Merle Norman & Spa in Hoover

Merle Norman & Spa in Hoover


Do you still do the intro to makeup for young teens

Come "Discover Your Beauty" at Merle Norman! Come in for your facial or makeover today! Our store features Merle Norman Cosmetics and Skin Care

Other products and services:
Japonesque products - eyelash curler, tweezers, and lash kit
Assorted jewelry - necklaces, earrings, clothes

Owned and operated by Deborah Scott and Stacy Cole

Operating as usual

Timeline photos 04/26/2022

All that glitters IS gold! At least when it comes to our 24K Gold Firming Foundation Primer. Yes, suspended real 24-karat gold flakes help reenergize skin, restore your radiance and make you feel like royalty. Visit Merle Norman Birmingham at 1717 Montgomery Hwy
to treat yourself to this gilded serum, great for all skin types.


Our Spa Specials for Mother's Day.
You can purchase Gift Certificates in store or online!

Go to-
Click on Gift Cards, Mothers Day and Choose your Design.
Click the Special you like or an amount and pay online!
Call us at 205-987-8244

Timeline photos 04/22/2022

Happy ! Looking for a CLEAN, weightless, hydrating moisturizer to use every day? Choose Aqua Bliss! It is 97% natural and plant-based with time-released hydration and superior barrier protection that will leave your skin feeling comfortable, smooth and soft. We wouldn’t call it Aqua Bliss if it wasn’t sheer bliss! Visit Merle Norman Birmingham and feel why it’s a fan favorite!

🌱 A natural blend of Jojoba, Soy, Olive Oil and Vitamin E provides superior barrier protection to prevent moisture loss.
🌱 Lavender & Ginkgo Biloba are rich in antioxidants and help calm even visibly red skin.
🌱 Free from Colorants, Drying Alcohols, Dyes, Fragrance, Formaldehyde, Gluten, Parabens, Phthalates

Timeline photos 04/21/2022

Get the look we call “Plush Hugs” that’s soft and shimmering for spring and gives your face radiance and warmth. We’ve got your checklist ready for you right here! Drop by Merle Norman Birmingham for your own personalized instructional makeover.


Need gift ideas for the special ladies in your life? From mentors to mothers to motherly figures to BFFs, we’ve got a spectrum of products to fit every preference and personality. Or come on down to the Merle Norman Birmingham, and let our Beauty Consultants guide you through the perfect gifts.

Timeline photos 04/19/2022

Yesterday was all about the AM, while today is all about the PM! Our Limited-Edition Nighttime All-Stars Set is age-defying and energizing, so wrinkles fade and rough skin smoothes. Grab this amazing gift set sooner than later, before they’re all gone💫

💝 PM Gift Set includes:
Energizing Concentrate, Retinol Night Complex, Anti-Aging Complex Eye Cream, Nighttime Recovery Creme and Anti-Aging Complex Body Lotion. Available while supplies last.

Timeline photos 04/18/2022

Our Limited-Edition Daytime All-Stars Set will start your day with a smile! Get six best-selling skin care and color essentials in one gift set and discover new morning favorites. Hurry, only available while supplies last⏰

🎁 AM Gift Set includes:
Fine Line Minimizer, Wrinkle Smoother, Skintelligent Eye Moisturizer (Retail Size), 24K Gold Firming Foundation Primer, Wicked Lash Mascara Black, and Plush Lipstick Flutter (Retail Size). Available while supplies last.


Get this knockout “OOH April” look that perks up your skin, makes your eyes pop and layers your lips in perfect pinks. Watch the video and stop by Merle Norman Birmingham so one of our Beauty Consultants can customize your look.

Timeline photos 04/13/2022

Have you tried our Limited-Edition Plush Liquid Shadows? Tell us the shade(s) you love. There are 5 matte to luminous colors—all crease-resistant and irresistibly fun. Call (205)987-8244 to reserve your first or favorites before they’re gone ⏰


Our Spring Color Revival continues! Check out a bouquet of pastels and contours you’ll crave all season long. This “Spring Lace” makeup look features a sneak peek of some exciting new formulas. Can you find them? Watch the video for steps to , and call (205)987-8244 to see if the products you’re loving are in stock.

Timeline photos 04/11/2022

Have you found your favorites for springtime eyes and lips? Our Color Revival gives light and airy layered looks and bursts of colors that bloom. Make your way down to Merle Norman Birmingham to get your hands on these items–some of which are limited edition!

Products featured:
Plush Lipstick in Mischief and Sonic
Plush Liquid Shadow in Lace and OOH
Plush Lipliner in Sugar Pie, Sweet Melon and Teddy Bear


The brand-new Plush Lipliner is sure to make you smile! These 12 shades range from peachy pink to pinky mauve to rosewood & burgundy. Each of these creamy, smudge-proof and waterproof lipliners comes with a liner and lip brush all in one for easy application. Visit us at Merle Norman Birmingham to discover your new favorite lip look.

Timeline photos 04/07/2022

Get the look that’s soft on the lips, shimmery on the eyes and smooth on the skin. It’s lush and plush and gorgeous for spring! To learn more, visit Merle Norman Birmingham.

Products on model:
Lip Conditioner SPF 15
Lasting Foundation SPF 12 in Ecru
Natural Brow Powder in Light Brown
Brow Sculpting Pencil in Ash Brown
Soft-Focus Finishing Powder in Medium to Deep Knockout Nudes
Wicked Lash Mascara
Pro Pen Eyeliner in Sharp Brown
Plush Liquid Shadow in Hugs
Lasting Cheekcolor in Sugar Melon
Plush Lipliner in Teddy Bear
Plush Lipstick in Quirky and Mischief

Timeline photos 04/06/2022

The Limited-Edition Plush Liquid Shadow won’t be around much longer. Don’t miss out on 5 fresh, fun looks that are sure to impress. Give us a call at (205)987-8244 for an update on what we have in stock!

