Power Media Inc

To reach , call (516) 931-1313 or send an email to [email protected].

https://www.linkedin.com/company/power-media-inc-/about/

"HEALTHCARE
FINANCIAL
CONSUMER
MEDIA / ENTERTAINMENT
BTB"

believes that our livelihood is ultimately based on our client’s success. Thus, we always prioritize our client’s interests before our own. PM carefully approaches each media buying project with an open mind and a fresh perspective. Our proposals are carefully considered and backed by comprehensive research that we present with common sense insights. With our dual experience as media buyers and sellers, Power Media is uniquely qualified to deliver great value and results to our clients.

Beyond our expertise at media planning, buying and optimization, we never forget that we are in a service business. With that in mind, Power Media strives to make it easy and enjoyable for clients to work with us. We appreciate their business and we believe in providing excellent service at all times.

http://poweradvertisingmedia.com/contact-us

has been planning, buying and optimizing direct response media for decades. Our experience affords us the knowledge of which tactics, advertising mediums, programs, ad units and sizing works best for specific products and services. We also know why they work and what they should cost. PM believes in a measured initial approach and ongoing media testing to develop the right advertising mix for a successful direct response campaign. We are steadfast in our quest for new and “under the radar” opportunities to improve our clients’ ROI. Power Media plans and purchases direct response advertising for the following:

Long and Short form TV
Long and Short form Radio
Digital Pay Per Click
E-mail Marketing
Newspaper
Magazines
Shared Mail

Whether a client is seeking discounted media or looking to identify a lead source, measure a CPL, CPM, MER or the lifetime value of a customer, PM has the tools and expertise to help them boost sales. Power Media is a member of the Electronic Retailing Association and chairs their Radio Advisory Council.

http://poweradvertisingmedia.com/contact-us

The roots of trace back to 1975; that’s how long we’ve been planning, buying, and optimizing traditional media buys. So much has changed since then, but the process of purchasing traditional media remains highly negotiable. That’s where PM’s vast experience and expertise enables us to obtain excellent value for our clients. We plan and purchase the following traditional media:

Broadcast TV
Cable
Satellite TV
Satellite Radio
Broadcast Radio
Internet Radio
Newspaper
Magazines
Out of Home

PM’s astute media buyers analyze data and seek out the best possible client ad exposure at the lowest possible cost. This includes creating sponsorships, promotions, and live read opportunities on Radio and TV. With our dual experience as media sellers and buyers, Power Media is able to obtain superior value and results for our clients, while maintaining excellent media partnerships.

http://poweradvertisingmedia.com/contact-us

Our success is based on our clients’ success. It is a core belief at Power Media that in order to perform best for our clients, it is imperative that we cultivate and maintain close media relationships. We work hard at this and the end result is effective media buys, extremely sharp pricing, excellent placement, and significant value added exposure for our clients.

is always cognizant we’re only as good as our people, processes and work product. That’s why every member of our organization is extensively and cross functionally trained. This enables us to provide our clients with superior customer service.

PM strives to provide a pleasant work environment that fosters mutual employee/employer respect, camaraderie, and freedom of expression while maintaining a high level of performance. We have a high retention rate with our core group of employees, many of whom have been with us for over 10, 15, even 20 years.

PM is acutely aware that businesses have many choices when it comes to planning and buying their advertising. With that in mind, Power Media strongly believes in doing whatever it takes to assist our clients and fulfill their needs.

http://poweradvertisingmedia.com/contact-us

plans, purchases, and optimizes all forms of digital, television and print, as well as radio, FSI’s, and outdoor media. We act as master problem solvers always focused on our clients’ challenges with an unrelenting pursuit of actionable solutions.

Before we plan a media campaign, Power Media has a SWOT (Strengths, Weaknesses, Opportunities, and Threats) consultation with clients to assess their business. Our planning and buying strategy is developed from this due diligence. Once a campaign begins, PM uses common sense to analyze data results and to justify media optimization. This keeps advertising campaigns on track and helps our clients achieve maximum ROI.

