BBB National Programs

Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data priv

BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business. These programs provide third-party accountability and dispute resolution services that create a fairer playing field for businesses and create a better experience for consumers. Emb

06/14/2024

[Recording Available] Last week, BBB National Programs hosted a webinar featuring Michelle Rosenthal, Senior Attorney at the Federal Trade Commission, discussing the children’s advertising and privacy legal and regulatory landscape and how it applies to AI.

Access the recording: https://hubs.la/Q02BVm3w0

06/13/2024

In the latest episode of , our hosts break down recent National Advertising Division (NAD) cases that involve puffery: an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact.

Listen to the full episode to stay up to date on relevant cases: https://hubs.la/Q02BD4Fl0

Subscribe to get new episodes delivered directly to your inbox: https://hubs.la/Q02BCZtx0

06/13/2024

Looking to connect with likeminded brands to stay ahead of legal developments and proactively strengthen child-directed and practices?

CARU Supporters have the opportunity, often in a Chatham House Rule environment, to discuss challenges, take an active role in creating new guidance and best practices to help meet regulatory and compliance goals.

Learn more about how your company can stay ahead by becoming a CARU Supporter: https://hubs.la/Q02BD60w0

06/12/2024

35+ speakers. 15 sessions. is your opportunity to connect with and professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.

Session topics will range from substantiation, to influencers and endorsements, to AI in advertising, and much more. Tackle the industry’s most pressing topics with leading minds in US advertising this September in NYC.

Learn more and register for the conference: https://hubs.la/Q02Bq9Tw0

What to Know About California’s Lemon Law 06/11/2024

Buying a new car should be exciting, not stressful. Our latest blog breaks down California’s Lemon Law, helping you understand your rights and protections if you face persistent car issues. From the basics to specific coverage details, BBB AUTO LINE has you covered.

https://hubs.la/Q02BbGB10

What to Know About California’s Lemon Law Purchasing a vehicle with unfixable defects is uncommon, but it is important to know what to do if you suspect your car is a lemon.

06/11/2024

Stay ahead in the Ad Law space with our monthly Ad Law Insights newsletter. Get the latest trends, pivotal case roundups, and significant FTC actions delivered straight to your inbox every month.

Sign up now: https://hubs.la/Q02BbGMt0

06/10/2024

Victoria Akosile, Deputy Director, Privacy Operations on BBB National Programs’ Services: “It’s a very good way to uncover things that you may not have thought of.”

Learn more and get started today: https://hubs.la/Q02B273n0

06/06/2024

[TODAY] As technology advances, so too must the guardrails, regulations, and laws that govern it. But what about this time in between? Brands are actively innovating with artificial intelligence (AI) in their digital products, services, games, and experiences, including those directed to users under the age of 13, but are those AI applications covered by existing laws and regulations?

The short answer is: yes.

Join BBB National Programs for a no-cost webinar as we discuss the current children’s advertising and privacy legal and regulatory landscape and what does and does not apply to AI.

Register: https://hubs.la/Q02zLBtr0

Speakers:
Michelle Rosenthal, Senior Attorney, Federal Trade Commission
Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs
Rukiya Bonner, Director, CARU, BBB National Programs

Warning: Use Caution with AI in the Children’s Space 06/05/2024

How safe is AI in your child’s favorite toys and games? In our latest blog, Debra Policarpo, Senior Attorney, Children’s Advertising Review Unit, BBB National Programs delves into the benefits and risks of AI in child-directed products. Discover how to navigate transparency, avoid misleading claims, and uphold data privacy to protect children.

Read: https://hubs.la/Q02zL76k0

Warning: Use Caution with AI in the Children’s Space Children engage with various forms of artificial intelligence (AI), technology that can provide benefits that can be accompanied by a series of risks.

06/05/2024

CISR’s Research Center showcases a comprehensive collection of the latest research in . This center is your gateway to a wealth of knowledge, offering comprehensive access to studies and findings that are defining the future of soft law.

Access the Research Center: https://hubs.la/Q02zynwB0

Privacy Initiatives Subscription Center 06/05/2024

The Privacy Initiatives Newsletter delivers the latest resources, news, and Global Privacy Division updates directly to your inbox.

Subscribe now to receive June’s edition this afternoon: https://hubs.la/Q02zy9fT0

Privacy Initiatives Subscription Center BBB National Programs offers the following subscriptions to keep you up-to-date on the evolving privacy landscape.

