Ascended Electronics

Our Story

Dallas has loved electronics since he turned 8 and received a Nintendo 64 as his 8 birthday gift. As his interest in video games grew, he learned how to modify the components of laptops and desktops to enhance his gaming experience. His passion for electronics expanded during his teen years to include car audio and home theater systems. He learned how to customize them to optimize their performance, and he deepened his technical know-how and customer service skills by working for more than six years in retail electronics.

Dallas later enrolled in the Tippie College of Business at the University of Iowa, where he began repairing and customizing laptops and desktops on a part-time basis while pursuing his studies. It went so well that he decided to take the plunge as a full-time entrepreneur. He incorporated his business as Ascended Electronics, focusing on customers seeking a higher-end, customized alternative to the computers, home theater systems and smart home systems sold at big-box stores. Ascended recorded a 500% increase in clientele during its first year while earning stellar customer reviews on Google and Facebook. To handle Ascended’s rapid growth, Dallas hired four part-time technicians as well as a marketing intern.

Dallas aims to build a unique system for every customer, optimizing the system’s performance to suit the customer’s needs and budget. His goal is not to provide the cheapest system but to provide the best one at a fair price. To achieve this goal, Dallas and his team are committed to going the extra mile to understand exactly what people want -- and to ensure customers always are thrilled with Ascended’s products and services.