Unbound Collective

The work that didn’t land for a client back in 2022 landed in print in 2026. 📖

Our mark (bottom right) was selected for “The LogoLounge Guide to Iconic Branding: Trendcasting for Logos that Last” by —chosen from thousands of submissions to stand alongside some of the most recognized logos in the world.

We’re honored and grateful to Bill Gardner for the inclusion.

The mark was designed by Patrick Tuell during his time with Unbound.

While Big DIPA never made it to a can, the design did what it needed to do. A hazy double IPA named after the Big Dipper, where tropical meets celestial.

Typographically, Opposit pairs with Gopher for a playful visual voice that lands somewhere space-y and hazy, exactly where the beer wanted to live.

 


We’ve been sitting on sharing our office plants for a while, unsure if they fit the feed. Perhaps with business cards printed by , the first plant post makes sense.

When we chose the plants for our office, we weren’t just thinking about what would look nice, we were thinking about color.

Blue Chalk Sticks carry the same cool, muted tones that run through most everything we put our name on.


 
 
 


Around two years ago we defined Compass. A simple mark for the focused strategy session that begins every Unbound engagement.

Arrows as individual input, inward-facing, a bearing taken with our leadership team before any work gets made. It held alone for a while. Then we needed to expand the system.

Creation, for the build phase. Generative, in motion, work taking shape.

Cultivation, for everything after launch. A sustained burst, tending what’s been planted.

Same color. Same scale. Same vocabulary of abstract marks. A visual system that finally matches how we actually work with clients, from first conversation through years of partnership.

Compass sessions are open if you’re ready to clarify your business messaging, and get more wins.

Favorites from the Logo Archive trend.

A look back at the marks that have stuck with me over the years. Some from work, some from people, all meaningful in their own way.

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Logo Design in Little Rock, AR | Unbound Collective Unbound Collective offers custom logo design in Arkansas to represent your brand. Let us kickstart your rebrand.

We designed and produced 8 custom kiosks built to carry the R&E Supply rebrand into each of their locations across Arkansas.

Each kiosk meets their wide range of customer profiles where they are and collects the information we need to communicate with them in a way that actually matters to their world.

While we love the look of the kiosks, part of our scope with R&E this year includes customer outreach and brand awareness. We’re equipped to have smarter conversations with every customer who has interacted with these kiosks over the past year. That’s 732 people, and counting.

Read more about this project here: www.unboundcollective.com/results/re-supply-customer-kiosk

It’s a shame what looks right on a monitor doesn’t always survive the journey to paper.

Before anything goes to print around here, it goes through our hands first. The hues, the contrast, the way the teal reads in real light versus on a screen.

Color proofing is one of those behind-the-scenes steps that clients rarely see, but they always feel the difference when it’s done well. It’s how we make sure the brand you’ve built looks just as intentional in print as it does everywhere else.




 


We’ve been working on something simple. Not a tagline or a campaign. Something people actually say: “The guys with the yeti.”

Outside of their exceptional service, Ski Brothers Heat & Air is becoming even easier to remember in Maumelle.

We’ve been enjoying rolling out new poses with the yeti along the way.

If you run a business and haven’t read “Building a StoryBrand” by Donald Miller, it’s worth your time.

We read it a few months ago and had one of those “dang…” moments.

We’d been so focused on SEO rankings and performance that we lost sight of something simple: what the site was actually saying to the person reading it.

Nothing was broken. But it wasn’t as clear or customer-focused as it should’ve been.

That shift changed how we work.

Now, every client relationship starts with our Compass Workshop before we touch anything marketing-related. We’ve spent the last three years refining it, and every client who’s gone through it has come out more engaged, more aligned, and more confident in what they’re building.

Compass creates clarity. And clarity changes everything.