This week marks the one year anniversary of our ownership of the Market of Lake Geneva (formerly the Fancy Fair Mall). This year has gone by so fast as I'm sure it has for all of you.

I want to take this opportunity to thank the people of Lake Geneva for welcoming us - we have made so many friends this year and are grateful to be a part of the Lake Geneva community.

I also want to thank our merchants and artisans, they are amazing! I am always so impressed by their work ethic, attitude and courage - most of us will never know how hard they have worked and the sacrifices they have made to get through the last 18 months.

As you embark on your holiday shopping season I hope you will consider shopping with local merchants.

Below is a list of our merchants and artisans with links to their pages.

Gallery LG

Parley Ci**rs

Artful RetiQues


Rooted Artisan Market

New World Wine Shop

Bath, Body and Soul

Touch Of Bling

Queen Bee Artisan Market

Happy Thanksgiving to all of you and wishing you a very happy holiday season.
Small Business Saturday reminds us of special, unique places to shop in our community. Thrift-In is located in The Market of Lake Geneva (at the end of the hall) and is one of our favorite places to shop for pre-loved furniture and décor. Owner Sally is always in need of bubble wrap, packing peanuts, and padded envelopes; drop off what you can.

SANTA will be at The Market of Lake Geneva Sat., Dec. 4, 11am - 2pm. 🎅🤶
Women in Small Business Month

Sally Nimmow is celebrating her five year anniversary with her shop Thrift-In. Recently moving to downtown Lake Geneva in the The Market of Lake Geneva, her boutique has grown to offer over 1,700 sq. ft. of tasteful, previously loved furniture and decor. Sally's business success has grown from years in partnering with her beloved husband Bill, who passed away this year. She remembers how all of her customers loved Bill and ask about him regularly.

Prior to operating her current business, Sally was an analyst for a major corporation for 24 years. Since her career change, she has developed a love for the new business, the merchandising, and the customers. Not only enjoying it, she calls her business simply a "thrill."

Congratulations to our neighbor, Sally!
Absolutely love my new products I just purchased from the Thrift In store in Lake Geneva. Great service, clean store, reasonably priced, friendly staff member, and other wonderful items. Thanks so much for the great service. I love my new products! Can’t wait to go back already! 🙂
Warm and fuzzy place with smiles & friendly welcome from Sally and Bill. Great deals, great prices, find the unique!!!

Gently used home furnishings & # 262 215 687
Located at 830 W. Main St (@ the end)

We are located inside the Market of Lake Geneva, in the far right corner of the mall.

Photos from Geneva Lake Museum's post 10/05/2023

There’s still space!


Christmas is only 81 days away🎄The Market of Lake Geneva and it’s merchants will be hosting Santa & Mrs Claus on Saturday, December 2nd. Leading up the their visit, we will have an area set up for kids(young and old) to write a letter to Santa and a mailbox to drop it in! Be sure to follow us for upcoming details 🧑🏻‍🎄🎄🎅🏼

Photos from Thrift-In's post 09/27/2023

A few pieces added today! Desk, buffet, curio & cherubs!

Photos from Thrift-In's post 09/21/2023

Stop into The Market of Lake Geneva to see what the 8 shops have to offer for Fall! 🍁 🎃 🛍️ 🍷 🍂 plus we have 2 new stores opening in the Market in the near future!


Check out your chance to win a $100 gift card, head over to
The Market of Lake Geneva
page to find out how! 💰

Photos from Thrift-In's post 09/13/2023

Check out a few options that the merchants have to offer in The Market of Lake Geneva. New World Wine, Touch of Bling, Threads by J. Robert's Menswear, Beach Vibes Boutique. We open daily at 10am. 🕰️

Photos from Thrift-In's post 09/13/2023

It’s beginning to feel like Fall in The Market of Lake Geneva.

HOME | My Site 1 09/03/2023


HOME | My Site 1 Welcome to Bonded By Gigi, a mobile permanent jewelry experience for those seeking to celebrate and cherish their most meaningful connections. Our company takes its name from the bond between a mother and daughter, inspired by the memory of a remarkable woman named Bridget, affectionately known as G...


Holiday hours in The Market of Lake Geneva this Labor Day weekend will be:

Saturday 10a til 530pm
Sunday 10a til 5pm
Monday 10a til 3pm

🇺🇸 We wish everyone a safe and enjoyable weekend 🇺🇸


On National dog day, Louie shopped the store til he dropped ! 💤


A pair of these came in and left just as quickly!
Off to Illinois they go!


It’s National Dog Day! And ‘The Giz’ is the cutest dog ever!