Throughout the process, Power Media is proactive and in communication with clients based on their needs.

http://poweradvertisingmedia.com/contact-us

is an independently owned and operated media buying agency. We specialize in generating immediate response and sustained sales for clients ranging from startups to Fortune 500’s.

Power Media’s principals and executive management have sold advertising and managed media sellers at broadcast TV, cable, radio, newspaper, and direct mail companies. Many of our media buyers come from top advertising agencies and media buying firms. We are often described by our media partners as “professional, savvy, tough but fair negotiators and highly respected in the industry.”

Power Media has “both sides of the desk” experience, strong negotiating skills, and extensive media planning and buying expertise in many verticals. We have the credentials to deliver great value and results to your business.

http://poweradvertisingmedia.com/contact-us

While the world comes back online both digitally and physically, many businesses and advertisers are wondering, "What's next?"

We here at can custom design a plan that will maximize your objectives, while keeping your brand front and center. Take your next step towards success and contact us today.

Marketing in the midst of a global pandemic is always a delicate proposition. First and foremost, you need to know where people are coming from and what they are focused on, because their needs have understandably changed. For the time being, people are rightly concerned about their health and the health of their families, and everything else is taking a back seat.

We here at can customize a plan showing how your company is prioritizing customers' well-being, while keeping your brand front and center. Take your next step towards success and contact us today.

Advertising during a pandemic is a tricky prospect.

Some of the most effective ads are those showing how a company's products and/or services can be used to combat coronavirus' spread.

Other productive spots are those showing how a company's products and/or services can help improve customers' comfort, happiness and well-being during this trying time.

We here at can customize a plan showing how your company is prioritizing customers' well-being, while keeping your brand front and center. Take your next step towards success and contact us today.

Food for thought. It's a good time to advertise and keep your customers informed.

is here for you even in the darkest of days. Take your next step towards success and contact us today.

No Driving, No Worries. Nielsen Study Shows Audio Consumption Remains Strong - Entercom Communications The latest Nielsen Pulse study about audio consumption during the Coronavirus pandemic debunks an uninformed hypothesis that people are listening to less radio because they are spending less time in their cars. The results clearly demonstrate that people are actively consuming the same, if not MORE,...

Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of your advertising needs. Keep your customers informed and grow your business with a customized plan specifically tailored to your company.

is here for you even in the darkest of days. Take your next step towards success and contact us today.

2020 is upon us and it's time for you to maximize the potential of your small business. We here at can custom design a plan specifically tailored to your business or service.

The following marketing trends are hot so far this year and we can guide you towards your specific business needs.

Take the next step towards success and contact us today.

https://www.leadpages.net/blog/digital-marketing-trends-2020/?gclid=CjwKCAiAgqDxBRBTEiwA59eEN2x6mqnWpqf875k66xWrsKPhaCW9ahos46EMrF2I3HjOFDwS2WqCRBoCXUAQAvD_BwE

Use These Marketing Trends in 2020 to Galvanize Your Small Business’ Efforts Hit the new year with a hot note and learn about 2020 marketing trends to propel your business forward. Take a look into our crystal ball.

Digital advertising trends in 2020: What do the experts predict?

https://econsultancy.com/digital-advertising-predictions-trends-2020/

Digital advertising trends in 2020: What do the experts predict? – Econsultancy We asked some expert friends of Econsultancy for their 2020 predictions in the world of digital advertising. These are the trends they flagged.

Tis the season to advertise your business and it's time to capitalize on the holiday rush Remarketing isn’t just an effective year-round marketing strategy, but it’s also a method that’s perfectly suited for holiday shopping buying behavior.

When purchasing gifts for loved ones, do you click on the first ad that you come across and buy the first product that you see? Of course you don't. Odds are that you shop around for the very best deals, just like millions of other people.