06/05/2024

Jennifer Santos, Attorney, NAD will speak at Ecovia Intelligence’s Sustainable Cosmetics Summit today, providing an update on marketing regulations for sustainability & green claims for cosmetics & personal care products.

Learn more: https://hubs.la/Q02zybFK0

2024 Legal & Regulatory Conference - Personal Care Products Council 06/05/2024

BBB National Programs’ Katherine Armstrong, Deputy Director, National Advertising Division (NAD), will speak at the Personal Care Products Council's Legal & Regulatory Conference on this morning’s panel, "Personal Care Branding: Advertising Issues, Challenges and Litigation Trends – 2024 and Beyond."

Learn more: https://hubs.la/Q02zyc6t0

2024 Legal & Regulatory Conference - Personal Care Products Council This prestigious event will feature some of the country’s most prominent attorneys and regulatory professionals offering expert insight and analysis on a variety of topics. It is a “must-attend” conference for those looking to stay abreast of the pressing issues facing personal care products t...

06/04/2024

[Webinar] This Thusday, BBB National Programs will host Michelle Rosenthal, Senior Attorney, Federal Trade Commission, to discuss the need for brands to understand and comply with existing laws and regulations when innovating with artificial intelligence.

Learn more and register: https://hubs.la/Q02zwJxM0

06/04/2024

[STARTING NOW] The Direct Selling Summit starts now! Join us from 1:00 to 4:00 pm ET for an afternoon of industry-leading discussions on the latest trends and strategies in direct selling. It’s not too late to join:
https://hubs.la/Q02zvzNB0

BBB National Programs Appoints General Counsel and Other New Leaders 06/04/2024

BBB National Programs today announced the appointment of Amy Steacy in the newly created role of General Counsel. Additional leadership promotions include Daniel Range as Vice President of BBB National Programs’ Children's Food and Beverage Advertising Initiative (CFBAI), and Dr. Divya Sridhar, named Vice President, Global Privacy Division and Privacy Initiatives Operations.

Read the full press release:

BBB National Programs Appoints General Counsel and Other New Leaders BBB National Programs announced the appointment of a new General Counsel and new leadership for CFBAI and the Global Privacy Division.

Following NAD Challenge, Summus Medical Laser Discontinues Claims 06/04/2024

Following National Advertising Division Challenge, Summus Medical Laser Voluntarily Discontinues Certain Claims

Read the case decision summary: https://hubs.la/Q02zsb450

Following NAD Challenge, Summus Medical Laser Discontinues Claims Following a National Advertising Division challenge, Summus Medical Laser voluntarily discontinued certain claims for its Medical Laser product.

06/03/2024

[TOMORROW, 6/3] Virginia Attorney General Jason Miyares will join over a dozen speakers deliver at the Direct Selling Summit to deliver the keynote address.

He will discuss oversight and regulatory challenges in the direct selling industry, focusing on collaboration with self-regulatory bodies, recent enforcement actions, and strategies for balancing consumer protection with fostering entrepreneurship.

See the full agenda and register here: https://hubs.la/Q02zhFbw0

Anti-Ageing Skin Care Conference 2024 | Summit Events 06/03/2024

Annie Ugurlayan will represent BBB National Programs at the upcoming Anti-Ageing Skin Care Conference. She will draw from her experience as Assistant Director of the National Advertising Division to discuss industry self-regulation of anti-ageing claims in the beauty industry in the United States.

Learn more and register: https://hubs.la/Q02zbS-W0

Anti-Ageing Skin Care Conference 2024 | Summit Events The 9th Anti-Ageing Skin Care Conference, 25-26 JUNE 2024, will take place at the Royal College of Physicians, exploring the skin microbiome, skincare actives, biometric technologies and methodologies

05/31/2024

As the longest-running Independant Recourse Mechanism (IRM) in the country, BBB National Programs has assisted counteless U.S. businesses of all sizes with our cross-border privacy compliance services.

Learn more about how your company can benefit today: https://hubs.la/Q02z60RT0

05/31/2024

As the longest-running Independant Recourse Mechanism (IRM) in the country, BBB National Programs has assisted counteless U.S. businesses of all sizes with our cross-border privacy compliance services.

Learn more about how your company can benefit today: https://hubs.la/Q02z66R10

2024 Legal & Regulatory Conference - Personal Care Products Council 05/31/2024

Next Wednesday, June 5, Katherine Armstrong will represent BBB National Programs at the Personal Care Products Council's Legal & Regulatory Conference.

