RPM Marketing Local Unleashed

RPM Marketing Local Unleashed

Share

The "Closest To The Fan Wins Every Time". That's the strategy I help business owners implement. I learned that the "Closest To The Fan Wins Every Time".

Being a top rated local On-Air Radio Host for 31 years gave me skills that I could never have learned from some traditional marketing class. That's ultimately the strategy I help business owners implement. I discovered how to help local businesses fill up calendars with lots of dream customers... and get current and past customers to eagerly buy more of their services, without wasting tons of mone

06/04/2026

Is your business invisible to AI? 🤖❌

You could have decades of experience and a wall full of glowing reviews, but if someone asks Siri, Alexa, or an AI search tool for help, you might not even exist to them.

In a "one-answer world," being the best isn't enough anymore—you have to be understood by AI. As Jay Young from Local Unleashed puts it: "AI doesn't know you, it verifies you."

If you aren't feeding the systems the right backend signals (like robots.txt and llms.txt files) or if your business information is inconsistent across the web, AI will simply skip you and recommend your competitor.

The good news? Most local businesses haven't fixed this yet. By aligning your data, staying active with content, and securing your digital identity, you can be the business AI recommends first.

Watch the full breakdown and start optimizing your "AI handshake" today! 👇
🎥 https://youtube.com/shorts/C1ldrITNgD0?si=nJ6jvAsojzi-vOiJ

06/02/2026

Al will choose the winning businesses of the next decade - not based on how good their product is, or how great their CEO is, but on one single criteria: Is that business ready for Al?
Businesses that are ready will leapfrog every competitor. Those that are not will be left behind.
Are you ready. Want a FREE no obligation AI audit of your biz?

05/26/2026
05/25/2026

Here's something I want every Memphis business owner to hear: AI is already deciding who shows up and who gets skipped — in your industry, in your neighborhood, right now.
And a lot of good businesses are losing leads not because they're not great at what they do, but because of small, fixable gaps in their online presence.
Things like:
🔸 Inconsistent business info across directories
🔸 A website that loads slowly or is hard for search engines to read
🔸 No recent reviews or local content signals
Every one of those gaps quietly chips away at how much AI "trusts" your business.
The good news? These are all fixable. That's what an AI Visibility Audit is for — it helps you find the gaps and close them before your competitor does.
If you've been putting this off, this is your friendly nudge. You've already done the hard part (building a great business). Let's make sure the right people can actually find you. 🙌

05/21/2026

Want AI tools like ChatGPT or Perplexity to actually recommend your Memphis business? Here's the honest truth: generic content won't get you there.
What does work is showing real proof of your expertise — and I call this "Proof of Life" content.
Think about it this way. When an AI is pulling together an answer for someone, it's looking for sources it can trust. So your job is to be that trustworthy source.
Here's how to start:
✅ Write about real projects you've completed — be specific (neighborhoods, details, outcomes)
✅ Share local knowledge that only you would know from years in the Memphis market
✅ Reference verifiable things like permits pulled, certifications earned, or partnerships with local organizations
This is called GEO — Generative Engine Optimization — and it's built on the same foundation as good old-fashioned trust. When you give AI something real and local to point to, it cites you instead of your competitor.
You don't need to be a big brand. You just need to show your work. 💪

05/19/2026

Hey Memphis business owners — quick question: if someone asked Siri right now, "Who's the best HVAC company near me in Midtown?" would your business come up?
Here's something worth knowing: AI assistants don't show a list of options. They pick one. And that's exactly why Answer Engine Optimization (AEO) matters for your business.
AEO is really just about making your website easy for AI to read and understand. Think clear FAQ sections written in plain language, and making sure your business name, address, and phone number are consistent everywhere online.
A few simple things that help:
✅ Add FAQ sections to your website — write them the way people actually talk
✅ Keep your business info (name, address, phone) identical across every directory
✅ Think about the exact questions your customers ask out loud
When you do these things, you go from invisible to the answer. And that means leads coming in around the clock — even while you sleep.

Photos from RPM Marketing Local Unleashed's post 05/15/2026

Is Your Business Invisible? (The 3 Algorithms Deciding Your Fate) 📉
Ever feel like you’re shouting into a void? You post a photo, get three likes (one from your mom), and... nothing.

Most local business owners think they just have a "social media problem." In reality, they have an Algorithm Problem.

Right now, three different AI systems are deciding whether you get customers or stay invisible. If you aren't feeding all three, you’re leaving money on the table.

The Three "Success Amplifiers" You’re Likely Missing:
The "For Search" Algorithm 🔍

The Goal: Show up when people look for a solution.

What you need: Articles. If you aren't writing helpful, keyword-rich content, Google can't find you.

The "For Followers" Algorithm 👥

The Goal: Stay top-of-mind for people who already know you.

What you need: Social Posts. Consistent updates that remind your community you're open for business.

The "For You" Algorithm ✨

The Goal: Get discovered by people who don't know you yet.

What you need: Videos. Short-form video is the only way to "go viral" locally and land on a stranger's feed.

The Honest Truth...
Most local businesses do one of these. Maybe they post a photo once a week. Maybe they have a website from 2018.

But almost none of them do all three. If you aren't producing a mix of Articles, Social Posts, and Videos, you aren't "unlucky"—you’re just invisible to the AI.

Ready to stop guessing and start growing?
Comment "PATTERN" below and let's look at how we can get these three systems working for you, not against you. 👇

05/12/2026

I hear people say "how do I make AI work for my business" but the question local businesses should be asking, "is my business ready for AI?" Want me to run a FREE AI Visibility report for your business? DM me.

05/02/2026

Is Siri sending your leads to the competition? 🤨

Most local business owners are still fighting for "blue links" on a search results page. Meanwhile, a massive shift has happened right under our feet: AI assistants like Siri, ChatGPT, and Gemini now handle over 50% of all search traffic.

When a homeowner asks their phone, "Who is the most highly-rated pro near me?" or "How much does a kitchen remodel cost in Memphis?"—the AI acts as a Digital Receptionist.

If your business hasn't been "translated" for these new tools, that receptionist might be unknowingly sending your high-intent leads straight to a competitor with a clearer signal.

Wanna see how you stack up?

I'm running Digital Presence Signal™ audits this week. It’s a 100-point diagnostic that shows exactly how the "Digital Receptionists (Siri & AI)" see your business compared to 5 of your top competitors.

The report might show you’re doing just fine—or it might reveal exactly where your signal is dropping.

Ready to see your score? Comment "AUDIT" below or send us a DM with your company name, and we’ll put your detailed report together.

05/01/2026

he clearest part of this image is not the smiling expert or the glowing 98 score.

It is the path.

First, your business gets translated into entities AI can understand. Then your content starts aligning with the way people actually speak. Then your authority signals stack up through articles, social posts, and video until your name feels easy for a machine to trust.

That is how you move from being overlooked to being recommended.

You do not need more noise. You need a cleaner signal. You need a process you can follow. You need your expertise turned into something searchable, speakable, and believable.

If you are ready to see where your business stands today, reach out. You will be welcomed into the next step. 🚀

Want your business to be the top-listed Media Company in Memphis?
Click here to claim your Sponsored Listing.

Telephone

Address

Memphis, TN
83251

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm