rue21 is one of the largest fast-fashion retailers in the nation. We make the latest trends affordable and available to anyone, anywhere. Shop fun, fresh new trends and must-have styles that don’t exist anywhere else!

This includes girls and guys apparel, shoes, accessories, tech gadgets, beauty, and home decor. Stop by rue21 Target Outlet Center - Permanently Closed and see what you've been missing!

Operating as usual


That casually cool style without the hustle


Total ‘90s babe


Fresh spring tees.


The longer layer we ❤️


Don’t miss your chance to cash in those rueBUCKS! Ends today! Redeem in store & online


Sheer sunshine.


It’s time! Redeem your rueBUCKS in store & online this weekend! Redemption ends tomorrow.


Take it easy


Way to get those rueBUCKS! Be sure to redeem them by April 30th in store & online:


Way to get those rueBUCKS! Now redeem them! Be sure to redeem them by 4/30 in store or online!


Slide into summer status with a behind the scenes look at our summer photoshoot with Summer Wind!


Mix & match ‘em! Buy one, get one 50% off of any items in the shop!


Explore the unknown


Happy Pretzel Day!



652 N. Edwards Blvd.
Lake Geneva, WI

Other Shoe Stores in Lake Geneva (show all)
Tres Belle Boutique Tres Belle Boutique
233 Broad Street
Lake Geneva, 53147

Tres Belle is a top-rated boutique store in Lake Geneva, WI. Carrying everything you need from women's clothing, Jewelry and Accessories; kids clothing; pet supplies, beauty supplied and more!

The Cornerstone Shop & Gallery The Cornerstone Shop & Gallery
214 Broad St
Lake Geneva, 53147

Lifestyle store known for large selection of gifts, home décor, boutique clothing & accessories, and more!

Strawberry Fields Strawberry Fields
707 W Main St
Lake Geneva, 53147

A women's clothing boutique located in the resort town of Lake Geneva, WI. We carry innovative seasonal collections from a variety of designers, as well as exceptional jewelry, shoes and accessories. At Strawberry Fields it's good to be a woman.

Scarlett's Bedroom Scarlett's Bedroom
The Web
Lake Geneva, 53147

For those who take pride in their unique tastes, come into Scarlett's Bedroom. Upscale products at unbelievable prices

Lake Geneva, 53147

Lola's Lola's
736 W Main St
Lake Geneva, 53147

Fun, funky, trendy, one of a kind styles from head to toe, we complete your outfit with all the accessories.

Be' Jeweled of Lake Geneva Be' Jeweled of Lake Geneva
247 Cook St
Lake Geneva, 53147

The most affordable and elegant.. jewelry and downtown Lake Geneva... We Only Look Expensive !!..Really..!!

Haberdapper Haberdapper
253 Broad St
Lake Geneva, 53147

Welcome to Haberdapper, where you will find the finest mens clothing & accessories as well as exceptional customer service and a unique experience.

Lake Geneva Upscale Consignment and Furs Lake Geneva Upscale Consignment and Furs
253 Center St. Suite 400
Lake Geneva, 53147

Women's shirts, pants, shoes, purses, jewelry, furs, skirts, shorts

Bloomingbyrds Bloomingbyrds
755 W Main St
Lake Geneva, 53147

SIMPLY CALIFORNIA DREAMING. Each season you'll find fun and special pieces of clothing, jewelry, and accessories for you to embrace and enjoy.

T.J.Maxx T.J.Maxx
620 N. Edwards Blvd
Lake Geneva, 53147

Shopping Downtown Lake Geneva Shopping Downtown Lake Geneva
Downtown Lake Geneva
Lake Geneva, 53147

Shopping our historic downtown offers a variety of specialty shops. Our walkable downtown offers women's boutiques, menswear, gifts, and much more!