome Wanderers brand experience and brought so much warmth and personality to the site.

Emily Holmes () is a photographer who beautifully and truthfully documents stories rooted in connection, authenticity, and presence. Her heart for people and storytelling shines through everything she creates, including the imagery woven throughout this online home.

From day one, I loved how aligned we were in our missions and the heart behind what they’re building. What started as a website project became friendship, and I’m so thankful for these two and the trust they placed in me throughout this process.

These two are doing something really special, and I have a feeling the best is still ahead. Hopefully I’ll be joining them on an adventure soon! 🧳

Introducing the all-new website for at welcome-wanderers.com ✨

This project has been such a meaningful one to bring to life. Welcome Wanderers is creating space for women to step into courage through travel, connection, storytelling, dinners, and shared experiences. It was such an honor to help build an online home that reflects that mission.

From thoughtful details to layered storytelling throughout the site, every part of this was designed to feel warm, intentional, and immersive.

So grateful to & for trusting me with your vision. Really proud of what we built together!

A little peek at the patterns, doodles, and handwriting I asked Gracie to create for her new website. This kind of thing is totally in her wheelhouse, and I loved guiding the process and watching her translate what she usually puts on paper to a brand new online home.

I also loved staying true to her logo, fleshing out an updated color palette, and sneaking in one of my favorite details that will probably fly under the radar: the L & Co lockup I designed as her favicon. Such a fun project to create a whole party around the brand itself.

I can’t wait to see how this little cutie website grows!

Keeping the launch party going… custom website design for .studio, maker of invitations, stationery, paper products & more!

This one was so F U N. Gracie has such an incredible eye for color and detail, and it showed from day one. She wanted a site that felt established, fun, and undeniably custom, and I think we delivered. I asked her for doodles, tons of her own handwriting, and permission to get playful. The whole site is an experience, and honestly one of the most fun projects I’ve had the honor to design.

Head over to lowandcostudio.com to enter her giveaway and grab some goods to celebrate like you mean it!

From sketch to shelf—recent work for Shelby Monteverde from Candace Joseph Studio.

This project began as a sweet little sketch for custom crayon matchboxes and was refined, formatted, and prepared for print—turning a playful idea into a finished product. The matchboxes pair with a candle from , close in scent to the iconic Volcano from . Each candle label is hand cut by Shelby, adding a personal finish I just adore.

A small, joyful gift brought to life—for yourself or a friend!

Captured beautifully by ✨

Revisiting this branding from the archives to say a huge congrats to my client Tessa Brown Art for her first large-scale show with The Harding Art Show this weekend! Every detail of Tessa’s brand—logo, typography, color palette—was thoughtfully crafted to reflect her personality and style of painting. Moody and romantic, with a bit of nostalgia. ✨

Faith Sipe Photography’s new brand and website is officially live, and I couldn’t be more proud to share it. We poured so much care into every detail, and it’s been such a joy to help bring her vision to life. The site was built to make working with Faith effortless — from browsing her stunning portfolio to booking your session with ease. You’ll get a fresh look at her work, insight into the stories she captures, and a smooth path to connecting. Take a look at www.faithsipe.com and go book her — you’re going to love working with her!