Marked Media

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There are well-known players in the space like Moz, SEMrush, and even Spyfu, but every digital marketer has their preference in SEO analysis platforms. What's your go-to tool of choice?

137 Experts Reveal Best Keyword Research Tool for SEO in 2020 137 search marketing experts reveal their top 3 tools for SEO keyword research. Surprisingly, the most voted tool is NOT the Google keyword planner!

"Some have speculated that the recent backlash against the social network over its failure to address concerns around hate speech is behind this new update."

This is an interesting backdoor for Facebook, which owns Instagram. What are your thoughts? Do you believe that this is a new "work-around" strategy to offset the decline in FB platform advertising revenue - or - simply a good business decision to allow for more control and flexibility to brands and marketers?

Instagram Will Enable New Advertisers to Create Ads Without Linking to a page Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager.

“Marketers need to make sure their agencies are on a disclosed programmatic model, that they are operating all the key verification tools."

Many agencies would rather not disclose their CPM markups, which significantly reduces the efficacy of your display campaign budget. Low bid caps and remnant inventory buys are some of the tactics that help grow agency margins while limiting clients' campaign impact.

Marked Media is open and transparent in our programmatic practices, disclosing our CPM markup in writing. Would your agency be willing to reveal their margins and tactics if you asked?





There is a big hole in the value chain: Brands lose 50% of the money they invest in programmatic ads

‘There is a big hole in the value chain’: Brands lose 50% of the money they invest in programmatic ads A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.

"A key takeaway from the research is that consumers have appreciated COVID-19-related marketing messages but now appear ready to move on. A survey of 7,000 consumers across seven countries in April found that 41% are now ready to hear from brands about topics unrelated to the pandemic, according to press materials from Mitto."

That still leaves 59% that responded favorably or indifferent to continued coronavirus marketing messages. What about you?
Are you ready to move on to other topics or do you appreciate more COVID content?

Consumers tire of COVID-19-related ads, survey finds Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.

“This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls,” Canfield writes. “It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.”
The potential consequences could be great to those companies who have been manipulating and "black-hatting" PPC for years. Do you think the initial inconvenience of verification will inhibit some from continuing to advertise on Google?

Google is extending identity verification requirements to all advertisers – TechCrunch In a blog post today, Google’s Director of Product Management, Ads Integrity. John Canfield, announced that the company will be extending its identity verification policy for all advertisers. Introduced in 2018, the feature required political advertisers to go through a verify their identity, whic...

"Kantar is reporting that web browsing has increased by 70% and online usage is increasing at the same or even faster rate than traditional media. This presents a massive opportunity. Audiences are sitting at home consuming and sharing content to feel connected, entertained, and updated."

Are you taking advantage of this unparalleled opportunity to serve your brand's unique value proposition to your target (and highly-engaged) prospects and customers?

When all your audience is on social media, don’t stop your marketing budget The current situation is a test for any marketer and brand manager. It’s a test for all of us as humans. This virus is affecting every part of our lives. Our families, friends, livelihoods and communities.

Running out of ideas on what to tweet to your followers? Check out these 23 excellent ideas to come up with engaging tweets and improve your Twitter strategy. https://buff.ly/2KLcN9s

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SEO is a moving target. Don’t get left behind!

Google released a broad core search algorithm on March 12 - Search Engine Land A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.