Lure Digital

Who knew filming a heritage campaign for Armor All would lead to such epic BTS? 📹

New work for Armor All filmed at the Bronco Off Rodeo course in Las Vegas 👀⚡️

We partnered with Hoosier Racing Tire to produce the second in our series of cinematic launch films for their TrackAttack lineup. Built through close collaboration and fast-moving production timelines, each video reflects an evolving visual language designed to translate performance, precision, and trust into story, helping Hoosier show up consistently across major industry moments.

Performance turned into story. Precision turned into visuals. Impact made. Introducing the latest from Lure x Hoosier: Conquer Every Lap with TrackAttack Race

Lure Digital
Executive Producer - Ky Schultz
Creative Director - Bria Little
Producer - Jamie Connors
DoP/Editor - Chris Kas
VFX - Jonathan Blanton

Hoosier Racing Tire Corp.
President & CEO - Joerg Burfien
VP of Sales - Paul Menting
Head of Marketing - Nic Moncher
Sr. Brand Design Specialist - Nick Scharber
Communications Lead - Julie Conlin
The Track Services Crew

Special thanks to Gingerman Raceway and all of our racers 💥

]

There’s a moment of anticipation before a film begins...and we’re honored to be part of it. 🎬

For the second year in a row, Lure Digital was proud to partner with Santa Barbara International Film Festival to help mark a major milestone for our community: the opening of the McHurley Film Center, a new five-screen, state-of-the-art theater in the heart of downtown Santa Barbara.

Created specifically for the cinema, this opening film plays before every screening at the 41st Annual Santa Barbara International Film Festival. It welcomes audiences and setting the tone for a new chapter of year-round storytelling, education, and cultural connection.

Huge congratulations to the entire SBIFF team, filmmakers, and community who brought this vision to life. And sincere thanks to Roger Durling and Sean Pratt for trusting us to help tell the story of this incredible new home for film.

Celebrating 2025 the only way we know how... with a recap video!

From our annual tradition of starting production with A/C Pro, to updating our nonprofit work with Hillside in Santa Barbara and rounding out the year with Mint & Lily and Hoosier Racing Tire, here's to projects that pushed our creative and strengthened our partnerships. This one’s a thank you, a highlight reel, and a little reminder of why we do what we do (plus a few bloopers).

Here's to 2026! 🎊

VHS BTS. We 🫶 you!

Client - MINT & LILY
Agency & Production Company - Lure Digital

-

Alllll of the feels for our latest campaign with MINT & LILY 🫶

-

At Lure Digital, we create high-impact automotive content that informs, inspires, and performs. From product launches to training programs and social-first campaigns, every piece is designed to connect with audiences and deliver measurable results.

Our latest highlight reel features partnerships with brands like Hoosier Racing Tire, Armor All, and A/C Pro — showcasing our full-service approach from concept through final delivery.

If you’re at The SEMA Show this week, let’s talk storytelling that drives performance.

Learn more: www.luredigital.com/auto 💥

-