By using remarking techniques, you can capitalize on prospects’ reluctance to buy from the first site they visit in the hopes of finding a bargain elsewhere. We here at can assist you in capturing this revenue stream. Take your next step towards success and contact us today.

http://poweradvertisingmedia.com/

https://www.facebook.com/PowerMediaInc/

Although almost anything goes in the world of advertising, it’s imperative that you know who your company is, and the importance of staying on brand. The knowledge of what’s suitable in your field is as important as knowing where to reach your customers.

We here at can assist you in developing a brand specifically tailored to your company. By keeping your brand front and center, customers will recognize it when they’re looking for your product or service. Take your next step towards success and contact us today.

http://poweradvertisingmedia.com/

https://www.facebook.com/PowerMediaInc/

Social Media Marketing is an absolute necessity in today’s digital age In fact, every business should have a social media account across all platforms. Increase visibility and brand recognition, while engaging with customers and prospects. We here at can custom design a plan to maximize your social media presence. Take the next step towards success and contact us today.

https://www.facebook.com/PowerMediaInc/

http://poweradvertisingmedia.com/

Banner Advertising is one of the oldest forms of online advertising. Advantages include driving targeted visitors to your website using visual online ads. This in conjunction with a custom landing page result in incredible results. We here at can custom design a plan to drive desired customers to your landing page. Take the next step towards success and contact us today.

https://www.facebook.com/PowerMediaInc/

http://poweradvertisingmedia.com/

Today's focus is on email marketing. Bulk email blasts are no longer an acceptable or effective form of marketing. We here at cater to your targeted customers, delivering specified content based on online activity. Take your next step towards success and contact us today.

http://poweradvertisingmedia.com/

Here's some food for thought for those entering the digital advertising world.

We here at can custom design a plan to drive desired customers to your landing page. Take the next step towards success and schedule a consultation today.

https://ducttapemarketing.com/landing-pages-and-ppc/

Why A Solid Landing Page is Key to Effective PPC

Advertising generates awareness for your business. The driving force behind a great deal of conversion and trust building these days is educational content and social media (Facebook, Instagram, Twitter, YouTube, etc.) Advertising is a great way to gain attention for your content. Take the next step towards success and contact today.

http://poweradvertisingmedia.com/

Why should your business advertise? Advertising allows you to target ideal customers specific to your product or service. When you match a personal message to a select audience you get far greater connection. We here at tailor a plan to your goals.Take the next step towards success and schedule a consultation today.

http://poweradvertisingmedia.com/

Why advertise? Advertising is the only medium that you have control over.

if you want your message to hit on the day that a product launches, or event is about to happen, this is the only avenue that you manage completely.

When done effectively, advertising is essential for the growth of your business. Take the next step towards success and schedule a consultation with today.

https://www.facebook.com/PowerMediaInc/?eid=ARAkazdloHgOTMbf0HQ5G19mUyBLSZSl1widOumg18L_GclYYeFFDh77YWsMSym25Bra2ZDAHAtSG54V&timeline_context_item_type=intro_card_work&timeline_context_item_source=727000447&fref=tag

http://poweradvertisingmedia.com/

Food for thought. Get the biggest bang for your advertising bucks.

https://adage.com/article/media/thrifty-marketers-guide-some-tvs-most-overlooked-audiences/2191586

A thrifty marketer’s guide to some of TV’s most overlooked audiences If you're not shilling bubblegum or alcoholic seltzer, here are some of TV's best low-key values.

Employing the services of an advertising agency will save your business valuable time, which allows you to focus on your business. You and your staff do not need to spend the time developing an advertising campaign, while reaping the rewards. Take the next step towards success and contact us today.

One of the primary tasks that we here at Power Media achieve is creating a marketing plan that is specifically tailored to your business. We’ll work with you to create a plan that accommodates your company’s objectives, while optimizing your budget. Take the next step towards success and contact us today.

Do you want to grow your business? Get more clients today. That's how impactful the services of an ad agency can be. Take the next step towards success.

https://themanifest.com/advertising/small-business-advertising-2019

The State of Small Business Advertising in 2019 | The Manifest Most small businesses advertise on a variety of mediums, making small business advertising essential in 2019.

