Antonio & Paris

We are a brand agency obsessed with finding & injecting humanity into every interaction in order to

How Brands Can Embrace Digital Wellness for Growth 11/04/2021

How Brands Can Embrace Digital Wellness for Growth

Digital wellness includes taking control of your virtual life. It also means using technology to improve your life offline. As consumers seek solutions for mental and physical health, wellness tracking, productivity, and overall well-being, brands have an opportunity to innovate and provide services in these areas for their audiences and employees alike. The brand futurists at Antonio & Paris are looking forward to monitoring its progress and helping brands embrace digital wellness for the benefit of all.
Look for more coming soon in our 2021 Digital Wellness Trend Report!

#digitalwellness #brandloyalty #technology #digitaltrends #corporatesocialresponsibility

How Brands Can Embrace Digital Wellness for Growth How Brands Can Embrace Digital Wellness for Growth BY: ASHLEY THORNHILL | NOV 3, 2021 - 6 MIN READ Key Takeaways (6-minute read) Digital wellness can mean taking control of your life online but also

10/29/2021

Meet one of the co-author of our latest blog, Branding Could be the Deciding Factor in the Streaming Wars

Zack Miskel is an experienced entrepreneur with a demonstrated history of product development, translating those skills into strategies that will help brands grow their consumer base. Innovative, powerful, consumer-driven research and marketing plans are the key to growth. A former tennis pro, Zack later began his marketing career among the vineyards of northern California. Now, as a brand futurist and senior-level strategic planning specialist for a global marketing agency, Zack focuses on digital systems and building brands across platforms—as well as across state and international borders. Just as fine wines come in many varietals, he believes that each client has its own flavor profile and perfect pairing when it comes to creating a strategy for growing and maintaining brand equity among customers and shareholders. Bringing together the right people to create a brand identity and growth plan for clients that will reach new heights is Zack’s jam (in addition to NBA Jam).

#branding #streaming #technology #business #consumers

Meet one of the co-author of our latest blog, Branding Could be the Deciding Factor in the Streaming Wars

Zack Miskel is an experienced entrepreneur with a demonstrated history of product development, translating those skills into strategies that will help brands grow their consumer base. Innovative, powerful, consumer-driven research and marketing plans are the key to growth. A former tennis pro, Zack later began his marketing career among the vineyards of northern California. Now, as a brand futurist and senior-level strategic planning specialist for a global marketing agency, Zack focuses on digital systems and building brands across platforms—as well as across state and international borders. Just as fine wines come in many varietals, he believes that each client has its own flavor profile and perfect pairing when it comes to creating a strategy for growing and maintaining brand equity among customers and shareholders. Bringing together the right people to create a brand identity and growth plan for clients that will reach new heights is Zack’s jam (in addition to NBA Jam).

#branding #streaming #technology #business #consumers

10/29/2021

Meet one of the co-author of our latest blog, Branding Could be the Deciding Factor in the Streaming Wars

Jose Quiroz - As the Managing Director of Digital Caliente and VP of Digital Engagement at Antonio & Paris, Jose Quiroz continually researches and develops exciting new ways to make connections between brands and consumers through technology. Born in Orizaba, Veracruz, Jose is a “dreamer” who began his tech career over ten years ago and is now the digital operations and digital strategy specialist for this global brand studio. Although he is a digital nomad who loves traveling, backpacking, and heading wherever his laptop may take him, he strongly holds onto his family roots and Mexican culture. When he’s not learning or teaching the latest in digital strategy, you might find Jose practicing combat sports or poring over topics such as aliens, ancient civilizations, artificial intelligence, and biotechnology.

#brand #branding #digital #digitalstrategies #tech #streaming

Meet one of the co-author of our latest blog, Branding Could be the Deciding Factor in the Streaming Wars

Jose Quiroz - As the Managing Director of Digital Caliente and VP of Digital Engagement at Antonio & Paris, Jose Quiroz continually researches and develops exciting new ways to make connections between brands and consumers through technology. Born in Orizaba, Veracruz, Jose is a “dreamer” who began his tech career over ten years ago and is now the digital operations and digital strategy specialist for this global brand studio. Although he is a digital nomad who loves traveling, backpacking, and heading wherever his laptop may take him, he strongly holds onto his family roots and Mexican culture. When he’s not learning or teaching the latest in digital strategy, you might find Jose practicing combat sports or poring over topics such as aliens, ancient civilizations, artificial intelligence, and biotechnology.

#brand #branding #digital #digitalstrategies #tech #streaming

How 'Squid Game’ is winning attention from brands 10/26/2021

How 'Squid Game’ is winning attention from brands

"Netflix’s Korean-language thriller “Squid Game” is on its way to becoming one of the streaming giant’s most-watched original series of all time and advertisers are taking notice, using the pop culture phenomenon as a vessel for their brand messaging." From Nutter Butter to Louis Vuitton, brands around the world looking to capitalize on the success of the show. Looking for a creative in for your brand? Give A&P a shout!

#branding #squidgame #advertsing #brandmessaging #creativebranding #netflix #streaming #marketingandadvertising

How 'Squid Game’ is winning attention from brands From breakout stars to memeable scenes, the Netflix hit offers brands a multitude of opportunities to engage.

10/20/2021

There seems to be a trend in the digital world, particularly in media and entertainment, wherein the more advanced and accessible content becomes, the less it’s valued. No longer does good content—or even great content—automatically set one up with the best chance of success. For C-suite executives and creative marketers, it’s a head-spinning game of algorithms, SEO, and the infernal hashtag. Where to start? It all comes back to the solid foundation of your business—your branding. Let’s look at how a good brand strategy will tip the scales in the streaming wars for brands like Netflix, HBO, Disney, and more.

#streaming #brand #digitalbranding #seo #strategy #Consumerexperience #uxdesign

https://antonioandparis.com/branding-could-be-the-deciding-factor-in-the-streaming-wars/

There seems to be a trend in the digital world, particularly in media and entertainment, wherein the more advanced and accessible content becomes, the less it’s valued. No longer does good content—or even great content—automatically set one up with the best chance of success. For C-suite executives and creative marketers, it’s a head-spinning game of algorithms, SEO, and the infernal hashtag. Where to start? It all comes back to the solid foundation of your business—your branding. Let’s look at how a good brand strategy will tip the scales in the streaming wars for brands like Netflix, HBO, Disney, and more.

#streaming #brand #digitalbranding #seo #strategy #Consumerexperience #uxdesign

https://antonioandparis.com/branding-could-be-the-deciding-factor-in-the-streaming-wars/

10/15/2021

Meet the author of our latest blog, How Can Branding Communicate Trustworthiness.

Antonio Patric Buchanan- In 1999 after leading the charge on worldwide accounts, such as American Express, IBM, &
Microsoft, at traditional global agencies in large agency networks, Antonio Patric Buchanan set out on his own to create a new agency model with his agency, bang!zoom. Within a couple of years, the agency was purchased by the Canadian holding company, MDC. In 2004, he launched what is now the global brand innovation and design firm Antonio & Paris. He counsels the likes of AT&T, MINI, Barco, Paramount Pictures, The Franklin Institute, Thermo Fisher Scientific, and other global brands. Additionally, he is on the Executive Board of Fast Company and First Serve, A United States Tennis Association Non-Profit.

Meet the author of our latest blog, How Can Branding Communicate Trustworthiness.

Antonio Patric Buchanan- In 1999 after leading the charge on worldwide accounts, such as American Express, IBM, &
Microsoft, at traditional global agencies in large agency networks, Antonio Patric Buchanan set out on his own to create a new agency model with his agency, bang!zoom. Within a couple of years, the agency was purchased by the Canadian holding company, MDC. In 2004, he launched what is now the global brand innovation and design firm Antonio & Paris. He counsels the likes of AT&T, MINI, Barco, Paramount Pictures, The Franklin Institute, Thermo Fisher Scientific, and other global brands. Additionally, he is on the Executive Board of Fast Company and First Serve, A United States Tennis Association Non-Profit.