She will speak on the panel, "Personal Care Branding: Advertising Issues, Challenges and Litigation Trends – 2024 and Beyond," sharing insights from her experience as Deputy Director of the National Advertising Division (NAD).

Learn more: https://hubs.la/Q02z1jPm0

2024 Legal & Regulatory Conference - Personal Care Products Council This prestigious event will feature some of the country’s most prominent attorneys and regulatory professionals offering expert insight and analysis on a variety of topics. It is a “must-attend” conference for those looking to stay abreast of the pressing issues facing personal care products t...

05/29/2024

[Webinar] Open to the general public, today’s 4A’s webinar will provide education on responsible marketing and to children and teens. Learn from experts in the children’s space about how to keep your advertising out of legal trouble and ensure compliance with laws and guidelines.

Learn more and register: https://hubs.la/Q02yQZbz0

05/29/2024

The 2024 Direct Selling Summit will deliver insider knowledge on how to responsibly grow your brand's footprint and fuel progress while fostering customer trust and maintaining a truthful, transparent approach to marketing and advertising campaigns.

See the full agenda and register: https://hubs.la/Q02yGZJX0

2024 National Advertising Division Annual Conference 05/28/2024

Join us at BBB National Programs’ National Advertising Division 2024 Annual Conference this September 16 and 17, where there will be a rare in-person alignment in New York City with the International Council for Advertising Self-Regulation (ICAS) and the International Chamber of Commerce (ICC), fellow industry leaders helping to chart the global future of ad law. Do not miss this unique opportunity to be part of a global conversation with NAD, ICAS, and ICC on truth and transparency in advertising.

Learn more and register: https://hubs.la/Q02yD86D0

2024 National Advertising Division Annual Conference The National Advertising Division (NAD) annual conference, NAD 2024, will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and explore the complications of navigating the dynamic advertising landscape, best pract...

05/28/2024

When using consumer reviews in promotional material, it's crucial that they reflect the typical consumer experience.

Hear NAD attorneys break down this and other important considerations when using consumer reviews in advertising in our latest episode of : https://hubs.la/Q02yD8z70

05/27/2024

This Memorial Day, we honor the brave individuals who made the ultimate sacrifice for our country. Their legacy inspires us to uphold the values they fought to protect.

Photos from BBB National Programs's post 05/24/2024

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Learn more about becoming a National Partner: https://hubs.la/Q02yq02v0

05/24/2024

With CBPR Certification, your business' cross-border data transfers are fast-tracked, giving you peace of mind and a competitive edge.

Our recent podcast delves into the launch of the Global CBPR Forum and how BBB National Programs, as an accountability agent, can help your company navigate this certification process.

Listen to the full podcast: https://hubs.la/Q02ypZMq0

Learn about BBB National Programs' CBPR Services: https://hubs.la/Q02yp-qq0

12/19/2023

BBB AUTO LINE was established to help consumers and businesses resolve lemon law, vehicle warranty, and class action disputes.

Learn more: https://hubs.la/Q02dp94Y0

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Videos (show all)

[Recording Available] Last week, BBB National Programs hosted a webinar featuring Michelle Rosenthal, Senior Attorney at...
In the latest episode of #AdWatchers, our hosts break down recent National Advertising Division (NAD) cases that involve...
Looking to connect with likeminded brands to stay ahead of legal developments and proactively strengthen child-directed ...
Victoria Akosile, Deputy Director, Privacy Operations on BBB National Programs’ #CBPR Services: “It’s a very good way to...
As the longest-running Independant Recourse Mechanism (IRM) in the country, BBB National Programs has assisted counteles...
As the longest-running Independant Recourse Mechanism (IRM) in the country, BBB National Programs has assisted counteles...
When using consumer reviews in promotional material, it's crucial that they reflect the typical consumer experience. Hea...
With CBPR Certification, your business' cross-border data transfers are fast-tracked, giving you peace of mind and a com...
The latest episode of BBB National Programs’ #PrivPodcast breaks down everything you need to know about the recently ann...
In the latest episode of #AdWatchers, hosts and NAD attorneys Annie M. Ugurlayan (she/her) and Eric Unis share best prac...
In our latest #PrivPodcast episode, Kyle Zebley, SVP Public Policy, American Telemedicine Association, shares insightful...
BBB National Programs' National Advertising Division (NAD) helps ensure advertisements stay truthful by monitoring the m...

Address


1676 International Drive
McLean, VA
22102

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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