Meld Marketing

Meld Marketing

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Thank you Meld Marketing for helping us celebrate Kevin's career and impact! Beautifully done!
Proud to provide the web experience for Elevate and partner with OPN Architects and Meld Marketing.

Visit the site and take a virtual tour of Elevate!
Congratulations to Oasis Street Food & Oasis Falafel Restaurant on their distinctive new branding created by Meld Marketing. Great partnerships build great businesses.
Our annual Martini Shake Off is our biggest fundraiser of the year. We weren’t able to have the in-person event this year, but we were still able to make an impact in the community thanks to the following Shake Off sponsors who upheld their donation:

Andrea Hicks - Urban Acres Real Estate
Anne and Pete Nessa
Carolyn Gardner
Diane and Ken Williamson
Geoff Fruin/United Way
Hills Bank
Jackie Sangster
Meld Marketing
MidWestOne Bank
Network for Good
Penny and John Balmer
RSM US LLP
Tom and Lindsey Gorzelanny

Thank you for your support!❤️
Jeff Sears is the VP for Strategic Marketing at Meld Marketing in Coralville, Iowa. Jeff joined Meld in 2019 after nearly 15 years working with Fortune 500 companies in the healthcare (pharmaceutical, biotechnology, diagnostic, medical device) industry. He has supported healthcare professional education and engagement tactics throughout the research/development, launch, growth, and patent expiration phases of products.

Join Jeff at EntreFEST June 4-5: www.EntreFEST.com/buy-tickets
Way to go, Meld Marketing!! 💚💚
Congratulations to our friends at Meld Marketing! 🧡💚

Meld Marketing is an award-winning, boutique agency that partners with businesses and nonprofits to envision, elevate, and execute their brand identities, websites, digital marketing, content, design, packaging, photography, and video.

Meld Marketing, located in Coralville, Iowa, has more than 20 years of experience in marketing, communications, and brand development. The Meld team has a strong track record of “melding” with companies and organizations to help them define who they are and then translate that vision into strategic marketing content and design that resonates with their audiences. Clients can sign on for as little

Operating as usual

Meld Marketing updated their information in their About section. 12/29/2021

Meld Marketing updated their information in their About section.

Meld Marketing updated their information in their About section.

Timeline Photos 12/22/2021

’Tis the season to give back! One way Meld is doing that this year: by donating our surplus office chairs to CommUnity Crisis Services and Food Bank. These Meld-green chairs will add a pop of color to CommUnity’s offices—plus, they match CommUnity’s brand colors! Just one small way for us to say thank you to CommUnity for all they do. 💚

’Tis the season to give back! One way Meld is doing that this year: by donating our surplus office chairs to CommUnity Crisis Services and Food Bank. These Meld-green chairs will add a pop of color to CommUnity’s offices—plus, they match CommUnity’s brand colors! Just one small way for us to say thank you to CommUnity for all they do. 💚

Timeline Photos 12/17/2021

If you’ve been following the nationally-ranked hit podcast, Bonaparte, you may have heard a familiar voice in Episode 8: Meld’s Founder and CEO, Melinda Pradarelli! Melinda addresses the essential question: can marketing catch a cold case killer? Just as DNA has been a game-changer in helping to solve cold cases, marketing is proving to be a secret ingredient in solving Laura Van Wyhe’s 25-year-old death.

From naming the Champion for Laura campaign to designing the logo, creating the website, spearheading the social strategy for the Champion for Laura Van Wyhe page, and capturing the nation’s attention with public relations, Meld has been at Anne Champion’s side helping to put a spotlight back on this case.

If you’re interested in the case, please consider pledging to help increase the reward to $20,000: https://bit.ly/3q5K8xQ

Listen to Bonaparte Episode 8 to hear how marketing has played a role in this case so far:
Champion for Laura website: https://bit.ly/325jJIm
Spotify: https://spoti.fi/3sabu8K
Apple Podcasts: https://apple.co/3q5gkS6
Google Podcasts: https://bit.ly/3q5gkBA

Pictured: Vespucci Head of Podcasts Thomas Curry interviewing Melinda virtually for the podcast.

