Midwest Action Cycle

Powersports dealership in Lake Geneva Wisconsin. Providing the Midwest with sales, service, rentals Full motorcycle dealership with service, sales, parts, accessories, and rentals.

Family owned and operated since 1971.

Operating as usual


Hello fellow scooter junkies! With the never ending pandemic AND below zero degree temps outside, is everyone going a little stir crazy? We are and our cabin fever is raging! So to warm things up a bit Scoot Jockeys of MAC decided to have a Winterfest Sale once again. This is usually a last second decision to drum up some business in our off season so if you know you will be purchasing a brand new scooter this year now is the time. This is the ONLY sale of the year we will be having with hundreds of dollar discounts available. We were considering skipping this year's Winterfest sale because production has been so low but we have been assured by Vespa, Genuine & Lance that this year will be much different than last year. Inventory levels are on the rise so we are looking forward to a big season! As of right now we do not have much in stock so this sale is good for pre-orders of brand new 2022 models that we expect to get around April/May. This sale also takes place during Lake Geneva's annual Winterfest Celebration with their snow sculptures and festivities. So shake off the winter chills, check out our local festival and come on over for a visit. Let's talk scooters!


Happy Thanksgiving to all our loyal friends/customers!


Only a matter of time! Get your spot reserved today by calling 262-249-0600. Our best Winter Storage deal ever including free pick up. First come - First Serve!

Photos from Midwest Action Cycle's post 08/27/2021

The 50th Anniversary MAC shirt has definitely been popular this year. Thanks to all our customers/friends/family for sporting their MAC pride this summer!

Photos from Midwest Action Cycle's post 08/26/2021

Happy National Dog Day! Thanks to Tython, Kya, Charles and Smith & Wesson for sporting your MAC 50th Anniversary Dog Bandanas!


One of our favorite pictures from 1975. When RJ, John, Pam, Robin & Terese went from a small engine shop to a full scale Suzuki franchise. This is their first dealer show as they mingle with Roger De Coster. What perfect timing too as Suzuki introduced their brand new RM lineup that dominated motocross for a while. In 1976-1979 MAC sold a few hundred of those beauties! Celebrating 50 Years In The Dirt!!


Midwest Action Cycle is celebrating their 50th year in business this season! A lot has happened over the years so we will be posting a series of vintage pics to spark some old memories with our store. This one is of 5 year old RJ JR and 3 year old Shermie cruising around Byron's pits on an old steel tank JR50. Motorcycle riding is in the Lindsey's blood as we start around 3ish in this family! M.A.C. ~ Riding Hard Since 1971!


This is Midwest Action Cycle's 50th year in the motorcycle business! Come on over and check out our new location at 2463 Vista Dr. Lake Geneva and get yourself an Anniversary T!


It’s that time of the year again! Scoot Jockeys & MAC are selling off the Lake Geneva Scooter Tours scoots. Every year we sell off most of the rental fleet at really good prices. They range from 2014’s to 2019’s and sell for $1000 to $1500. All conditions are slightly different but we keep these scooters in prime running condition and always regularly service them. They all run perfectly with no issues. They are mostly Genuine Scooter Buddy 50’s but we also have some nice Rough Houses and a couple Honda Metropolitans. So if you or a friend are interested in picking up a really nice used scooter from a reputable dealer give us a call or stop in. We are also offering FREE Delivery in the local area. First come first served! Scoot Jockeys & Midwest Action Cycle - 2463 Vista Dr. Lake Geneva. 262-249-0600


Hello everyone! We are very happy to announce that Midwest Action Cycle will be reopening Monday June 1st for regular business. We want to thank everyone for your patience with our 49 year old company... After being closed for the winter we did not expect to be closed another two months for the pandemic so everything has been tentative lately, BUT we are back baby and ready to go! We are also happy to announce that we have a new downtown Lake Geneva "Scoot Jockeys" that is coming soon! Our new scooter shop will be at 529 W Main St. Lake Geneva for all your scooters needs. More details to follow but we are excited to continue to provide our beloved city with all it's motorcycle and scooter needs!... As of right now you can still leave messages on our phone system, and we will try to get back to you as soon as possible. Thanks again and see everyone soon at the new MAC & Scoot Jockeys!


Our website is temporarily down but will be back soon.
Any questions or comments please email to [email protected].

Also an update on when we will reopen... Because of this crazy pandemic we are all currently in, we have decided to stay closed until we get a little bit out of this storm. Please everyone be patient with us. This move has had some hurdles for our company and now the virus makes things even tougher. BUT we plan on getting going again as soon as possible and we hope to see all of your smiling faces soon!

Thank you!


Hello everyone. We are sorry for the delay on letting everyone know what is going on at MAC so we wanted to make this announcement...

As most of you know we have moved our business across town to 2463 Vista Dr. Lake Geneva. Our new store has been closed this off season for business restructuring and to get the building up to code to sell motor vehicles. We are still moving forward with our initial plan of having this location be for motorcycle & scooter service, parts & accessories and some used bike sales. Then this Spring open a downtown scooter showroom. We were hoping to do this by April 1st but now because of this unprecedented situation with the COVID-19 outbreak we have decided to remain closed until further notice for the safety of our employees. We will be checking our email and phone messaging system but please allow time for responses.
(262) 249-0600 [email protected].
Everyone please be safe and let's get through this together! We hope to reopen very soon. Thank you!

