Direct Digital Holdings

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country. Their courage and sacrifice are the foundation of the freedoms we experience every day.

This Memorial Day, we reflect with deep gratitude and respect, holding space for remembrance and honoring the legacy of those who made the ultimate sacrifice. May we all take a moment to recognize their service and the enduring impact they have on our nation.

Mid-market teams managing complex programmatic investments are looking for a faster path from insight to action. In Advertising Week’s AW360 Q&A, Orange142 Sr. Director of Business Development Barbara Burnett discusses how too many disconnected steps slow decision-making and how Ignition+ brings buying, optimization, and measurement closer together to support clearer, more confident performance management.

📖 Read or listen to the full Q&A: https://hubs.ly/Q04dDgs-0
🔗 Learn more about Ignition+: https://hubs.ly/Q04dD8M10

Ignition+ is built around a simple idea: a more streamlined buying experience for brands and independent agencies.

At DDH, we’re excited to see this vision from our Orange142 team move from build to launch.

Brands and large independent agencies have been asking for greater unification, less complexity, and investment tied directly to outcomes.

Our role is to back strong teams building platforms that simplify a system that’s grown too layered and Ignition+ is an example of that focus.

Read more in the release: https://hubs.ly/Q045yd440

What a productive week at 4A's / American Association of Advertising Agencies Decisions in Washington, DC. Thank you to Ashwini Karandikar, Justin Thomas-Copeland and the 4As team for thoughtful programming and meaningful opportunities to connect with agency and industry partners.

Our Marketing Manager Fatou Bah joined leaders across the industry to discuss how AI, data, and influence are shaping how agencies and brands reach the right audiences at the right moments.

At DDH, we provide a full service technology marketing platform—including advanced ad tech, data driven optimization, and performance solutions—supporting agencies and brands in driving measurable ROI through Orange142 and Colossus Media SSP.



📸 Boston Consulting Group Attention Arc OMD Worldwide Meta

Today, we recognize Presidents’ Day—a moment to honor the leaders who have shaped our nation and to reflect on the role of leadership and public service in strengthening our democracy. Their contributions remind us of the responsibility and impact that thoughtful, principled leadership can have on communities, businesses, and the future we build together.

Our Chief Growth Officer Maria Vilchez Lowrey outlines where streaming, ad tech, and AI are headed in The Measure’s latest industry outlook.

“The ad market has been tough because the macroeconomic environment remains unpredictable. Next year may surprise on overall spend, but that spend will likely consolidate around social, CTV, and search — where performance is clearest.”

Her perspective reflects our focus at DDH: a full service technology marketing platform built to strengthen ROI through advanced ad tech, data driven optimization, and measurable performance across the digital ecosystem via Orange142 and Colossus Media SSP.

Read Jon Lafayette’s “After an Uncertain 2025, Bold Predictions for 2026”:
https://hubs.ly/Q03ZtdNk0

Our Chief Growth Officer Maria Vilchez Lowrey and VP of Marketing Calvin Scharffs share their forward-looking perspective in TV Technology Magazine’s new feature by Phil Kurz: “Ad Tech and CTV Experts Forecast 2026’s Biggest Trends.”

Calvin flags a major shift as AI reshapes how consumers navigate the open web—pushing more spend into CTV and commerce media. Maria points to 2026 as a year where ad dollars concentrate where performance is most clear: social, CTV, and search.

Their insights reflect DDH’s mission: delivering a full service technology marketing platform built to empower brands and agencies with advanced ad tech, data-driven optimization, and performance solutions through the strength of Orange142 and Colossus Media SSP. Our focus is helping clients drive measurable ROI across the digital advertising ecosystem.

Read the full article: https://hubs.ly/Q03Ztfcn0

Ready to step into 2026 with confidence? 🆙

The AI revolution isn’t slowing down—and it’s changing how we work, plan, and connect. At DDH, we cut through the hype to help brands understand what generative AI is, what it isn’t, and why it deserves a place in your strategy.

From smarter campaigns to streamlined workflows, AI can help you navigate the unknown and deliver results that matter. Our AI Hub is packed with resources—like Demystifying AI, best practices for prompting, and insights on the role of data in AI quality—so you can start the year ahead informed and ready.

📥 Explore the DDH AI Hub: https://hubs.ly/Q03Ym6mZ0

Yesterday at the 4A's / American Association of Advertising Agencies Partner Summit in NYC, we joined industry leaders to explore future-proofing agencies through people, platforms, and partnerships—and the conversation centered on AI’s role in reshaping agency models.

From pricing strategies and workflow integration to leveraging AI for performance-driven outcomes, the “The Power of Partnership in 2025” panel emphasized that success in 2026 will require more than technology—it’s about using data and creativity to guide clients through uncertainty and deliver measurable results.

At DDH, we combine cutting-edge sell-side and buy-side solutions to help brands, agencies, and publishers thrive. Through our companies, Orange142 and Colossus Media SSP, we’re building digital end-to-end advertising solutions that are human-centered, performance-driven, and built for everyone.

Explore our AI Hub for resources to future-proof your strategy: https://hubs.ly/Q03XRGLt0
Visit Orange142’s Emerging Channels Hub to discover what’s next in digital advertising: https://hubs.ly/Q03XRS6f0



📸 Barbara Burnett, Fatou Bah, Ashwini Karandikar, OMD Worldwide, Ben Hovaness, Havas Media Group, Ram Padmanabhan, Attention Arc, Swap Patel, Philip Stelter

Our marketing manager, Fatou Bah, will be representing us at the 4A's / American Association of Advertising Agencies Partner Summit on December 10. This gathering brings together influential agency leaders—including OMD Worldwide’s Ben Hovaness, Havas Media’s Ram Padmanabhan, Attention Arc’s Swap Patel, and Horizon Media’s Domenic Venuto—and is the perfect way to close out 2025 and kick off 2026 with momentum.

At DDH, we combine cutting-edge sell-side and buy-side advertising solutions to deliver data-driven media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Through Colossus Media SSP and Orange142, we’re building digital advertising solutions that are human-centered, performance-driven, and built for everyone. We look forward to connecting with our partners at the 4As, hearing opening remarks from CEO Justin Thomas-Copeland, and continuing to strengthen collaboration across the industry.