If you’ve been following the nationally-ranked hit podcast, Bonaparte, you may have heard a familiar voice in Episode 8: Meld’s Founder and CEO, Melinda Pradarelli! Melinda addresses the essential question: can marketing catch a cold case killer? Just as DNA has been a game-changer in helping to solve cold cases, marketing is proving to be a secret ingredient in solving Laura Van Wyhe’s 25-year-old death.

From naming the Champion for Laura campaign to designing the logo, creating the website, spearheading the social strategy for the Champion for Laura Van Wyhe page, and capturing the nation’s attention with public relations, Meld has been at Anne Champion’s side helping to put a spotlight back on this case.

If you’re interested in the case, please consider pledging to help increase the reward to $20,000: https://bit.ly/3q5K8xQ

Listen to Bonaparte Episode 8 to hear how marketing has played a role in this case so far:
Champion for Laura website: https://bit.ly/325jJIm
Spotify: https://spoti.fi/3sabu8K
Apple Podcasts: https://apple.co/3q5gkS6
Google Podcasts: https://bit.ly/3q5gkBA

Pictured: Vespucci Head of Podcasts Thomas Curry interviewing Melinda virtually for the podcast.

The Meldverse’s Take on the Topic of the Metaverse - Meld Marketing 12/09/2021

The Meldverse’s Take on the Topic of the Metaverse - Meld Marketing

Why did Facebook change their name to Meta? What is the “metaverse” that Mark Zuckerberg and so many others are talking about, and what does it mean for marketing?

We’ve done the research so you don’t have to! Part 1 of our Meta blog series will help you understand the metaverse and its future in marketing: https://bit.ly/3ExecbT

The Meldverse’s Take on the Topic of the Metaverse - Meld Marketing Your guide to understanding the Metaverse in light of Facebook’s name change, and how it will (or won’t) affect marketers everywhere.

Photos from Meld Marketing's post 12/06/2021

One of the most rewarding parts of writing “Delight: A Founder’s Legacy” about Neumann Monson Architects Co-Founder Kevin Monson was experiencing Kevin's reaction when he received the book. 👇

“When I received the AIA Iowa Medal of Honor, it was the greatest honor I had ever received and the best thing that I could have imagined might be awarded to me. Now, there is something even more meaningful and special to me. That changed when our own, Denise Schmitz, and Meld’s Melinda Pradarelli teamed up to create ‘Delight: A Founder’s Legacy’ and gave me the greatest tribute I have ever received. It tells a story in such a warm and wonderful way. It is amazing! I am DELIGHTED.” - Kevin Monson

Thank you for your kind words, Kevin—it was an honor to tell your story! 💚

Photos from Meld Marketing's post 11/27/2021

As a small business ourselves, we know how important it is to support other small, locally-owned businesses on #SmallBusinessSaturday. Here’s some of the Melder’s favorite places in the area to shop small! 🛍💚

Timeline Photos 11/25/2021

Thankful that we get to do what we love to help Iowa businesses big and small advance their marketing. From the Melders to you and yours, Happy Thanksgiving! 🦃💚

Thankful that we get to do what we love to help Iowa businesses big and small advance their marketing. From the Melders to you and yours, Happy Thanksgiving! 🦃💚

Photos from Meld Marketing's post 11/17/2021

What does it take to tell someone else’s story in a book? For us to create “Delight: A Founder’s Legacy,” it took more than a dozen interviews, a photoshoot, and countless hours of writing, design, and sifting through images and information. The result: 120 pages encapsulating the life and legacy of Kevin Monson, co-founder of Neumann Monson Architects.

This book was orchestrated by Kevin’s staff in honor of his retirement. We spent months working with Kevin’s friends, family, and business partners, as well as Kevin himself, to bring this project to life and tell his story—and the story of how the Neumann Monson firm came to be. We love the way it turned out. A remarkable gift for a remarkable man!

Timeline Photos 11/16/2021

Bonaparte is currently one of the top 20 podcasts in the nation on Apple Podcasts! Congratulations to writer and narrator Jason Stavers, producers Imperative Entertainment and Vespucci Group, and Anne Champion on this accomplishment and their superb storytelling. Listen now if you haven't already: https://apple.co/3laK0My

Meld is honored to be the marketing lead for the Champion for Laura Van Wyhe campaign, helping to bring visibility to the reward to solve Laura's cold case.

