Dr. Dan Wolfe

Dr. Dan Wolfe

Dr. Dan Wolfe is an independent eye doctor who specializes in the examination, diagnosis, treatment and management of diseases and disorders of the eye.

Performing high-quality eye exams to patients of all ages Discerning Eye was named one of the Finest Optical Retailers in America by Invision Magazine. Each year this honor is only given to 10 opticals nationwide. We are proud to bring home this award to Iowa City.

- Iowa City Eye Doctor
- Iowa City Optometrist
- Eye Exams in Iowa City
- Iowa City Eyecare
- Eye glasses & contact lenses

Operating as usual

Dr. Dan Wolfe updated their information in their About section. 12/07/2021

Dr. Dan Wolfe updated their information in their About section.

Dr. Dan Wolfe updated their information in their About section.


Lindberg Trunk Show this Friday & Saturday at Discerning Eye

Timeline Photos 11/08/2021

Timeline Photos

Schedule your appoinment with Dr. Wolfe.
For your convenience, later appoinments available on Thursdays.
Your flax spending will cover copays and exams.

Instagram Photos 10/04/2021

Instagram Photos


Happy birthday, Joni!

We celebrated a very special birthday today! HBD, Joni. You DEserve the very best!


Happy birthday, Discerning Eye!

Happy Birthday to US!

Discerning Eye is 15 years old today. To celebrate, we're giving away presents to the beloved friends and customers who have gotten us this far.

Everyone gets a gift, ranging from free lenses, free frames, extra DE Rewards points and much more!

Visit today to help us celebrate and also view the @Anneetvalentin trunk show... still going strong!


Discerning Eye Optical

Surprise! Our @Anneetvalentine trunk show is starting today, one day earlier than originally planned.

Please follow the link below to schedule an appointment to view this collection. If you're unable to commit to an appointment, we will make our best effort to work you in at your convenience.



Photos from Dr. Dan Wolfe's post


Discerning Eye Optical

We're all about listening to the CDC. Did you know they have firm recommendations for a yearly eye exam, stating ...

"Early treatment is critically important to prevent some common eye diseases from causing permanent vision loss or blindness:"

Dr. Wolfe and Dr. Mathews will not only write you a prescription for our fabulous eyewear, but they will also screen for early detection of cataracts, diabetic retinopathy, Glaucoma, and Age-related macular degeneration 👀

Follow the link in our bio to schedule you next eye exam!

#discerningeye #luxuryeyewear #iowacity #downtowniowacity #glasses #independenteyewear #smallbusiness #shopsmall #optician #opticianowned #boutiqueeyewear #eyexam #optometry #optometrist #doctors #schedule #drwolfe #drmathews #newgrad #newdoctor #schedule #linkinbio



Today is the first day of our phase 1 re-opening! 🤸🏻

We are open by *appointment only* for routine eye exams, eye health care, glasses adjustments, frame and lens selection, contact lens order, and consultations.

Masks are appreciate while you spend time in the store. This is for your protection and that of our employee and other patrons.

We're also taking additional steps to keep you safe
-we provide hand sanitizer and a mask if you don't have one
-every frame is dis infected after a customer has touched or tried it on
-all surfaces in the store are continuously being wiped down and sanitized
-we are limiting the number of patrons in the store to no more than *three* at a time
-we request that you don't bring extra people with you to your appointment


A photo from 10 years ago 🙂


Discerning Eye Optical

We’re working hard to fill all contact lens and eyewear orders and hoping to see you all again soon!

Need to replenish your contact lens supply? We’re taking orders and promptly mailing all orders.

#stayhome #iowacity #smallbusiness #inthistogether #discerningeye


We are so grateful to all of you for your continued support and hope to see you all soon!

We are so grateful to all of you for your continued support and hope to see you all soon! ⁠


Thanks for the kind words =)

Have you met Dr. Wolfe? He gives the best eye exam in town and we’re not just saying that. When asked why he loves optometry, Dr. Wolfe told us...


“So much of the world we live in is visually demanding. Driving, digital devices, even how we learn in school. Optometry is at the forefront of how we visually perceive it all. Whether it be helping decrease the headaches of a grad student, or the smile on a child's face when they can clearly see their parent for the first time, is what makes optometry worth it to me.

I vividly remember putting glasses on for the first time in class and realizing the person across from me had curly hair. It sparked that passion for optometry. I knew right then that I wanted to help others experience that same eye-opening experience. “ @ Discerning Eye Optical


Appointments still available through the end of the year

Holiday checklist 🎄 🤶

Grocery shopping ✅
Gifts for family ✅
Use flex $$ before December 31 🌟
👓 visit DE

#discerningeye #flexspending #newglasses #iowacity #iowa #handmadeeyewear #luxuryeyewear



Time to schedule your next eye exam? Dr. Wolfe is accepting new patients. Walk-ins welcome! Schedule online here --->



Discerning Eye Optical

We are so excited for our own Dr. Dan Wolfe to be a sponsor for the Let Me Run Eastern Iowa Corridor 2019 Fall Fest 5K!
It’s great organization for young men so be sure to check them out.
#letmeruneasterniowacorridor #letmerun #letmerun5k #discerningeye #seewelllookgreat #supportlocal


Discerning Eye Optical

We’re open!
Special hours: Sunday 12-4 pm
Monday 10 am - 3 pm
There’s still time to use that flex money😀
#newglasses #newsunglasses #contactlenses #flexdollars #flexspending #discerningeye #seewelllookgreat #shoplocal


What an honor! We strive to provide the best care to our patients

Guess who’s featured in the new @invision.mag ?
We are! 😍 We are so honored to be part of America’s Finest. Clean living pays off.
#invisionmagazine #americasfinest #opticalstore #juneissue #iowa #iowabrag #discerningeye #seewelllookgreat #focus_iowacity #wear_focus @ Discerning Eye Optical



Champagne, door prizes, and @andywolfofficial 🕶 .