Photos from Thrift-In's post 08/25/2023

It’s never to early to start planning for Christmas in the Market! I picked this pair up this morning on my way to open the store, I love Maxwell Street Days!! 🤶 🎅🦌


The dog days of summer, no doubt, when the heat index is currently 110 🥵


If anyone is looking for beach passes to stay cool tomorrow, please stop in to my store and you are welcome to my beach passes for FREE!

Photos from Lake Geneva Public Library's post 08/21/2023

Good to know! 🥵

Photos from Thrift-In's post 08/21/2023

Just arrived to fill some empty spots!

Photos from Thrift-In's post 08/21/2023

These pieces sold recently! Moving new pieces in on Tuesday!

Photos from Thrift-In's post 08/17/2023

Have you met our neighbors here in The Market of Lake Geneva?
New World Wine Shop has a delicious selection of red and white wine!
Stop in for their daily wine tastings 🍷

Photos from Thrift-In's post 08/17/2023

It’s National Thrift Store day! Stop in and check out our store!
Located in The Market of Lake Geneva
We are here 7 days a week 🛍️


Finally, a chair that works for The Giz or a small child!

Photos from Geneva Lake Museum's post 08/16/2023

We’ve signed up and can’t wait for this year’s tree! We thought of a non~traditional tree for a change.


Today, Friday

Photos from Thrift-In's post 08/11/2023

Badger season is almost upon us! Stop by to check our selection of Badger must haves! 🦡 🏈 🍻 The chairs and cooler sold 😁

Photos from Thrift-In's post 08/05/2023

Rockers & Gliders🙂🏘️ Perfect for any home! The mission style glider and ottoman has been Sold! it wouldn't last long


Love being part of Lake Geneva 🏊‍♂️🍷🥨🌞🏖️👙👜🍻

Photos from Thrift-In's post 08/01/2023

Thanks to our friend Marion Scully for Gizzy’s official Mall Paw Patrol wear!

Photos from Thrift-In's post 07/27/2023

🎼This Saturday is 🎸Music in the Market🎸 from noon til 3pm.
Brought to by New World Wine, Thread’s by J Roberts, Thrift~In
and The Market of Lake Geneva🎼


Please help if you can!

School supplies can be dropped off, yet we accept donations through July 30.


🎅 Christmas in July? Mark your calendars, Santa & Mrs Claus will be visiting The Market of Lake Geneva on December 2nd, 2023! 🤶 Great photo opportunity for kids, adults and of course, your pets! Watch for details and times. 🌲

Photos from Thrift-In's post 07/14/2023

🎶 Music in the Market 🎶
🎵 Returning on Saturday, July 29th
From noon til 3pm 🎵
🎵 Stop in to The Market of Lake Geneva
830 W. Main St 🎵


Thanks again Zach for providing 🎶 Music in the Market 🎶. The Market of Lake Geneva thanks the merchants who sponsored him this month! 🎶

Photos from Thrift-In's post 07/08/2023

Chairs, rockers and gliders! Oh my! 😊Blue paisley chairs are now sold ☺️ sold also is the glider and the rocker 😊

Photos from Thrift-In's post 07/07/2023

Employee of the Month! The Giz is a trooper early every Friday & Saturday morning for garage saling and the farmers market. Life is good and tiring when you travel in a tote bag!


Have a safe and enjoyable 4th! 🧨 ☀️ 🏖️


We are open regular hours today! Looks to be a fantastic day for shopping in Lake Geneva 😀


🎶 Music in the Market 🎶 is July 8th from Noon til 3pm. This month’s music is brought to you by: Queen Bee, Gallery LG, Sacred SistersLG, Threads by J. Robert's Menswear, Vibes, and Thrift~In

Photos from Thrift-In's post 06/02/2023

Dad’s Day is June 18th. Looking for a few unique ideas, stop in and check out what we offer 👨 👴🏽 🧑


The Giz met Bugsy today, and they are both 14 years old! Everyone has a doppelgänger, even dogs I guess 🐶 Thanks for bringing her by Julianne 🐶

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When you can’t even keep your eyes open, store security is very limited today! 💤



830 W. Main Street Inside The Market Of
Lake Geneva, WI

Opening Hours

Monday 10am - 4pm
Tuesday 9am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Other Thrift & Consignment Stores in Lake Geneva (show all)
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281 Sheridan Springs Road
Lake Geneva, 53147

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253 Center Street Suite 400
Lake Geneva, 53147

Women's shirts, pants, shoes, purses, jewelry, furs, skirts, shorts