Bonaparte is currently one of the top 20 podcasts in the nation on Apple Podcasts! Congratulations to writer and narrator Jason Stavers, producers Imperative Entertainment and Vespucci Group, and Anne Champion on this accomplishment and their superb storytelling. Listen now if you haven't already: https://apple.co/3laK0My

Meld is honored to be the marketing lead for the Champion for Laura Van Wyhe campaign, helping to bring visibility to the reward to solve Laura's cold case.

Timeline Photos 11/02/2021

If you like crime stories, we have a podcast recommendation for you, based on a true story in Iowa. It’s a 25-year-old cold case about Iowa City native Laura Van Wyhe, one that Meld is involved in bringing visibility to locally and nationally.

Laura’s story is part of a new 10-part podcast series called “Bonaparte." The podcast is narrated by the talented Jason Stavers and brought to you by Imperative Entertainment and the Vespucci Group. It focuses on the grassroots Champion for Laura Van Wyhe campaign led by New York attorney Anne Champion to find justice for her childhood friend’s murder.

Listen to the first episodes now on Apple Podcasts, Spotify, and other podcast platforms. The podcast encourages people to visit the website and pages developed by Meld. Keep an ear out for a mention of Meld in an upcoming episode(s)!

Apple Podcasts: https://apple.co/3laK0My
Spotify: https://spoti.fi/3mBrHRr

If you like crime stories, we have a podcast recommendation for you, based on a true story in Iowa. It’s a 25-year-old cold case about Iowa City native Laura Van Wyhe, one that Meld is involved in bringing visibility to locally and nationally.

Laura’s story is part of a new 10-part podcast series called “Bonaparte." The podcast is narrated by the talented Jason Stavers and brought to you by Imperative Entertainment and the Vespucci Group. It focuses on the grassroots Champion for Laura Van Wyhe campaign led by New York attorney Anne Champion to find justice for her childhood friend’s murder.

Listen to the first episodes now on Apple Podcasts, Spotify, and other podcast platforms. The podcast encourages people to visit the website and pages developed by Meld. Keep an ear out for a mention of Meld in an upcoming episode(s)!

Apple Podcasts: https://apple.co/3laK0My
Spotify: https://spoti.fi/3mBrHRr

Timeline Photos 10/30/2021

Happy 4-year Meldiversary to our wonderful VP for Client Relations, Michelle “CV” Johnson! 💚 Outside of work, she loves to travel with her husband. She’s been to 27 states, 16 countries, and 5 continents.🧳✈️🗺 While it’s hard to pick a favorite travel memory, the Rolling Stones concert in Rio is near the top of her list! 🤘🎸🎵

Happy 4-year Meldiversary to our wonderful VP for Client Relations, Michelle “CV” Johnson! 💚 Outside of work, she loves to travel with her husband. She’s been to 27 states, 16 countries, and 5 continents.🧳✈️🗺 While it’s hard to pick a favorite travel memory, the Rolling Stones concert in Rio is near the top of her list! 🤘🎸🎵

Photos from Meld Marketing's post 10/26/2021

A heartfelt congratulations to Kevin Monson, co-founder of Neumann Monson Architects, on his retirement after a successful career that shaped the Iowa City area as we know it (and beyond!). We’re honored that Neumann Monson chose Meld to tell Kevin’s story and capture his life’s work in a book, “Delight: A Founder’s Legacy.” More to come on this touching project soon.

Congratulations Kevin—wishing you the happiest of retirements!

Timeline Photos 10/16/2021

Spotlighting our Founder and CEO Melinda today in honor of National Boss’s Day! We’re proud to be a woman-owned agency under her leadership. 👏💚#NationalBossDay

Spotlighting our Founder and CEO Melinda today in honor of National Boss’s Day! We’re proud to be a woman-owned agency under her leadership. 👏💚#NationalBossDay

Timeline Photos 10/11/2021

Happy 4-Year Meldiversary to our ‘Jill of all trades,’ Gina! 🥳 While her main focus is paid ad strategy and digital platform strategy, she also serves as a project manager and as part of our new business and proposal development team—in other words, she’s pretty great! 💚

