Southlake Optometry Group

Southlake Optometry Group

Our passion is eye care. Through compassionate eye care and the very best optical products available, we believe we can help you achieve your very best vision.

We are private practice optometry at its best. Our friendly staff works with each individual patient to address their concerns and health needs. Our full-service optical has some of the newest looks as well as classic favorites and, in some cases, can cut your lenses the same day. We would be honored to have you as a patient!

Operating as usual


Summer is almost here, and that means longer days with more sunlight! 😎

Learn more on the blog:


Our staff is looking fabulous in their Lindberg glasses! Come check them out in our newly remodeled showroom.


Meet Kendall Carter, a technician here at Southlake Optometry Group. Kendall graduated from Cornerstone Christian in 2021 and is currently studying radiology at Jeff State. When she is not working with us she is spending time outdoors and with her Boxer named Rocky. She goes to Southside Baptist where she works with kids in the nursery and in Sunday School. When asked what she likes most about working here, she replied, "I like the work environment. Everyone is very nice." Join us in welcoming Kendall to the Southlake Optometry Group family.


Remember, safety glasses work!


Jalin is modeling some Etnia frames from Barcelona. This line is unique, fun, and colorful. Come see them in our beautiful remodeled showroom.


Happy St. Patrick’s Day from your friends at Southlake Optometry Group!


Eye protection is cheap. Eyes are priceless.


Meet Suzi Russell

Meet Suzi Russell, an Optician at Southlake Optometry Group. In today's video, Suzi tells us about a new line that we are carrying, how we can get your new glasses made in a flash, and more!


It may be cold and overcast today but spring is coming and you’re gonna want to wear shades. Check this pair out from our exclusive Lindberg line.


Do you have symptoms such as neck pain or stiffness, headaches, or blurred vision? You could have computer vision syndrome, also referred to as digital eye strain which is caused by prolonged exposure to computers, tablets, and cell phones. Learn more at

If you think you might be suffering from computer vision syndrome, we can help. Call our office at (205) 968-1160 to make an appointment.


Check out our new office!

Same location. New name. Larger space. Tune in as Dr. Tracey Mercer updates you on our remodeled office.


Show your eyes some love. We have appointments available this week. Call us at 205-968-1160.


If you haven't had an eye exam in the last year, early detection may save your vision. #AMDAwareness


It’s hip to be square with these cool and classy geometric frames from Paradigm from Kenmark Eyewear. Come check them out in our newly remodeled office


Happy Valentine's Day! Show your eyes some love! Schedule your comprehensive eye exam today.


Did you know that February is AMD Awareness Month? Stay tuned as we share facts about AMD throughout the month. #AMDAWARENESS



We are proud to offer optomap imaging as part of a comprehensive eye exam in our office. Watch as Dr. Mercer explains the benefits of this technology and how it helps to better manage and diagnose patients.

Give us a call at (205) 968-1160 to schedule your comprehensive eye exam today! #Optos


Our eyebrows and eyelashes aren’t just there for decoration. They’re not even just there for helping us make different facial expressions or to make our eyes stand out. They’re actually the first line of defense our eyes have against airborne contaminants and other hazards. Learn more:


Did you know that babies have to learn how to see? It might seem strange, since using our eyes is something we do automatically all day, but babies need to develop a number of visual skills in order to effectively use their eyes and process what they’re seeing, just like they have to learn how to walk and talk. Parents can be a big help to this process, particularly by choosing age-appropriate toys. Learn more:


For people age fifty and older, age-related macular degeneration (AMD) is a leading cause of permanent vision loss. AMD is the gradual loss of central vision as the part of the retina with the highest concentration of photoreceptor cells (the macula, which is responsible for our detailed central vision) deteriorates. After it has progressed to a certain point, AMD can make close-up tasks like writing and reading difficult or impossible. Driving would also become a thing of the past. Learn more:


