American Girl

American Girl stores provide a special place that celebrates girls and the simple joys of girlhood, while creating unforgettable memories with families.

Timeline photos 10/21/2022

Pink glitter, tattered tulle, & glow-in-the-dark graphics…there’s nothing bare bones about this look! 💀

Photos from Janie and Jack's post 10/20/2022

How cute are these three? 😍 Your girl can match Luna's style here:

Timeline photos 10/20/2022

Pumpkin spice and everything nice. 🎃

Timeline photos 10/19/2022

Anyone else getting swept up in spooky season? 🧙‍♀️

Photos from American Girl's post 10/18/2022

During the holiday Día de Mu***os, many families with Mexican heritage gather to celebrate and honor loved ones who have passed. 🧡

Timeline photos 10/17/2022

Alexis and Ava styled their Truly Me dolls with new outfits and accessories to express their own personal styles. 🥰 The McClure Twins

Timeline photos 10/14/2022

It’s National Dessert Day! 🥧 Claudie’s always happy to help Daddy test out a new recipe.

Timeline photos 10/13/2022

It’s the smile on Dylan for us 🥺😍 Kahlana Barfield Brown

Photos from American Girl's post 10/11/2022

Yeehaw! Halloween is just around the corner. 🎃

The Business of Selling Toys to Your Inner Child 10/10/2022

The Business of Selling Toys to Your Inner Child

American Girl timeless to "kidults" 🥰! Read more on The Wall Street Journal and tell us in the comments if you're a kidult, too! 😉

The Business of Selling Toys to Your Inner Child From American Girl to Build-A-Bear, companies that cater to children are tailoring more products and marketing around adult consumers who want toys for themselves.

Photos from American Girl's post 10/10/2022

In honor of Indigenous Peoples' Day, we celebrate Kaya’s Nez Perce heritage and recognize Indigenous communities everywhere. 💛


Make it a dazzling holiday with our limited-edition Sapphire Splendor™ collector doll. 🦚

On every collector’s wish list: Sapphire Splendor™ 🦚

Timeline photos 10/07/2022

Make the holidays extra merry with matching PJs for the whole crew! ❄️

Timeline photos 10/06/2022

Fancy florals with a touch of French flair. 🌹 Janie and Jack

Timeline photos 10/05/2022

Get excited: It’s almost holiday sweater weather! 😍

Timeline photos 10/04/2022

Trending for fall: fashionable ‘fits for your Hogwarts™ fan. 🪄


Picture-perfect holiday style with American Girl® x Janie and Jack 🎁


Happy National Book Month! 📘
Enter to win one of five copies of our newest title, Meet Claudie, signed by New York Times best-selling author Brit Bennett. To enter, comment your favorite childhood book. Giveaway opens on 10/1/22 at 9:00 a.m. Pacific and closes on 10/3/22 at 11:59 p.m. Pacific. No purchase necessary. Void where prohibited. Open only to legal residents of the 50 US/DC + territories, age 18+.

Rules & Conditions:


Discover matching holiday looks for her and her dolls in our new Janie & Jack collection! 🌹

A delightful holiday collection that inspires forever friendships: American Girl® x Janie and Jack 🌹


Festive florals, perfect plaids, and forever friendships. Introducing American Girl® x 🌹

Timeline photos 09/29/2022

Just in time for the holidays: American Girl® x Janie and Jack—a collection that inspires forever friendships. ❤️


A wakeup call from Barker Posey™ = the best way to start the day! 🐕

Timeline photos 09/28/2022

Sleepovers—it’s all fun & games until the chihuahua wake-up call. 😴

Timeline photos 09/27/2022

Nothing better than a slumber party with your besties! Which girl is more your vibe? 🤩


Bestie night? Count us in! 🙋‍♀️💗
📸: on IG


Kendall™ and Camille™ love when Crisella™ comes by for snack time! 🍎

Timeline photos 09/26/2022

Kendall™ and Camille™ love sharing a snack with their magical new friend Crisella™!✨


Who else is adding Sapphire Splendor™ to their collection? 🦚✨

Soooo many details to swoon over with Sapphire Splendor™ 🦚✨ Tell us, is it the purse, tiara, necklace, or sandals that complete the outfit?

Timeline photos 09/23/2022

With jewel-tone hair, violet eyes, embroidered feathers, and more than 100 Swarovski crystals, Sapphire Splendor™ is a must-have holiday gift. 🦚✨

Timeline photos 09/22/2022

What's better than a sleepover with a friend? A sleepover with their furry friend too! 💛 🐾 Her Life Sparkles

Timeline photos 09/21/2022

Gabriela Vasci inspires girls to be their most confident selves through personal style. She chose to mix sweet and wild for her new Truly Me doll and we agree it’s the perfect expression of who she is. 😍

Timeline photos 09/20/2022

Arielle Charnas’ girls, Ruby and Esme, are showing off their sweet and strong sides with their new Truly Me dolls. Who else is a little bit of both? 🤩

Photos from American Girl's post 09/17/2022

Forget best dressed—these nominations left us obsessed! 🤩

Photos from American Girl's post 09/16/2022

Her dream doll is customized just for her. Create Your Own today! 💜

Timeline photos 09/15/2022

The magic is seeing how she makes this dollhouse her own—AG accessories add to the fun! ✨

Photos from American Girl's post 09/14/2022

Never-ending fun, from backyard BBQs to hot tub hangouts. 💁‍♀️

Photos from American Girl's post 09/13/2022

Our biggest dollhouse EVER! 🏠 This two-story stunner will be the WOW for her wish list!


The all-new Truly Me™ is here! 😍

With so many chic combos to mix & match, she’ll love creating looks to match her vibe. 🤩

Timeline photos 09/06/2022

Scootin’ into this beautiful Tuesday like… 🛴
📸: 5hensandacockatiel

Timeline photos 09/04/2022

Kira loves to spread the word about conservation and caring for animals—especially on National Wildlife Day! 🐨


American Girl will close the Hershey store on September 7. Visit today to shop our Hershey-exclusive offers.


Music to your ears! Enjoy $20 off $125 through 12/17 when you visit an American Girl store for last-minute gifts! Restrictions apply.





46 Outlet Square #142
Hershey, PA

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127 Outlet Square
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