Merc On Main

Merc On Main


Doesn't Jessica look fabulous in her new earrings from Merc On Main?! They are by Free Reign Boutique . Check them out this weekend if you are looking for some

Make sure to check out the brand-new La Bola at Merc On Main!
Y’all ready for the bull riding and the county fairs?? If not, stop by Merc On Main and grab a pair of custom distressed vintage Wrangler shorts! 😂
How does your wonderful day start?

In Rochester, Upstate New York’s cultural heart, every wonderful day starts with craft coffee.

This historic city of change and change-makers hosts a thriving 3rd Wave Coffee scene.

Get your wonderful day started here. At:

☕ Rococo Coffee Co
📍 240 E Main St
🗺️ Rochester, NY

Stroll into downtown’s Sibley Building. The elegant 1905 department store was re-imagined and reborn in 2021 as an innovative mixed-use space.

The Mercantile (aka Merc On Main) is on the rise as ROC's foodie haven and fun rendezvous.

Sidle up to RoCoCo Coffee’s counter. Sip a specialty coffee. Savour a delish pastry.

Admire the art: Latte art by RoCoCo’s national and international competitors. Murals by multi-disciplinary artist Shawn Dunwoody.

Play patio games – giant chess, checkers, curling, and more.

This is a wonderful day indeed!

⭐ Grab a brand-new curated guide to Rochester’s best 3rd Wave Coffee hot spots and hidden gems:

Ready? Let’s go!

Words 👩🏻‍💻 by Marilee | Photo 📷 by Paul | Spotlight Sojourns in Rochester, New York 🇺🇸
Go check out my booth at Merc On Main!
✨️Meet Norah!✨️

This keyhole blouse is a super fun top with her flutter sleeves! Norah is available in both Sage and Yellow & is true-to-size. 95% Rayon 5% Spandex!

You can find this top online or in Merc On Main in Lebanon, VA, on State Street in Bristol & in the Clothing Palette located in Tazewell, VA.

‼️Reminder that our storefront in Rosedale will be closed tomorrow. You can still shop SCB in Lebanon at Merc On Main or stop by and shop with Karen Jackson at Lee Dye Sales! She’ll be there from 11a-5p 🤩
How cute is this outfit y’all??? SCB from head to toe {earrings, tee, denim jacket, flares, and shoes} 💜

Merc On Main has one pair of these flares - L | $28
We still have one pair of flares left in blue - S | $28
Plus some Easter tees still available and only $15
A couple pair of my favorite go to shoes-size 6, 8.5 | $8
Today is the BIG day! 🎉

Merc On Main’s Grand Opening is going on until 4 pm EST!

Come out for BBQ, Free Snacks, Discounts, Giveaways & (our personal favorite) Shopping! 🛍

109 N Church Ave
Lebanon, VA 24266
We are excited to announce that we have added our fourth location for you all to shop with us! This time it’s in our hometown of Lebanon!✨

You can start shopping with us now, but make plans to attend the grand opening happening this Saturday!!

We are offering 10% off this Saturday! So, don’t miss out!! 🤩

Check out Merc On Main see all the details!
We are so excited to announce a new location! Come out to Merc On Main in Lebanon, VA sat 3/5 for their grand openIng. There will be awesome giveaways and a food truck! Check out the link for more info.

A modern style mercantile carrying a variety of products and located in the heart of SWVA!


We cannot get over how cute these bamboo onesies are from Wandering Gypsy 😍💖

Photos from Merc On Main's post 01/31/2023

Can't get enough of this adorable combo from Three Birds Boutique ✨


Accessories: the vitamins to fashion ✨


Make your car smell and look better with these adorable freshies 😍


Photos from Merc On Main's post 01/31/2023

Come find the perfect outfit for your Valentine's date 💝

Shirt: The Appalachian Honey Boutique
Earrings: Makin’ It

Photos from Merc On Main's post 01/31/2023

Get in from the rain and shop with us today ☔

We're open until 6 today!

Top: Butik Boutique
Earrings: Country Girl Bling

Photos from Merc On Main's post 01/28/2023

20% off from Butik Boutique!

Photos from Merc On Main's post 01/28/2023

Kids clothes and accessories from and !! 💖

Photos from Merc On Main's post 01/28/2023

Shop with us today!! We have lots of pinks and reds for Valentine’s Day ! 💓✨


‼️‼️ 60% OFF ‼️‼️
Shop NOW... Don't wait

Southern Grace Kids


Y'all, we have it all! So many unique gifts offered here!!