Midwest Action Cycle updated their business hours. 12/07/2019

Midwest Action Cycle updated their business hours.

Midwest Action Cycle updated their business hours.

Midwest Action Cycle updated their address. 10/03/2019

Midwest Action Cycle updated their address.

Midwest Action Cycle updated their address.


Hello to all our loyal customers. We just wanted to let everyone know that we are fully moved now and open for business. We still have a lot to do at the new shop but we are fully accessible for all your motorcycle/scooter needs. So stop in to pick up some essentials or just say hi. Midwest Action Cycle ~ 2643 Vista Dr. (past Emagine Theater) Lake Geneva, WI. (262) 249-0600


Midwest Action Cycle will be closed from September 12th through September 23rd for moving and setting up our new shop. We will still be answering email and are transferring everything over to the new address including parts pick ups, consignment bikes and service vehicles. Our new location is at 2463 Vista Dr. Lake Geneva, WI. (just past the old Showboat Theater that is now Emagine Theater then take a right on Madaus St)... We are keeping our same phone number (262) 249-0600 but will not be answering that until we reopen on the 23rd. In the meantime please send all comments/questions to [email protected]. We are looking forward to seeing everyone at the new shop! Thank you...


Hello to all our loyal customers and friends. We would like to let everyone know that Midwest Action Cycle will be moving our business this September. We know this may come as a little bit of a shock for some of you since we have been in our current location since 1994, however this has been a necessary change for some time now. With the current state of today's motorcycle industry our current location has simply become too big and we are now ready to downsize the shop. As most of you know motorscooters have become an integral part of what we do here and that is not going away anytime soon. We are going to continue with this ever growing branch of our industry and we hope to have a downtown Lake Geneva location by Spring of 2020... As far as the rest of MAC, we are going back to our racing roots! Our new shop's service department will continue premium motorcycle maintenance along with performance modifications and down the road even custom options. We will have 'racer specials' along with stocking even more parts and gear than we have in the past. We started with motocross/dirt bikes and we are coming back to motocross/dirt bikes. We will still have a showroom/retail area and continue to carry all the normal parts and accessories that you are used to getting from us for your every day needs. Our entire crew of Adam, Dave, Lynnette, French, Ron, Robin, Ashley and Sherm will be staying with the company and moving into this new endeavor. Our new location will now be at 2463 Vista Dr. Lake Geneva. This is off Hwy 120 past the Emagine Theater (Old Showboat). We are going to have sales there for now but as we said a new downtown scooter shop is in the plans for next season. Also for those of you who do not know yet we also moved our Scooter Rental division to the Grand Geneva. That has been there all summer and has become a huge part of our business. We are so happy to be in a relationship with such a first-class resort like the Grand Geneva and very much look forward to what our future holds for us there... For over 48 years now Midwest Action Cycle has gone through many changes. We do not consider this a down turn but just a new start for our family business moving forward. This will be our 7th move for our store since 1971 and we will continue to provide the service and industry experience that you have come to know us for. That all being said, we are having a "Moving Sale" for the next few weeks. Everything in our current showroom and parts shelves will be on sale. We are pulling out some old bikes and parts and bringing them into the showroom and everything will be on sale. Even some of the old bikes in the window will be for the taking. So come say hi to your old friends at MAC and find something to take home with you.

Thanks very much
The MAC and Lindsey Family

Photos from Midwest Action Cycle's post 06/13/2019

Vince was so happy with his recent purchase of steel upper/lower guards for his beautiful Africa Twin, stylish and practical. Thank you for choosing Midwest Action Cycle Vince.


Time too ride. Bring your bike in for its spring tune up.


Meet Honda's newest in the miniMoto family. Retro stlye 125cc for fun in the sun.


Honda classic in line four worth a stop into MAC, check it out today!


The incredible Isle of Man TT!

Photos from Midwest Action Cycle's post 12/07/2018

The Genuine G400's have landed! We all took one for a ride and were incredibly impressed. Twin cylinder 400 retro motorcycle with a 2 year warranty for only $4,599. We just got one of each color in stock and they have tons of cool custom parts available as well. Stop in or give us a call to see these in person. They are awesome!

2016 Suzuki RM-Z250 10/17/2018

2016 Suzuki RM-Z250

Hello everybody. We just got a beauty RM-Z 250 that we wanted to let everyone know about that we are blowing out for some lucky rider! It's a 2016 that is in near perfect condition. It was used as a practice bike and comes with a Rekluse clutch. It was originally listed at $4,500 but we are now selling it for only $3,200! Check out the link below and call us today!

2016 Suzuki RM-Z250 2016 Suzuki RM-Z250 MIDWEST ACTION CYCLE INC LAKE GENEVA, WI 262-249-0600



2463 Vista Dr
Lake Geneva, WI

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 11am - 3pm

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