Happy 4-Year Meldiversary to our ‘Jill of all trades,’ Gina! 🥳 While her main focus is paid ad strategy and digital platform strategy, she also serves as a project manager and as part of our new business and proposal development team—in other words, she’s pretty great! 💚

10/08/2021

A huge thank you to The Daphne Patton Team, Realtors with Urban Acres Real Estate for the kind words about Meld. It's been an honor to partner with Urban Acres from the beginning and to be a part of it all as Urban grew and jumped to the top of the market. Here's to exciting things ahead!🧡💚

I’ve gotta give credit where credit is due. Last week, @weareurbanacres celebrated our 6th anniversary in the only way we know how; with a fabulous party to thank our clients, teammates, partners and this wonderfully supportive community who believed in us from the moment we announced the birth of Urban Acres Real Estate. The decision to hire Meld Marketing 6 years ago was hands down the best decision our new company could have ever made. This women-owned, local business gave us the tools we needed to succeed in launching a new brand in a heavily-saturated industry and they’ve been integral in our successes moving forward. Thank you, @meld.marketing, for being our guides throughout the life of our business and, more importantly, thank you for partying with us!!
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#womeninbusiness #partywithUA #branding #locallyownedandoperated #trusttheexperts #realtor #homesweethome #weareurbanacres #iowacityrealestate #soldwithdaphne

Timeline Photos 10/01/2021

Back in 2015, our CEO, Melinda, worked with Urban Acres to build their brand from scratch. Yesterday, our team got to help them celebrate their 6th anniversary! Happy anniversary Urban Acres Real Estate—it’s been an honor to partner with you these last 6 years. Cheers to you! 🧡

Back in 2015, our CEO, Melinda, worked with Urban Acres to build their brand from scratch. Yesterday, our team got to help them celebrate their 6th anniversary! Happy anniversary Urban Acres Real Estate—it’s been an honor to partner with you these last 6 years. Cheers to you! 🧡

Timeline Photos 09/30/2021

Happy Meldiversary to our photography-loving, workout-crushing, Lexus-driving Senior Graphic Designer, Nate Collins! We’re so grateful to have had your talent on our team for the last two years. Here’s to all the fun projects ahead! 🥳

📸: Michael Grobin Photography

Happy Meldiversary to our photography-loving, workout-crushing, Lexus-driving Senior Graphic Designer, Nate Collins! We’re so grateful to have had your talent on our team for the last two years. Here’s to all the fun projects ahead! 🥳

📸: Michael Grobin Photography

Photos from Meld Marketing's post 09/28/2021

Thank you to the Entrepreneurial Development Center for hosting a great golfing event at Riverside Casino & Golf Resort's® Blue Top Ridge Golf Course.⛳ We love the EDC’s mission of stimulating Iowa’s economic growth. Special thanks to Julie Zielinski and Curt Nelson!

Photos from Meld Marketing's post 09/22/2021

Two Cyclones back on their home turf!❤️💛 Melinda and Gina took a trip to Ames for a recent project with Iowa State University Extension and Outreach in partnership with our friends at ADV Market Research and Consulting. Melinda is a graduate of the Iowa State University Greenlee School of Journalism and Communication, and Gina is a graduate of the Iowa State University Ivy College of Business!

Timeline Photos 09/15/2021

Remote work keeps us on our toes! Any guesses as to what’s happening in this screenshot of our morning meeting?🤣

Remote work keeps us on our toes! Any guesses as to what’s happening in this screenshot of our morning meeting?🤣

Timeline Photos 09/03/2021

The coolest group of marketers around. 😎 We were just named one of the Coolest Places to Work in the Corridor for the third year in a row. 🎉 We’re grateful to work on such cool projects with so many cool clients!

The coolest group of marketers around. 😎 We were just named one of the Coolest Places to Work in the Corridor for the third year in a row. 🎉 We’re grateful to work on such cool projects with so many cool clients!

09/01/2021

Introducing Elevate!

New brand alert! More than a year in the making, our team, working with our client and partners, released the new Elevate condo brand into the world today.

It’s a great illustration of what we mean when we say Meld is full-service: from the logo and brand identity to social media, drone video, photography, as well as website content, public relations, and project management and oversight. Congratulations to our friends at Elevate on this amazing new project. Thanks for asking Meld to be part of your journey!