Good Dog Bad Dog Design's



Message us now to claim yours!!

Free Reign Boutique


‼️‼️‼️ 50% OFF ‼️‼️‼️
Off the Leash Pet Boutique


Spring 🌼 will be here before you know it!

Grab this top from


Simple. Cute. Comfy.

Shop with Three Birds Boutique & Randas Place


Starting our Friday off with cute kids clothing!!

OPEN 11 - 6 today!

Grab Messes & Dresses for 50% OFF

Photos from Merc On Main's post 01/26/2023

The cutest new Valentines earrings from Meagan Made!! 💘✨


My heart only BEETS for you!


We are LOVIN' this shacket.
ONLY 2 left!

Uptown Girl Boutique



Freshen up your closet for 2023 with


Hey Y'all!!

OPEN 11-6 today

It's Thursday!! We have almost made it through the work week!

Talk about being too cute... ⬇️ 👀😍

Shirt: Two Sisters Designs Custom Tees & MORE
Earrings: The Fancy Pig


Shop with us for the perfect Valentine's Day outfit 💕

Get this entire look from GiGi’s Primitives and Antiques 💖



EVERYTHING marked down from Southern Charm Home Decor and Gifts 😍

Up to 75% OFF 😱

Photos from Merc On Main's post 01/25/2023

Don't be a lady. Be a legend ✨

Cardigan: Southern Chic Boutique
T-Shirt: Pink Phoenix
Earrings: Country Girl Bling


Southern Grace Kids can help you dress your kiddos in the most adorable outfits 😍

EVERYTHING is 💥 60% OFF 💥 now through the end of the month!


Happy Wednesday everyone 🐪

We are open 12-6 today ✨

T-Shirt: Three Birds Boutique
Button Down: Elle Nicole Boutique-Business
Hat: Feathers & Fedora Co.


Good morning 🌞

We will be opening at 12 today! We apologize for any inconveniences this may cause.


Come find your new favorite tee from Two Sisters Designs Custom Tees & MORE 🐮✨


Stay happy with accessories from The Bewitched Boutique 😃🧡

Photos from Merc On Main's post 01/24/2023

Butik Boutique has the cutest stuff and everything is now 20% OFF 💥

Earrings: Scarlett Jade Boutique


Every little girl needs accessories too ✨

Stop in today and pick these beauties up from the Southern Mama Club 🤍

Photos from Merc On Main's post 01/24/2023

Come out and see us on this beautiful day 💛

Open 11-6 today 🌟

Blouse, Jeans, Backpack Purse: The Appalachian Honey Boutique
Earrings: Makin’ It




Come shop with us today!
Open 10-4 ❤️❤️




Accessories make your outfit complete!!


Don't miss the remaining items from
Messes & Dresses thats
50% OFF

Photos from Merc On Main's post 01/20/2023

Attention to ALL our Curvy Ladies!!

If you haven't checked out Elle Nicole Boutique-Business you are missing out!!

Also, pair her tops with adorable earrings from Megan Made!!


This one is just too cute to pass up!!

Claim yours now!! These have been a HUGE hit!

Shirt: Pink Phoenix



Y'all, we 💗LOVE💗 these crewnecks from Randas Place

SAVE 10% on ALL Apparel

Videos (show all)

Southern Grace Kids has the most adorable outfits!! ✨•••(i do not own the rights to this music)
Some of our favorites from Three Birds Boutique 🖤🖤
Southern Chic Boutique has restocked & they have the cutest things!! 🥰🥰
Come check out Two Sister’s Designs New Spooky Arrivals👻
Two Sisters Designs Custom Tees & MORE have a whole new 💥 RESTOCK 💥 with all your fall and Halloween wants and needs 🍂🎃✨
Hey Everyone!! 🌵🏜••Look how cute this top is from The Bleachy Mama!!Earrings from @scarlettjadebtq
💥 NEW VENDOR ALERT 💥Do you love the spooky season as much as we do? Come by and check out The Fancy Pig 🎃👻
Come shop with us!!We have an outfit for any occasion🤩
Come by & check out this shirt from Pink Phoenix!! 🎶🎶




109 North Church Avenue
Lebanon, VA

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 4pm

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