Just because we work with human eyesight, it doesn’t mean we can’t appreciate some of the unique eyes in nature. Depending on how they hunt (or avoid being hunted), where they live, and even how big they are, animals have a wide array of vision adaptations that human eyes don’t have. Let’s take a look at just a few of them:


Up to one in every six adults struggles with a sight-threatening eye condition and many more than that experience a degree of vision loss as they age. Many of the major causes of blindness and low vision are connected to age, including macular degeneration, diabetic retinopathy, glaucoma, and cataracts, but there’s a lot we can do to minimize our risk of developing these conditions and keep our eyes healthy. Learn more:


Healthy vision is one of the many things diabetes can harm if it isn’t carefully controlled.
This is true for both type 1, type 2, and even gestational diabetes (which works like type 2 while it lasts). With diabetes, the risk of developing a number of eye diseases goes up, including cataracts, diabetic macular edema (DME), diabetic retinopathy, and glaucoma. If you combine these diseases under the umbrella term “diabetic eye disease,” that makes diabetes a worldwide leading cause of blindness. Learn more:


“Be a bush if you can’t be a tree. If you can’t be a highway, just be a trail. If you can’t be a sun, be a star. For it isn’t by size that you win or fail. Be the best of whatever you are.” - Martin Luther King, Jr


Need a lifting buddy?

Do you have low-lying lids? We are pleased to offer Upneeq, a once-daily drop that provides an eye-opening lift!


As much as 80% of all learning is visual, and it’s estimated that more than half of childhood learning difficulties come from undiagnosed vision problems. What can parents do to ensure their kids don’t have to struggle with the social and educational disadvantages of an undiagnosed vision problem? Learn more:


Since as early as 60 A.D., people have been using vision-correcting tools to help them see.
Around that time, the Roman philosopher Seneca used a glass globe of water to magnify text, while Emperor Nero needed a magnifying emerald to see gladiator fights. Thanks to millennia of innovations since then, we don’t need to rely on water bowls or jewels, and it’s fascinating to see how we got here! Learn more:


Frequent headaches could be a symptom of an uncorrected vision problem.
That’s right, if you experience a lot of headaches, it would be worth your time to schedule an eye exam. Not every headache is tied to a vision problem, and not all untreated vision problems result in headaches, but the connection between the two is significant. Learn more:


Happy New Year!


Healthy, functioning eyesight is incredibly important to a child’s education and development. That’s because as much as 80% of all learning is visual, and experts estimate that more than half of childhood learning difficulties are the result of undiagnosed vision problems. So what can parents do to make sure their child doesn’t experience the setbacks that come with an undiagnosed vision problem? Learn more:


Meet Suzi Russell. Suzi has been an optician for over 30 years. She loves working with us in a dedicated customer service environment. She enjoys helping patients make decisions to flatter their faces. Suzi also edges lenses in the office to make the process of getting glasses much easier in many cases.


Merry Christmas from your friends at Southlake Optometry Group.


Don't forget to use your health savings and flex spending account money before it is too late! Prescription eyeglasses, sunglasses, and contact lenses are a great way to use any funds left in your accounts. We would be happy to assist you in making your appointment. Give us a call at (205) 968-1160.


Meet Heather Collins, one of the opticians here at Southlake Optometry Group. Heather has worked as an optician for over 10 years. She loves colorful, fun frames and helping patients find the right frame for them.

Videos (show all)

Meet Suzi Russell
Check out our new office!
Sports Awareness
Dr. Mercer Optos
Sherri Jo Booker Spotlight
Sports Awareness
Virtual Fitting Room
Happy Independence Day!
Dr. Mercer Optos
Dr. Tracey Mercer Referral Drawing



2000 Southlake Park, Ste 100
Hoover, AL

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 12pm

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Schedule your exam at or call 1-800-TWO-PAIR. We carry a wide selection of eyeglasses, contact lenses and sunglasses at great prices!