10/13/2021

We are excited to announce the pre-save is now available for our client, Teo Bok's latest single, "Muero Por Ti!" Click the link in the comments to ensure you are one of the first to listen this Friday, October 15th!

We are excited to announce the pre-save is now available for our client, Teo Bok's latest single, "Muero Por Ti!" Click the link in the comments to ensure you are one of the first to listen this Friday, October 15th!

How the Pandemic Has Shifted Consumer Trust in Financial Services - Morning Consult 10/13/2021

How the Pandemic Has Shifted Consumer Trust in Financial Services - Morning Consult

"In a year defined by uncertainty and unprecedented amounts of vulnerability, consumer trust has become more important than ever. Overall, consumers’ trust in financial services companies has ticked down just a few points in the past year, although not as much as other industries." It is imperative for companies today to focus on building consumer trust by implementing a consistent brand strategy with proper messaging. If your business is looking to increase trust amongst its consumers, our team at A&P would love to help! Contact us today!

#financialservices #financeandeconomy #branding #consumertrust # #trust

How the Pandemic Has Shifted Consumer Trust in Financial Services - Morning Consult 13% of U.S. adults said their trust of financial services companies had grown in the past year, while 17% said it had declined.

[10/08/21]   "It is time to vote! The polls have opened for Los Angeles Times International Women Awards. Please take the time to click the link below and vote for our very own, Paris Buchanan, Co-CEO and Chief Creative Officer.

*Note: (Be patient) Please allow the link a few seconds to load and it will auto-populate Paris' name for you to vote

Link in Comments!

Council Post: Revamping Loyalty Programs Could Be The Key To Customer Engagement 10/07/2021

Council Post: Revamping Loyalty Programs Could Be The Key To Customer Engagement

"Enhancing the payments experience may offer financial institutions (FIs) the quickest path to improving customer retention, engagement and acquisition — which can improve liquidity and revenue capture." It is necessary for established financial institutions to tap into the loyalty market and focus on digital transformation. Don't resist innovation, contact A&P!

#branding #brandloyalty #finance #consumerloyatly #loyaltyprograms #consumerbehavior #digitaltransformation

Council Post: Revamping Loyalty Programs Could Be The Key To Customer Engagement In an economy still healing from the shock of the pandemic, expanding the universe of payment options and consumer liquidity is table stakes.

How Can Branding Communicate Trustworthiness to Consumers? 10/06/2021

How Can Branding Communicate Trustworthiness to Consumers?

Whether you’re a brand-new digital company intent on changing the world through innovation or a decades-old establishment seeking to update best practices for the digital consumer, one thing will set you apart more than any other: trustworthiness. Looking at a traditional, sometimes outdated sector like financial services—struggling with consumer satisfaction and trying to keep up with modern innovations—provides a good case study opportunity for brands wishing to build and keep consumer trust. Check out how brands like Robinhood, GEICO, and Charles Schwab can offer examples for building and keeping consumer trust through good branding.

#brand #branding #Consumertrust #Consumerexperience
#Consumerloyalty #Brandidentity #brandstrategymatters #Corporatesocialresponsibility #Innovation

How Can Branding Communicate Trustworthiness to Consumers? How Can Branding Communicate Trustworthiness to Consumers? BY: ANTONIO BUCHANAN | OCT 6, 2021 - 6 MIN READ Key Takeaways (6-minute read): Trust doesn’t come from branding alone, but it doesn’t hurt.

10/01/2021

Meet the author of our latest blog, 4 Rebranding Strategies That Build Consumer Loyalty.

