Custom Channels

Most restaurants are leaving money on the table.

Not because of the food.
Because of the music.

In a study of 1.8M+ transactions, restaurants saw ~9% higher spend when music matched their brand.

Same menu.
Same space.
Different sound → different revenue.

Yet most places still rely on:
• Staff playlists
• Spotify accounts
• Whatever feels right in the moment

That’s not strategy. That’s randomness.

The best operators treat music like they treat lighting, menus, and service flow: intentionally.

Because sound shapes how long guests stay, how they feel, and what they spend.

Full breakdown:
https://na2.hubs.ly/H05cdLp0

A surprising number of businesses are playing music illegally without realizing it.

Consumer streaming licenses usually don’t cover commercial spaces.

Most owners don’t learn this until it’s too late.

The mistake many businesses make with music:

They play whatever playlist is convenient.

But music tempo alone can change how customers behave in a space.

Restaurants, retail stores, and casinos have used this psychology for decades.

One of the most common things we hear from business owners: “Wait… Spotify isn’t licensed for businesses?”

Most people assume if they’re paying for a streaming subscription, they’re covered.

But consumer streaming licenses are usually personal use only.

That’s why commercial music licensing exists.

Most business owners think music just affects mood.

But music also affects behavior.

Tempo changes:

• how fast people walk
• how long they stay
• how quickly they eat

That’s why restaurants often play slower music during dinner service.

Something surprising we run into all the time:

A business spends months designing lighting, menus, branding and atmosphere.

Then they just open Spotify and hit play.

A business spends months designing lighting, menus, branding, and atmosphere.

Music isn’t just background noise. ITchanges:

• how fast customers walk
• how long they stay
• how much they spend

Most businesses never think about this.

A surprising number of businesses are playing music the wrong way without realizing it.

The right way?

Use licensed music that you can actually design around your goals:

• Want customers to stay longer?
• Want faster turnover?
• Want to play audio ads while customers are in your store?

Music isn’t background noise. It’s part of how you shape the customer experience.

That’s what we help businesses do.

Music is one of the most overlooked parts of customer experience.

Businesses carefully design:

• lighting
• layout
• menus
• branding

But the music playing in the background can influence how customers behave in the space.

Tempo alone can change how quickly people move, eat, and browse.

Spotify and other consumer streaming services are not licensed for commercial use.

Restaurants, gyms, retail stores and hospitality businesses must use properly licensed music in public spaces.

It’s one of the most common compliance mistakes businesses make.

One thing Kurt talked about on the Top Floor podcast that surprises a lot of business owners:

Music licensing penalties can reach $10,000 per song.

Most businesses assume their streaming subscription covers them.

It usually doesn’t.

Worth a listen if you run a restaurant, retail space, or hospitality brand.

Listen here if you haven't already👇
Apple Podcast: https://na2.hubs.ly/H04dDbH0
Spotify: https://na2.hubs.ly/H04dDvq0