Get your party hats on because DE intends to go all out this year 🎉


Searching for a friendly individual with serious sales skills to join our team. Bring a love of fashion and a desire to help people look their best. Great work environment, benefits and salary. Optical or retail management experience a plus. AA or Bachelor's degree preferred. Must be available most Saturdays.


Searching for a friendly individual with serious sales skills to join our team. Bring a love of fashion and a desire to help people look their best. Great work environment, benefits and salary. Optical or retail management experience a plus. AA or Bachelor's degree preferred. Must be available most Saturdays.



Check out my "Book Now" button for available exam times!

sandiegouniontribune.com 01/18/2017

Managing screen time


Digital screens are unavoidable. Let's talk about solutions!

sandiegouniontribune.com The televisions arrived first, decades ago. Then came computers, video-game boxes, smartphones and tablets, along with hundreds of cable channels, the Internet, apps, movie-streaming sites and the magnetic pull of social media.

wsj.com 01/16/2017

What Smartphones Do to Children’s Eyes


wsj.com Symptoms of dry-eye disease were more common when children spent more time on smartphones and less time outdoors, a study found.

keranews.org 01/14/2017

Macular Degeneration: Eating Right Can Slow An Age-Related Eye Disease


keranews.org Eating healthier and smarter is good for us overall. But there’s evidence it helps those with an age-related eye disease.

techtimes.com 01/13/2017

Retina Tissue From Stem Cells Tested On Mice, Now Offers Hope After Vision Loss


techtimes.com New stem cell research using retina tissue offers hope for people who suffer from vision loss. Mice models gained the ability to see light after the procedure.


Discerning Eye Optical

T G 👁 F // #happyfriday #readyfortheweekend #iowacity

davidephraimod.com 01/10/2017

All About Eye Charts

Blog by David Ephraim, OD. Great read explaining the basic eye chart used during an exam.


davidephraimod.com When you visit the eye doctor for a checkup, you may be asked to read an eye chart. The chart measures your visual acuity, or sharpness of vision. If you don’t wear glasses or contacts, your eye doctor will use the results to find out whether you need them. If you already wear corrective lenses, the...


We still have exams available this week!

Flex spending benefits cover the cost of co pays and exams, make sure to call or go online to schedule before the end of 2016.


Discerning Eye Optical


12 News

Great information!

If you wear contacts regularly, there's a really good chance you have slept in them a few times. But what really happens to your eyes when you forget to take out your lenses?


Discerning Eye is celebrating their 11th birthday tomorrow! Every guest through the door gets a gift. Free frames, DE Rewards points, and a $350 credit for one lucky guest! #HappyBirthdayDiscerningEye #11LooksGoodonYou

These little baggies have been stuffed with prizes for every guest that comes through our door tomorrow. Free frames, DE rewards points, and a $350 credit for one lucky winner! #foodfunprizes #discerningeye #happybirthdaytous

2020onsite.com 10/28/2016

4 Reasons Vision Screenings Aren't Enough

"...the Colorado Optometric Association states that 70-80% of visual problems are missed in screenings"

A vision screening does NOT replace the need for an annual eye exam. Remember, your eyes are a vital key to your overall health.

2020onsite.com Many think that vision screenings are an accurate indicator of their eye health - but that's false. Screenings cannot replace comprehensive exams - here's why.


Discerning Eye Optical is hosting a Götti Switzerland trunk show this weekend. Don't miss 15% off all Gotti frames + DOUBLE POINTS store wide.

See the entire Götti Switzerland collection and save 15%. Saturday only!


comprehensive eye exams, glasses, contact lenses (including astigmatism & multifocal), glaucoma detection, cataract evaluations, macular degeneration management



218 E Washington St.
Iowa City, IA

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 4pm
Other Optometrists in Iowa City (show all)
Jensen Eyecare Center Jensen Eyecare Center
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Welcome to Jensen Eyecare Center! We’re proud to offer comprehensive eye care services and eyewear for the whole family.

Krueger Eyecare- Iowa City Krueger Eyecare- Iowa City
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Our goal for the practice is to provide quality and affordable eye care for the entire family

Eye Associates Eye Associates
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Primary Care Optometrists serving the Iowa City area since 1937

Discerning Eye Optical Discerning Eye Optical
218 E Washington St
Iowa City, 52240

A family-owned business specializing in high quality eyewear for men & women. Find us online @ http://DiscerningEyeOptical.com

Wolfe Eye Clinic Wolfe Eye Clinic
2225 Mormon Trek Blvd, Suite 100
Iowa City, 52246

Wolfe Eye Clinic in Iowa City provides complete medical and surgical eye care for patients in eastern Iowa. SERVICES AT THIS LOCATION: Cataract Evaluation & Surgery Corneal Disease Glaucoma LASIK Pediatric Ophthalmology Retina Disease & Surgery

Alberhasky Eye Clinic Alberhasky Eye Clinic
2346 Mormon Trek Blvd
Iowa City, 52246

Our goal is to provide a positive experience with the best service and optometric care available.

McDonald Optical McDonald Optical
1638 Sycamore St.
Iowa City, 52240

Since 1956 McDonald Optical has provided superior customer service to Iowa City, Coralville and all Eastern Iowa residents including University of Iowa students, faculty and staff.