Andrés Matute is a creative agitator and growth enabler at Antonio & Paris. Through the years, he has been in charge of the art direction, design, and brand development on different projects with companies in Latin America, Europe, and the United States; working with clients such as Mercedes-Benz, Adidas, MINI Cooper, AT&T, The Franklin Institute, Heineken, Copa Airlines, among others. His work can navigate and be seen in different fields like arts and entertainment, healthcare, automotive, publishing, technology, and academics.

#branding #brandingdesign #rebranding #logodesign

Meet the author of our latest blog, 4 Rebranding Strategies That Build Consumer Loyalty.

Andrés Matute is a creative agitator and growth enabler at Antonio & Paris. Through the years, he has been in charge of the art direction, design, and brand development on different projects with companies in Latin America, Europe, and the United States; working with clients such as Mercedes-Benz, Adidas, MINI Cooper, AT&T, The Franklin Institute, Heineken, Copa Airlines, among others. His work can navigate and be seen in different fields like arts and entertainment, healthcare, automotive, publishing, technology, and academics.

#branding #brandingdesign #rebranding #logodesign

What if your favourite brands still used their original logo? 09/28/2021

What if your favourite brands still used their original logo?

"Branding now has to work harder than ever, with a dazzling array of applications for a brand's face across print and digital." Now more than ever, it is important to embrace change as technology and consumer desires continue to rapidly evolve. Need that extra push with your logo or rebranding strategy? Talk to us!

#branding #brandmanagement #rebranding #digitalmarketing #logodesign #strategy

What if your favourite brands still used their original logo? Fascinating design project shows why rebrands matter.

4 Rebranding Strategies That Can Build Consumer Loyalty 09/23/2021

4 Rebranding Strategies That Can Build Consumer Loyalty

The times, they are a-changin’, and businesses must change with them if they expect to remain relative among consumers and competitive among peers. For those who have been around for years or even decades, the word rebrand can evoke a sense of unease and even fear. But let’s forget about the Great Dunkin’ Debate of 2018 for a few minutes and focus on four of the best rebranding strategies that can help build consumer loyalty.

#rebranding #rebrand #consumers #brandequity #logodesign #branding

4 Rebranding Strategies That Can Build Consumer Loyalty 4 Rebranding Strategies That Can Build Consumer Loyalty BY: Andrés Matute | SEPT 22, 2021 - 5 MIN READ Key Takeaways (5-minute read): Rebranding will eventually become a necessity as technology and consumer desires continue to

Paris’s First Public Pools on the Seine Are a Major Success 09/20/2021

Paris’s First Public Pools on the Seine Are a Major Success

Now this is innovation!

Paris’s First Public Pools on the Seine Are a Major Success By using filtered water from the Seine, the Bassin de la Villette could soon end a nearly century-long swimming ban in the river

09/17/2021

Meet the author of our latest blog, The Graphic Design Revolution: Is Less Really More?

A recent nominee for the upcoming Los Angeles Times Inspirational Women Awards, Paris transitioned from client-side to agency life in 1998 at Foote, Cone & Belding (FCB), where she worked with clients such as USPS Business, Seagate, Levi's,
Lucent Technologies, and 3Com on integrated campaigns. In 2003 her career took an international turn when she went to work at McCann overseeing the Microsoft account. In 2006 she joined Antonio at Pure Moxie that was rebranded in 2017 to what is now Antonio & Paris.

Meet the author of our latest blog, The Graphic Design Revolution: Is Less Really More?

A recent nominee for the upcoming Los Angeles Times Inspirational Women Awards, Paris transitioned from client-side to agency life in 1998 at Foote, Cone & Belding (FCB), where she worked with clients such as USPS Business, Seagate, Levi's,
Lucent Technologies, and 3Com on integrated campaigns. In 2003 her career took an international turn when she went to work at McCann overseeing the Microsoft account. In 2006 she joined Antonio at Pure Moxie that was rebranded in 2017 to what is now Antonio & Paris.

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