Timeline photos 04/05/2022

Did you know you can wear Plush Lipliner alone or under another lip color? Our Plush Lipliners expertly contour, define and enhance your lips giving you smudge-proof, highly pigmented, stay-all-day color. Come into our Studio at 1717 Montgomery Hwy for lip tips and tricks.

Featured here is our Plush Lipliner in Sugar Pie.

Timeline photos 04/04/2022

Get ready for Spring Break! Our Studios are filled with SPF essentials to help you practice safe sun 🌞without ruining the fun. Pop in to Merle Norman Birmingham in Birmingham for tips.

Timeline photos 03/31/2022

It’s National Prom Day! Celebrate this milestone day of friendship and cherished memories with fashion, fun and makeup that help you look radiant. Stop by the Merle Norman Birmingham to get beauty tips and find new favorites.

Recreate this look with the products below:
Aqua Balance Makeup
Ultra Powder Foundation
Brow Sculpting Pencil in Ash Brown
Brow Gel in Clear
Plush Liquid Shadow in Lace & Ooh
Soft Touch Eye Pencil in Blackout & Purple Gem
Wicked Lash Mascara
Cheek Crayon in Rose Petal
Plush Lipstick in Brazen


📸 Catch a behind-the-scenes glimpse of our Spring Color Collection photoshoot, and see how inspiration goes from model to . To check out the new collection and more, visit us at 1717 Montgomery Hwy.

Timeline photos 03/29/2022

When it comes to lashes, we all can agree bigger is better! Our wide selection of mascaras delivers on volume and curl. Whether you want extra length, a waterproof formula or an oversized brush, we have what you need for maximum impact. For mascara application tips, visit us at 1717 Montgomery Hwy.

In image:
💖 Xtra Length Mascara
💖 Lash Lift Waterproof Mascara
💖 Wicked Lash Mascara
💖 Supreme Lash Mascara

Timeline photos 03/28/2022

@mnsavannah is showing off our new Plush Lipliner in Valentine 😍 Which one of our Plush Lipliners are you hooked on? Let us know in the comments below! Come into Merle Norman Birmingham to try all 12 shades!

Other products used are:
Perfecting Makeup Broad Spectrum SPF 25 in Ivory
Dual Action Concealer in Light
Powder Brow Pencil in Brown
Plush Liquid Shadow in Hugs
Eye Shadow in Cocoa
Pro Pen Eyeliner in Sharp Black
Lasting Cheekcolor in Sugar Melon
Merle’s Pearls
Wicked Lash Mascara


Watch us create this stunning prom look. Feeling inspired? Book an appointment now at Merle Norman Birmingham for makeup tips and more!


We can’t get enough of this “Cool March” makeup look. The Plush Liquid Shadow in Cool over our lilac Lace shade topped off with a Navy kitten eye is a MUST WEAR for Spring. Watch the video for more details and stop by Merle Norman Birmingham to get them all!

Timeline photos 03/21/2022

Attn: – Let’s play matchmaker! Customize your lip color by adding different Plush Lipliners to your fave Plush Lipstick! Our NEW lipliners blend like butter so you can make a pink look pinker, a red look burgundy, a peach look coral, and so on!

Stop by Merle Norman Birmingham, and let our Beauty Consultants provide pro tips that accentuate your lips!

Featured here: Plush Lipliner in Bon Bon and Plush Lipstick in Perky.

Timeline photos 03/18/2022

Your springtime smile starts here! Introducing our all-new Plush Lipliner for 8 hours of waterproof wear, so no smudging from coffee to cocktails. Part of our Spring Color Collection, these creamy lipliners come in 12 versatile shades that range from subtle to sumptuous. Tap to Shop these and more. Call (205)987-8244 to see what’s in stock.

Timeline photos 03/17/2022

☘️Get the look of luck☘️ For St. Patrick's Day we’re featuring a glam glow that’s sure to complement green and says, “KISS ME, I’M IR…resistible!” To learn more, visit Merle Norman Birmingham.

Here are the step by steps to get this look:
Apply Energizing Concentrate all over face.
Apply Aqua Balance Makeup ML30 using Face #1 Brush.
Apply a light layer of Ultra Powder Foundation Ultra Cream using Face #3 Brush to set.
Apply Lasting Cheekcolor Razzle Dazzle with Face #5 Brush to the highpoints of each cheek, blending towards temples and above each ear.
Apply Shadow Stick Fortune to inner corner of eye and blend into crease using Eyes #2 Brush.
Using Eyes #1 Brush, apply Knockout Nudes Beauty Mark to outer corner of lid and blend inward.
Use Eyes #3 Brush to blend Knockout Nudes 2 Soft Plum into Beauty Mark.
Apply Soft Touch Eye Pencil Java to upper lash line and use built-in smudger to blend.
Apply Soft Touch Eye Pencil Forest over Java and along lower waterline.
Apply Plush Liquid Shadow* Ooh to inner corners of eyes.
Apply Wicked Lash Mascara to upper lashes.
Starting at outer edges and drawing toward Cupid’s Bow, line and fill in lips with Plush Lipliner Sweet Melon—blending any harsh lines with attached lip brush.
Apply Plush Lipstick Quirky to lips, blending with lipliner brush as needed.

Videos (show all)




1717 Montgomery Hwy S
Hoover, AL

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

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