Mattson Enterprise, Inc.
We conduct public and private workshops, corporate programs and one-on-one strategic sessions for corporate executives, business owners, and individuals.

How many of us have wants? We all do. With wants, you can create a cookbook to keep you on the right track. Check out this video: https://youtu.be/URKoypSUHzU
Cookbook How many of us have wants? We all do. With wants, you can create a cookbook to keep you on the right track.

Emerging from a crisis? Discover the tools and strategies to help your sales team secure a market-dominant position in the recovery.
Download the whitepaper to learn:
-How to ensure your team is focused on the "new normal" and building a recovery plan
-Key actions sales leaders can take to not just survive but thrive in the upturn
Download the whitepaper now: https://www.mattson.sandler.com/resources/downloads/driving-sales-growth-recovery
Are you accepting mediocrity?
In sales, you have two choices:
1. You can develop your selling skills to catapult your success and that of your company.
2. You can continue to perform at the status quo.
Today, a company needs to constantly be raising the bar and expectations of its people… and it starts at the top with leaders like you.
We’re all dealing with industry shakeouts, spikes in inflation, a recession, a global pandemic, and many more economic uncertainties in today’s new economy. But, this isn’t an excuse for mediocrity. You must continue to put yourself and your team in a position for growth and competitive advantage.
So, how are you leading sales in the new economy and tackling the same precedent issues that your salespeople continue to deal with every day?
The “new economy” excuse can only go so far… It does not define you or your team.

Struggling to unleash the full potential of your sales team? This whitepaper from Sandler Training reveals how sales enablement and readiness technologies can drive revenue growth and build a high-performance sales team.
Download the whitepaper to learn:
-The distinction between sales enablement and readiness technologies
-How AI is changing the game for customer satisfaction and revenue growth
-Tips for selecting the right technology provider to achieve your goals
Download the whitepaper now: https://www.mattson.sandler.com/resources/downloads/embrace-technology-tools

As salespeople, we all have goals we want to achieve and mountains we want to climb. But to reach those goals, we need a solid plan. MEI Labs' training can teach you the behaviors and attitudes needed to make your goals a reality. Learn how to take the pressure off prospecting and comfortably connect with new prospects. https://www.mattson.sandler.com/mei-labs

Deliver winning sales presentations and say goodbye to the traditional approach. Discover 3 key steps to create a strong, productive impact with prospects. Get your free report on 'How to Deliver an Effective Sales Presentation' from Sandler Training: https://www.mattson.sandler.com/resources/downloads/3-ways-effective-sales-presentation

Achieve your personal and professional goals with Sandler's sales training. Learn how to overcome prospecting fears, build relationships, and close more deals. https://www.mattson.sandler.com/mei-labs

Sandler's 'anti-wimp' sales training program can help you modify your behavior, change your attitudes, and overcome selling roadblocks. No more fear of cold calling or asking for the sale. https://www.mattson.sandler.com/mei-labs

Elevate your talent development and management with an engaging speaker like Glenn Mattson. His unique teaching style blends humor and interactivity to help participants overcome roadblocks and reach their definition of success. Book Glenn to speak on business development, sales, leadership, and more. https://www.mattson.sandler.com/speaker

Unlock the secrets to sustainable success! In this insightful podcast, sales expert Glenn Mattson dives deep into the power of behavior and goal-setting. Key takeaways:
All goals must be converted to specific behaviors you can control, not just outcomes
Discipline is critical - don't wait for motivation, take action consistently
Personal and professional goals are interconnected - focus on holistic growth
Implement these strategies to overcome roadblocks and reach your definition of success. https://www.mattson.sandler.com/glenns-podcasts/building-blocks-of-success-s2e1-basics-of-behavior-and-goal-setting

Unlock the secrets to successful SaaS sales! In this insightful podcast, sales expert Josh Shirley shares critical strategies for navigating the unique challenges of selling software-as-a-service solutions.
Key takeaways:
Educate prospects on the value of your SaaS offering - don't just demo features
Understand customer pain points and how your solution solves their problems
Prepare for a complex, multi-stakeholder decision-making process within organizations
Implement these tactics to overcome skepticism, build trust, and close more SaaS deals. https://www.mattson.sandler.com/blog/selling-saas-josh-shirley

Unlock the Power of Caring: In a thought-provoking video, discover how learned behaviors tie guilt and worry to caring. Let's challenge these notions together and redefine what it means to truly care. https://youtu.be/vY54MDT4iJ4
Caring = Guilt Feeling guilt is a learned behavioral trait. Most of us have grown up in a household where our parents used guilt and worry as part of control... We have bee...