Stay tuned for more about the project and our partners!
Creative Mellen OPN Architects

Timeline Photos 08/19/2021

Thanks to Mary Trump for supporting our client, Anne Champion, in her search for justice in the cold case murder of her childhood friend Laura Van Wyhe. As an attorney, Anne defended Mary against her family’s effort to stop publication of her best-selling book, Too Much and Never Enough.

The goal of the Champion for Laura Van Wyhe campaign is to raise awareness and collect information to help solve the case. The effort is backed by a $10,000 reward to the first person who provides new information that leads to an arrest and conviction of the person(s) responsible.

If you have Twitter, please retweet to spread the word. https://bit.ly/3md6e1i

Thanks to Mary Trump for supporting our client, Anne Champion, in her search for justice in the cold case murder of her childhood friend Laura Van Wyhe. As an attorney, Anne defended Mary against her family’s effort to stop publication of her best-selling book, Too Much and Never Enough.

The goal of the Champion for Laura Van Wyhe campaign is to raise awareness and collect information to help solve the case. The effort is backed by a $10,000 reward to the first person who provides new information that leads to an arrest and conviction of the person(s) responsible.

If you have Twitter, please retweet to spread the word. https://bit.ly/3md6e1i

ICAD, UI partner on website to support Black-owned businesses 08/13/2021

ICAD, UI partner on website to support Black-owned businesses

August is Black Business Month! The University of Iowa partnered with the Iowa City Area Development Group to launch a new website called Grow Black-Owned, which is dedicated to showcasing Black-owned businesses in the Corridor and sharing the owners’ stories.

Click the photo below to read the full article, or click this link to check out the Grow Black-Owned website: https://bit.ly/3xLKRX5

ICAD, UI partner on website to support Black-owned businesses A new online resource aimed at growing and promoting Black-owned businesses in the Iowa City area launched this month. The site, called a Story Map,

Our Story

Meld Marketing is a full-service marketing agency in Coralville, Iowa that specializes in brand and digital strategy to help our clients meet their short- and long-term goals. Our creative, passionate, and results-oriented team has a track record for helping companies and organizations better define who they are so they can build an authentic brand expression, increase visibility, generate revenue and sales, and transform the way they connect with audiences.

We have nearly 20 years of experience in marketing, communications, and brand development. Our company has worked with a wide range of industries, including healthcare, real estate, start-ups, technology, non-profits, food packaging, department stores, financial services, and colleges and universities around the nation and the world.

Clients have included Fortune 500 companies and Ivy League universities as well as small- to medium-sized businesses.

In addition to specializing in brand strategy and marketing, CEO Melinda Pradarelli has authored two books about entrepreneurial businesses and contributed to The New York Times book, Circuits.

Videos (show all)

Introducing Elevate!
Meld Marketing: Our Clients & Our Work
Happy Thanksgiving from the Meld Team
Michelle Meldiversary
Gina's 3-Year Meldiversary!
Congratulations Urban Acres Real Estate!
Urban Acres 2020 Coolest Places to Work
Meld Marketing - 2020 Coolest Places to Work
Advantage's New Site and Brand Refresh!
Happy St. Patrick's Day from Meld!
Leap Day 2020
Marketing Group Therapy - Facebook Live

Products

Brand strategy and development
Brand framework and architecture
Brand and product launches
Brand identity systems
Digital platform strategies and ex*****ons
Digital content and design
Digital campaign strategy, ex*****on, optimization and reporting
Targeted digital advertising - Google search and display ads
Digital audience building and targeting
Ad Spend Management
Logo design
Marketing strategies and ex*****ons
Marketing surveys and analysis
Media releases and distribution
Motion graphics
Multi-platform content generation
Naming and tagline development
Packaging design
Photography
Postcards, brochures and a full suite of print content and design COLLATERAL
Signage and displays
Social Media
Social Media Strategy and Content Theme Creation
Social Media Content Calendar
Organic Social Media Content Posting
Paid Social Media Advertising - Facebook, Instagram, LinkedIn, Twitter, etc.
Trade show booth support and design
Video
Website content, design, and development
Website hosting and maintenance

Address


308 E. Burlington St. #411
Iowa City, IA
52240

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
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