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In person attendance is still the standard for promotional metrics, in our opinion. Television and streaming audiences can sway greatly depending on programing times and conflicts, but live crowds are always the true indicator of series health and viability.

Long Beach confirms attendance record The 50th anniversary Acura Grand Prix of Long Beach is complete, the final figures are in, and the three-day celebration was indeed the largest on record since Champ Car and IndyCar merged in 2008.…

The racing broadcast landscape is forever changing. Network and cable are still the standard for major events, but streaming viewership can longer be considered uncompetitive.

IMSA’s YouTube Channel Exceeds 2 Million Live Views During 63rd Rolex 24 | IMSA Overall YouTube Momentum, Growth Surges as 63rd Rolex 24 Nears Conclusion

The FOX broadcast partnership with Indycar has been highly anticipated since it's announcement. Now, the results are in.

FOX Delivers IndyCar A Big Ratings Boost For 2025 Opener The first race in the FOX Sports relationship with IndyCar delivered the best rating for a non-Indianapolis 500 IndyCar race on any network since 2011.

The 500 Festival Parade is the best example of civic support for a racing event in the world. The entire metro community can come out and see their favorite drivers and teams in a free, fun, and public display. Tomorrow we live the Greatest Spectacle in Racing!

The Indianapolis 8 Hour is complete, marking the last major event at the speedway for this year. A beautiful day of great racing. We'll be back in 2025!

Hollywood celebrities can often be found at major motor racing events, but not always behind the wheel. Professional driving shouldn't be taken lightly, but for anyone willing and capable, there will always be opportunities available.

Actor Keanu Reeves set to compete at Indianapolis Motor Speedway Reeves will drive the No. 92 Eagles Canyon Racing Toyota GR86 during the GR Cup Series races on Saturday and Sunday.

The first official endurance round of the IMSA WeatherTech Championship at Indianapolis is complete. Rain can sometimes dampen the spirits of the crowd, but in sports car racing, it only adds to the excitement. A wet and dry mix over the six hour event made for some intense on track action.

Autograph events are a great way for drivers and sponsors to connect with the public, especially when hosted at a promotionally friendly venue. Here Team Penske drivers Josef Newgarden, Scott McLaughlin, and Will Power sign items for fans at Penske Chevrolet in Indianapolis

Jerry Seinfeld's upcoming Netflix movie about Pop-Tarts to be featured in California's IndyCar race Jerry Seinfeld's upcoming Netflix comedy, "Unfrosted," is being promoted during this weekend's IndyCar race at Long Beach. The film will be released on May 3.

Purdue University will connect with thousands of visitors in Indianapolis for Taylor Swift’s record-breaking “Eras Tour” by hosting the “In Our STEM Era” Makerspace - a bold, immersive experience designed to make STEM exciting, tangible and relevant for young audiences. Additionally, veteran racer Katherine Legge and ELF Cosmetics have joined this effort with an interactive display promoting their auto racing brand.

The revamped Georgetown Road online is now active!

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We had a great time at Berlin Raceway with Brad Hayes Racing United States Speed Association and the 500 Sprint Car Tour . Berlin Raceway is a first rate facility, and the crowds were fantastic. Regional racing at it's finest.