Adapt or die - that's the reality of selling in an AI-driven world. Discover 3 critical lessons I've learned and shared with clients to thrive in 2024 and beyond:
1.AI has forever changed the sales profession. Roles like SDRs are being replaced by technology. You must evolve your approach.
2. Leverage AI tools like ChatGPT, Bing, and Google Bard to arm yourself with information before engaging buyers. But avoid using them in a pushy, salesy way.
3. Shift from a 'lead list' mindset to 'data enrichment'. Cultivate a unique personal lead list from existing relationships, LinkedIn, and online events.
Implement these strategies to future-proof your sales success in an AI-powered world. https://www.mattson.sandler.com/blog/three-key-takeaways-selling-ai-world

In a down economy, the key to sales success is knowing how much 'candy' to 'spill in the lobby'.
The classic Sandler rule is 'don't spill your candy in the lobby' - don't overwhelm prospects with too much information upfront. But in today's omnichannel, data-rich buying environment, that approach needs an update.
My advice? Be prepared to 'spill just a little more candy' to help buyers solve their pressing problems. Collaborate with marketing to identify the right 'candy' - the valuable insights and solutions your prospects crave in the early stages of their journey.
Striking the right balance is critical. Spill too little, and you risk losing engagement. Spill too much, and you could undermine your value. The key is to strategically share just enough to build trust, educate, and move the sale forward.
Adapt your sales approach to the current economic climate. Deliver the right 'candy' at the right time to accelerate the pipeline and drive more closed deals. https://www.mattson.sandler.com/blog/selling-down-economy-how-much-candy-spill-lobby

Break Free from Regrets: Discover how dwelling on "should've, could've, would've" holds you back from the present moment. Watch the video for actionable tips on living mindfully. https://youtu.be/EdRqRkvwPpk
Should've, Could've, Would've Many times we are in the moment physically, but we start thinking about things that already occurred. You start thinking, you "should've, could've, would've."

Master the art of hybrid selling with Sandler's 6 proven strategies. Learn how to control the meeting, communicate effectively, and close deals whether in-person or virtual. Impress clients and move sales forward in any setting. https://www.mattson.sandler.com/resources/downloads/hybrid-selling-success
Sales management is challenging for all of us.
Many sales organizations underestimate the importance of the coaching role. They misunderstand the definition of coaching, coach inconsistently, or entirely omit coaching from the picture. As a result, the sales leader’s skill set is unbalanced… THIS LEADS TO STRESS, BURNOUT, AND LESS-THAN-OPTIMAL INCOME NUMBERS.
Are you a sales leader frustrated with…
-The financial and organizational expense of losing promising salespeople after you’ve invested money, time, and attention hiring and onboarding them?
- Feeling spread too thin because one or more of your team members are struggling and constantly looking to you for help?
-Spending too much of your own time and energy fixing problems for your salespeople?
Ask yourself… what should you be doing to take your sales leadership and coaching skills to the next level. Be the resource to help your people overachieve what they thought possible.
Unlock the performance code of everyone on your team and maximize their performance.

