Alaska First Media

We proudly honor the incredible women on our team: Angel, Brittany, Charlee, Devon, Grace, Krystal, Lisa, Tori, and every woman whose strength and dedication shape our community every day.

Alaska First Media is pleased to announce the acquisition of 10 radio stations serving Southeast Alaska and the operation of an 11th!

The power of radio… new survey from Westwood One:

You cannot check the box on audio with just a podcast/music streaming media plan. only reaches 30% of America in a typical day. Adding AM/FM radio causes reach to soar to 75%: https://bit.ly/3I288zb

Key findings:
- The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% , 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite .
- Four monthly AM/FM radio media plans (minimum, maintenance, high impact, and launch) require 200 to 500 monthly GRPs, which generate reach from 64% to 79%.
- Most AM/FM radio listening occurs outside “drive times.” The ideal daypart allocation is: 22% Monday-Friday, 6 AM-10 AM; 26% Monday-Friday, 10 AM-3PM; 20% Monday-Friday, 3 PM-7PM; 7% Monday-Friday, 7PM-midnight; 20% weekends; 5% Monday-Sunday, midnight-6AM.
- Retailers can use AM/FM radio with confidence all year long, especially during holidays. Across the year, AM/FM radio listening levels are remarkably consistent. Weekly reach during holiday weeks is identical to a typical week.
- Shifting 20%-30% of digital/TV budgets to AM/FM radio results in extraordinary increases in campaign reach. A 30% reallocation lifts reach by 75% at the same investment.
- AM/FM radio generates the greatest lift in incremental reach of all media, more than CTV and digital.
- AM/FM radio’s super power is generating massive lifts in campaign reach among 18-49s. AM/FM radio is the “soundtrack of the American worker.” Erwin Ephron, the father of modern media planning, wrote, “In today’s planning, reach trumps frequency. It is media’s gift to advertising and … radio … can deliver it by the carload.”

Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group® | Westwood One In response to commonly asked media planning questions, the Cumulus Media | Westwood One Audio Active Group® developed the Audio Planning Guide. The data is sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and Nielsen’s Media Impact, the media planning and optim...