What is an ad agency and what is their role? How can using the services of an agency be beneficial to your business? Matt McKay pinpoints why signing up with an agency may just take your business to the next level.

https://smallbusiness.chron.com/role-full-service-advertising-agency-10610.html

The Role of a Full Service Advertising Agency The business of advertising can be overwhelming and mysterious for small business owners, and is why a full service advertising agency plays an important role. Ad agencies that offer a range of services are able to handle every facet of planning and implementing an advertising campaign, leaving busi...

Why use the services of an agency? A full-service advertising agency can handle all aspects of marketing and advertising, while you focus all of your energy on your business.

https://www.thebalancesmb.com/what-is-a-full-service-advertising-agency-4043811

Full-Service Advertising Agencies and How to Know If You Need One Here's information on full-service advertising agencies, the services they provide, why you need one, and how to pick one that's right for you.

Are you debating on hiring an advertising agency? There are multiple benefits to hire an agency to alleviate your marketing burdens. Here are 11 reasons why you should kick your project over to an advertising agency.

https://lightyearmarketinggroup.com/11-reasons-to-hire-an-advertising-agency-instead-of-going-direct/

11 Reasons to Hire an Advertising Agency Instead of Going Direct | Lightyear Marketing Group 11 Reasons to Hire an Advertising Agency Instead of Going DirectWhy Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring...

This is an interesting take on the advantages of out of home advertising (ooh). This is just one of the many platforms that can be provided by using the services of a media agency. Take your business to the next level with our help.

https://www.advertisingweek360.com/other-media-love-the-big-canvas-of-out-of-home-ads/?utm_source=hootsuite&utm_medium=facebook&utm_term=74c28758-22c3-4bbe-b427-4abc71f88085&utm_content=&utm_campaign=

Other Media Love the Big Canvas of Out of Home Ads - AW360 And the award goes to . . . large formats with endless creative options.

These five trends all lead to one big conclusion. Using the services of an ad agency will maximize your dollars in innovative ways.

https://www.advertisingweek360.com/new-year-new-agency-5-trends-driving-advertising-in-2019/

New Year, New Agency — 5 Trends Driving Advertising in 2019 - AW360 Moving into 2019, here are five trends that will move the advertising needle.

This is an interesting take by MediaPost ; regarding The Media Rating Council's new duration-weighted impression standard. With the ever changing advertising industry, it's important to have proper representation. Utilizing the services of a media agency will help pinpoint your target audience, as well as maximize your advertising dollars.

https://www.mediapost.com/publications/article/337153/most-ad-execs-say-duration-weighting-is-best-metho.html?fbclid=IwAR1XwDCR0M4JjeUfEuIT1LOJqbdjr4vKdomJQJQ3t5VJ4KcsPB9TFkeW8iY

Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on mobile video.

Are you considering using the services of a media agency, but are not certain how it will benefit your business? With the advertising industry continuously changing and evolving, now might just be the perfect time for you to take that next step.

https://www.adweek.com/agencies/its-time-for-media-agencies-to-recognzie-the-benefits-they-continually-bring-to-the-advertising-table/

It's Time for Media Agencies to Recognize the Benefits They Continually Bring to the Advertising Table And as they evolve, they’ll find more opportunities to help clients further.

A message to small business owners. Are you still undecided as to whether or not to sign on with an ad agency? Tim Nolan's article pinpoints why the services of an agency, may just be right for your business.

https://ecallis.com/benefits-using-ad-agency/

The Benefits of Using an Ad Agency | Callis Ad agencies can be called a lot of things; creative agencies, PR firms, marketing agencies, digital agencies, etc. Some agencies have specialties or focus

I know many small business owners are on the fence as to whether or not to use the services of a media agency. Lisa Magloff breaks it down with four direct benefits that may just sway your opinion.

https://smallbusiness.chron.com/advantages-using-advertising-agency-3596.html

The Advantages of Using an Advertising Agency People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Advertising agencies can benefit any size business, as long as you keep in mind th...