🔍 Struggling with prospecting? You're not alone. Fear of rejection often holds sales teams back from reaching their full potential. But fear not! Our latest white paper reveals the 6 modern prospecting mistakes and how to avoid them. From personalized outreach to mastering the digital landscape, unlock the secrets to successful prospecting. Download your copy now! https://www.mattson.sandler.com/resources/whitepapers/6-modern-prospecting-mistakes

Ready to step forward into growth? 🌟 Don't let fear hold you back! Join MEI Labs and unlock your potential. Learn how to achieve your goals, conquer prospecting challenges, and embrace a no-pressure approach to sales success. Your growth journey starts here: https://www.mattson.sandler.com/mei-labs

🔥 No guts, no gain! 🔥 Break free from selling roadblocks with MEI Labs' anti-wimp program. Say goodbye to cold-calling fears and hello to assertive sales techniques. It's time to level up your game and maximize your profits. Are you ready for the challenge? https://www.mattson.sandler.com/mei-labs

🎤 Ready to transform your perspective on talent development and management? Discover the power of Keynotes & Professional Facilitation with Glenn Mattson. As an engaging speaker, Glenn helps participants overcome roadblocks to success by focusing on the "Why" behind their goals. Experience interactive sessions filled with humor and insight. Elevate your team's performance today! https://www.mattson.sandler.com/speaker

🎙️ Explore the power of emotional risk-taking in our latest podcast episode! Join us as we delve into the outcomes of emotional risk-taking and uncover the transformative effects it can have on your life and career. Don't miss out on valuable insights that could redefine your approach to risk and success. Tune in now! 💪 Listen here: https://www.mattson.sandler.com/glenns-podcasts/building-blocks-of-success-s1e12-outcomes-of-emotional-risk-taking
![How to Succeed With the Four Elements of Sales Success [PODCAST]](https://img5.findglocal.com/179/031/736644261790313.jpg)
🎧 Dive into the world of sales success with our latest podcast episode! 🚀
Join Mike Montague and Lisa Ellis as they explore the positive aspects of selling and share practical tips for achieving success. Discover the four elements crucial for sales triumph: prospecting, creating ideal client lists, clarity and confidence in the sales process, and mastering negotiation techniques. Tune in now to equip yourself with invaluable insights and position yourself for sales success! 🌟 Listen here: https://www.mattson.sandler.com/blog/four-elements-sales-success
How to Succeed With the Four Elements of Sales Success [PODCAST] This is an advanced Sandler podcast lesson about the positive aspects of selling and practical tips for success.

Ready to unleash your courage and conquer your fears? 💪 Watch our latest video on how to overcome courage! Discover the transformative power of belief and how it fuels your courage and risk-taking. Let's turn your tipping point into a launching pad for success. Watch now and embrace the journey of growth! https://youtu.be/IsMDFT5FIPs
How to Overcome Courage When you have a tipping point that starts to work, you start to believe. When you start to believe, you regenerate that courage and risk taking.

In the realm of sales, conversations aren't just exchanges; they're pathways to uncovering truth. At Sandler, we hold this principle close: Sales is a conversation between adults to uncover the truth. Yet, amidst the digital revolution, we find ourselves stumbling in the virtual landscape.
According to Gartner, the majority of sales leaders believe face-to-face interactions trump remote platforms. And nearly half of salespeople feel overwhelmed by technology, correlating with underperformance against budget.
So, where do we find the solution? It begins with simplification. We must resist the allure of every new tool and instead master the essentials. Tech for tech's sake won't elevate our virtual meetings; it's about strategic utilization.
Here's where an underused gem shines: virtual whiteboarding. Picture this: seamlessly sketching ideas and processes during virtual meetings, engaging participants just as you would in person. Visuals captivate, and integrating this magic into our digital discussions bridges the gap.
The key? Familiarize yourself with whiteboard interfaces, then dive in. Requesting to illustrate concepts sparks engagement, far surpassing traditional screen-sharing methods. It's dynamic, it's interactive, and it's the catalyst for authentic peer-to-peer conversations.
Embrace the power of virtual whiteboarding. It's not just about livening up meetings; it's about forging connections and revealing truths. Let's make every conversation count. https://www.mattson.sandler.com/blog/sandler-hot-take-jody-williamson
Sandler Hot Take: The ONE Easy-to-Fill Skill Gap Keeping Virtual Meetings From Turning Into Revenue This month, Sandler's hot take is from Jody Williamson, who discusses a skill gap that may keep salespeople from turning their virtual meetings into revenue.

