Lexington eBusiness Consulting

Fundamental shift in how consumers purchase products.

There’s Power in All Those User Reviews A wealth of online product information is making it harder to influence consumers with traditional marketing methods, new research suggests.

Best practices for website copy writers

Content / SEO Strategy for Copy Writers Copy writers play a role in successful search engine marketing campaigns... Best Practices for Copy Writers Writing great copy is a creative art form. A well-crafted paragraph of text that conveys ...

Using BI data mining techniques to improve website performance.

Statistical SEO An alternate way to conduct advanced keyword research… You can look at data in a hundred different ways. Traditionally, marketers will look at AdWords data and focus on volume or CPC metrics ...

What do you do when the Ice-Wholes come out of the woodwork?

Online Reputation Management 101 The Internet provides innumerable opportunities to promote yourself, your brand, your products and services. However, this empowerment works both ways. You have nearly unlimited opportunity to prom...

Comprehensive source for information about SEO, Social Media and Search Technologies.

Lexington eBusiness Consulting Improve website performance by understanding how consumers search for your products.

Advanced Keyword Research - How to do it.

What is a Consumer Search Behavior Model? Each keyword phrase has a unique and complete history of consumer behavior associated with it A consumer search behavior model (SBM) is a data-driven process (Advanced Keyword Research) for classi...

All Your Customers Live within 25 Miles of Your Business?

12 Important Search Variables in Local SEO How Search Engines know You are a Local Business This post provides you with a list of variables that help search engines determine whether or not you are a high-quality local business. These colle...

The nuts and bolts of Blogging.

Blogging 101 Does size matter? You bet – find out why! Blogging Mechanics Content is king if it can be found. At a minimum, the Blog should be accessible from the company home page. Even if you have optim...

Finding Information in Your Company.

Optimizing Search Technologies for the Enterprise SEO Issues in the Enterprise Optimizing content and search for the Enterprise has more complexity than found in web-based SEO. Many of the content silos found in the Enterprise employ link-based na...

What goes into a world-class website?

SEO Ranking Dynamics Rule-of-thumb: There are no shortcuts when it comes to generating good search results. Makeup of a Good Website When you start thinking tactically about how to execute your SEO strategy, one approa...

Website content strategy.

Content Strategy SEO – Pagination Pagination of Long Documents It’s fairly popular for publishers and blogger to break up a long article into a series of post. It’s widely believed that consumers do not have the stomach...

Images become more important in search results.

Image SEO & Linking Opportunities Compelling images make a difference… The value of an image is almost equal to the value of a webpage. Why? Because Google’s image index treats every image as a single search result, the same ...