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The magic of CaliberMind is watching bits of information from a myriad of places fall into place. We
As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, it’s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of your data so your insights are clearer. Sure, we do attribution, engagement scoring, funnel analytics
06/08/2026
ICYMI at the Gartner Symposium: Ewan McIntyre shared the competing priorities for CMOs, and what top performing teams are doing differently.
Going up:
⬆️ Growth expectations for marketing
⬆️ AI investment
⬆️ Digital paid media investment
⬆️ Headcount investment
Expectations for marketing teams are rising with the assumption that AI will expand marketing's impact... But on the flip side, budgets are not following suit, to the surprise of few marketers. 😉
Something that might surprise you: The AI-enabled marketing era hasn't ushered in the layoff-apocalypse you might have heard it would. On the contrary, the most in-demand skills may be changing, but labor investment is still going up as a proportion of marketing budgets.
Another area of increased investment was digital media—as marketing teams are investing more heavily into the channels most compatible with AI optimization.
And lastly, to manage their 'messy' resources, model AI strategists are focusing on analytics and insights to avoid last click bias in their data
The more you know 💫
06/05/2026
Is this you? That's ok. 🤗
Join us live 6/17 at 1 PM ET to learn how MCPs (Model Context Protocol) fit into your broader marketing analytics strategy.
In MCP Servers 101: Moving Your Marketing Analytics to LLMs, 4 experts across marketing, data science, and engineering will cover:
↳ What an MCP server is and how it works
↳ How MCP acts as the bridge between your data warehouse and tools like Claude or ChatGPT
↳ What real-time, AI-powered reporting requires under the hood
↳The do's and don'ts of moving your marketing analytics to LLMs
𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐭𝐨 𝐉𝐨𝐢𝐧 ➡️: https://hubs.ly/Q04jrRvl0
Marketing often feels like a delicate balance of creativity vs. data where decisions are based on instinct and reporting is used as a shield. 🛡️
Nadia and Joe Domaleski sat down to discuss different models for measuring marketing performance, and how to measure marketing in ways that actually drive decisions (not just play defense!).
Check out Building a Unified Marketing Model: MMM + MTA | Why the Two are Better Together on demand: https://hubs.ly/Q04jryYZ0
06/03/2026
"Claude, can you pull my QBR data? I have a board meeting in 5 min."
But really, there's things that LLMs are great at... and things they're not.
If you try to rely on an LLM end-to-end for marketing analytics, you might have a bad time. 😅
As Nadia Davis, MBA put it, “Solve for unifying your data. Then find a BI/visualization interface to display it. Claude can do #2 but not #1.”
Check out her full take on Claude for marketing analytics ➡️: https://hubs.ly/Q04jpmVV0
06/02/2026
Most get stuck on the data piece of attribution.
But what surprised readers of the State of Marketing Attribution research we produced with Scott Brinker and Frans Riemersma was that top performing teams spent far less time debating models or obsessing over getting 100% complete data and more time aligning their teams and taking action.
📚Want the full report? Download it here: https://hubs.ly/Q04jrFcY0
Talk about the business impact! 🔊
Marketing operations is often undervalued, but it doesn't have to be.
It starts with how you communicate about what you're doing. Don't frame mission-critical projects as "a clean up" or simple "hygiene", communicate the ultimate value to the business of each project.
In 𝐅𝐢𝐱𝐢𝐧𝐠 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐚𝐭 𝐎𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫'𝐬 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟗𝟎 𝐃𝐚𝐲𝐬 𝐨𝐧 𝐚 𝐍𝐞𝐰 𝐉𝐨𝐛, Ali Rastiello digs into the challenges of marketing ops, detailing where to begin in a new role and how to communicate the value of marketing ops projects (so they actually get budget!).
Watch the full session on demand ➡️ https://hubs.ly/Q04jqlxT0
05/29/2026
"Can someone please just explain to me what an MCP is, and help me figure out if I need them and what to use them for?" 😖
We get it... Let's dive into it!
Join us for Hitchhiker's Guide to Marketing Analytics on 6/17 as 4 experts across marketing, data science, and engineering are sit down to discuss MCPs and how they fit into marketing analytics.
In this session with Nadia, Joe, Misha, and Nolan, you'll learn:
🏗️ What a clean data pipeline actually looks like vs. a quick-and-dirty workaround
🤖 what an MCP server is and how it works
🔗 How MCP acts as the bridge between your data warehouse and tools like Claude or ChatGPT
⚡ What real-time, AI-powered reporting requires under the hood
✅ The do's and don'ts of moving your marketing analytics to LLMs
🚀 A clear path from "cool demo" to production-ready reporting
𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐭𝐨 𝐉𝐨𝐢𝐧 ➡️: https://hubs.ly/Q04jpYn30
We don't talk often enough about the paradox at play in marketing measurement. 📊
Everyone wants accuracy... but they also want simplicity. And these ideals are generally in opposition - the simpler a mode it is, the less accurately it explains reality.
The most important thing is to balance your marketing measurement against the unique needs and resources of your organization, and to set expectations accordingly.
Nadia Davis sat down to explain what most marketers are struggling with on marketing measurement.
See the full write up and stay tuned for more installations of the Marketing Data Modeling Paradox: https://hubs.ly/Q04jc6lD0
For many marketers, this is a season of change. New roles, promotions, and newfound accountability to make an impact...
You're eager to get started, but there's no shortage of hurdles. So where do you begin?
In 𝐅𝐢𝐱𝐢𝐧𝐠 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐚𝐭 𝐎𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫'𝐬 𝐒𝐮𝐫𝐯𝐢𝐯𝐚𝐥 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟗𝟎 𝐃𝐚𝐲𝐬 𝐨𝐧 𝐚 𝐍𝐞𝐰 𝐉𝐨𝐛, Ali Rastiello digs into the challenges of marketing ops, detailing where to begin in a new role and how to communicate the value of marketing ops projects (so they actually get budget!).
Watch the full session on demand ➡️ https://hubs.ly/Q04hS-k_0
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