In the ever-evolving landscape of learning and development, embracing innovation is not just an option – it's a necessity. At Sandler, we recognize the transformative potential of recent advancements in artificial intelligence (AI) and large language models. These technologies aren't just reshaping how we learn; they're redefining the very essence of professional growth and organizational success.
By understanding and leveraging AI-driven tools, such as personalized learning paths and real-time feedback mechanisms, businesses can cultivate a culture of continuous improvement and agility. With personalized microlearning content and dynamic feedback loops, employees can acquire knowledge and skills tailored to their individual needs and preferences, leading to increased engagement and productivity.
Moreover, as we navigate through a rapidly changing business landscape, the importance of upskilling and reskilling initiatives cannot be overstated. AI-powered assessments can identify skill gaps and recommend relevant training modules, ensuring that organizations remain adaptable and competitive.
However, as we embrace these technological advancements, ethical considerations must remain at the forefront. Bias and privacy concerns in AI algorithms demand careful attention and responsible management.
At Sandler, we are committed to guiding our clients through this era of transformation with a blend of cutting-edge technology and human-centric approaches. Together, let's harness the power of AI to shape a future where learning knows no bounds and success knows no limits. https://www.mattson.sandler.com/blog/ai-changing-landscape-learning-development
AI and The Changing Landscape of Learning and Development The landscape of learning and development is transforming, fueled by recent advances in artificial intelligence and large language models.

Ready to ace your sales calls? 🚀 Join us for an insightful video on mastering the art of living in the present and owning YOUR zone. Say goodbye to sales call mishaps and hello to confidence and clarity. Watch now and elevate your sales game! https://youtu.be/_0FEwF8QqQE
Live in The Present Have you ever had a sales call go wrong? Learn how to live in the present and be in YOUR zone.

Unlock the power of strategic social networking! 🚀 Dive into our latest white paper and discover how to connect with the right people online. Learn valuable insights on auditing your network, creating a plan of action, and establishing yourself as an expert in your field. Maximize your online presence and connect more effectively with prospects and partners. Download now! https://www.mattson.sandler.com/resources/downloads/creating-strategic-social-network
Everyone has blind spots when it comes to their business. It’s how you handle them that determines if you come out on top.
As leaders, we struggle with obstacles that prevent our company from moving to the top tier. Are you taking the time to evaluate what stands between you, your company, and its organizational excellence? Sit down and ask yourself these questions and uncover your business blind spots…
1. Are you frustrated that you are the one doing everything in your business and aren’t getting anywhere?
2. Are you concerned that you don't have an exit strategy to leave your business if you so desire?
3. Are you upset that no one speaks the way from leadership to sales, to operations?
Do any of these questions relate to you? It’s time to take action and apply the correct methods and tactics to ensure you’re taking control of your business. Don’t let these blind spots haunt you…

As we embark on a new year, I'm eager to hear about your goals for 2024! 🚀 In the dynamic world of sales, setting clear objectives is the compass that guides our journey to success.
For me, 2024 is all about elevating our sales game. I'm committed to expanding our client base by forging strong, authentic relationships. It's not just about closing deals; it's about creating lasting partnerships that stand the test of time.
Embracing emerging technologies and staying ahead of industry trends is another key focus. By incorporating cutting-edge tools and methodologies, we can navigate the ever-evolving landscape with finesse, delivering unparalleled value to our clients.
Continuous learning is at the core of my goals. Whether it's honing my negotiation skills, mastering the art of persuasive communication, or staying updated on market dynamics, I'm dedicated to personal and professional growth.
Let's make 2024 a year of remarkable achievements! Share your goals below and let's inspire each other.
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About us
Mattson Enterprise Inc. in Long Island and New York City, NY conducts public and private workshops, corporate programs and one-on-one strategic sessions for corporate executives, business owners, and individuals who find themselves in the sales/management role at a financial advising firm.
We teach honest, no-nonsense sales techniques that get results while preserving the sales professional's self-respect. Prospects are treated as they want to be treated: as intelligent, thinking individuals; BUT, the prospect NEVER controls anyone who masters our Selling System.
If you recognize that improving your sales skills and comfort level can help your results, a 5-minute call would be a worthwhile investment.
Email: [email protected] or Call: 631-726-3537 or visit: www.mattson.sandler.com
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