Tira! Strategies

Would you pay a monthly fee to be Facebook or Instagram verified? For those of you who lost your accounts, would this service be worth it?

Meta is testing this in Australia and New Zealand before rolling out to other countries. Twitter tried a similar feature last year that didn't work out well after they verified a wave of imposter accounts.

I think as a business, you need to consider paying to be verified if you rely on social media at all in your marketing efforts, but I'd love to hear your thoughts.

Meta To Roll Out Paid Verification Service For Instagram, Facebook The blue verification badge will cost $11.99 or $14.99 monthly, the company said. It follows Twitter offering a similar Twitter Blue service last year.

My guest on LinkedIn Live tomorrow is Jenae Grader, the Director of IT & Marketing for TPG Pediatrics! Jenae is going to talk with me about how the practice is planning to revamp and improve their social media presence this year!

Tune in tomorrow (Tuesday) at 10am EST!

The definitive guide of image sizes for each platform, thanks to Hootsuite.

2023 Social Media Image Sizes for All Networks [CHEATSHEET] The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

Tomorrow, I'm chatting with Lori Saitz, founder and CEO of Zen Rabbit, on LinkedIn!

Lori is also the host of the podcast “Fine is a 4-Letter Word," and she's on a mission to teach the world to be calm and grounded no matter what’s going on.

Tune in tomorrow at 11am EST to catch the interview.

It was so much fun to be on the other side of the microphone as I chatted with Olga Woltman of LemonSkies about all things social media!

Social Media Trends We Are Watching - LemonSkies When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.

Stopping in at to say goodbye! My favorite clothing store, run by fashionista and fellow marketer is closing at the end of February. 😢

Instagram says they'll be focusing more on photos instead of videos in 2023. If you've noticed your Reels views and reach dropping (which seems to be happening across the board), this may be the reason why.

Try using carousel posts mixed in with your Reels, and keep an eye on your stats to see how they each perform.

Instagram Chief Says Photos Will Get More Focus on the App in 2023 Instagram chief Adam Mosseri says they focused too much on video in 2022.

Tune in on Friday, as Olga turns the tables and interviews me!

So excited to kick off 2023 People of Substance by LemonSkies with Lisa Nicholls - and more great conversations are in the queue. These chats are such a highlight for me personally, I get to talk to wonderful, intelligent, substantive people and ask questions.

Friday, January 20 at 10 am ET

I have many questions for Lisa about trends in social media and also, she shared with me a while back a handy time management technique, so we'll discuss that as well. We'll stream on LinkedIn, Facebook, and YouTube.

Olga Woltman Tira! Strategies

My guest today on LinkedIn Live is Havilah Vangroll, CEO of HAVe Strategy Consulting. Havilah will share how to make hiring better and how to create raving fan employees. She loves talking about hiring for tech companies, so if that's your area, tune in at noon!

Here's how to find me on LI: https://www.linkedin.com/in/lisaanicholls/

And feel free to send me a connection request if we're not already connected!

New info shows that TikTok can be used as a form of spyware, and that its parent company, ByteDance, sees no problem with this.

If TikTok is at the cornerstone of your marketing plan, have a backup plan, since the possibility of a TikTok ban in the U.S. may become "likely."

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists TikTok's efforts to separate itself from China's strict cybersecurity laws have taken a significant hit.

If you spend any of your time on LinkedIn, please head over to my LI page tomorrow at 9:00am EST for the latest in my series of interviews with small biz owners. I'll be chatting with Lisa Crilley Mallis of Impactive Strategies. Lisa is a time strategist who helps business owners transform busyness into strategic action so they can get more done in less time. And what better time to chat with a time strategist than during the busy holiday season!

Here's how to find me on LI: https://www.linkedin.com/in/lisaanicholls/

And feel free to send me a connection request if we're not already connected!

Happy Black Friday! Whether you're out shopping or make it a point to stay out of the stores this day, I hope have a great day off.

Want to know how I'm spending my Black Friday? I'm launching my very first Black Friday special in years! As I move my business into working with larger companies and overall digital marketing, I want to be sure that I leave you solo entrepeneurs and small business owners the tools they need to become Instagram rockstars!

I've compiled several of my workshops throughout the years into one big package, "Be an Instagram Rockstar!" In this package, you'll get 5 video trainings plus the accompanying workbooks.

The best part is that this entire bundle is available for only $22!
This deal is only available for a limited time, so grab it while you can: https://tirastrategies79211.ac-page.com/instagram-rockstar-bundle

Happy Black Friday! Whether you're out shopping or make it a point to stay out of the stores this day, I hope have a great day off.

Want to know how I'm spending my Black Friday? I'm launching my very first Black Friday special in years! As I move my business into working with larger companies and overall digital marketing, I want to be sure that I leave you solo entrepeneurs and small business owners the tools they need to become Instagram rockstars!

I've compiled several of my workshops throughout the years into one big package, "Be an Instagram Rockstar!" In this package, you'll get 5 video trainings plus the accompanying workbooks.

The best part is that this entire bundle is available for only $22!
This deal is only available for a limited time, so grab it while you can. Visit the link in my bio to get your bundle!

Everything’s all better now!! Your follower accounts should be back to their pre-Halloween levels and you should be able to get into your account.

If you’re looking for a way to get PR, transform your message, and get more media for your business, then don’t risk missing my friend Jill Lublin’s upcoming Publicity Breakthrough Bootcamp.
Jill has been able to help thousands of business owners, founders, coaches, consultants, speakers, and authors from over 15 countries get more visibility, credibility, media, and FREE PR over the last 20+ years!

Let’s get you more media and PR so you can grow your business and impact! https://jilllublin.isrefer.com/go/PBB/tirastrategies

We had the best time at the Kentucky Derby Museum and Churchill Downs! has been fabulous so far, with more to come!

Kentucky Derby Night!

Love this leadership team! NAWBO DC President Dawn McGruder and President Elect Jenny Le and I visited sponsor for a photo opp!

Opening remarks today are on 🔥!

On Thursday we wear prints! and were at our Wisdom & Wine event this past Thursday to listen to speaker Katie Nelson of talk about sales.

Wishing an easy fast to all of my friends who celebrate.

G’mar chatima tova.

One of the great things about volunteering for an organization and stepping into a leadership role is the opportunities that open up for you.

This morning, thanks to , I attended a Washington panel on Entrepreneurial Equity. I listened to Isabella Guzman, administrator of the SBA, the two owners of Havenly, and Sheila Johnson (yes THAT Sheila Johnson) talk about funding and funding challenges for small businesses, venture capital, barriers that small businesses and minority owned businesses face in getting funding, and how the SBA is addressing this.

The panel was stellar and I am so grateful for the opportunity to attend. Volunteer, get involved, be a leader. Doors will open.

Thank you for listening to my TEDTalk. 😊

Happy National Dog Day from my two doggos! Gus and Loki are both rescues and they are both incredibly spoiled and incredibly loved.

With hundreds of thousands of dogs and cats euthanized each year in shelters, adopt the next time you decide to expand your fur family.

Yesterday was a great day to visit my client ! In addition to their gorgeous caves, they also have American Celebration on Parade, which features larger than life parade floats from famous parades including the inaugural parades!

This King and Queen float was used for many years in the Washington, DC Mardi Gras celebrations!

American Celebration on Parade is only open through Sept. 6 and then it closes until Memorial Day, so grab the family now and head over!

There will no longer be a difference between Reels and longer videos on Instagram. All videos posted will be turned into Reels.

A few tips:
You can either post a video as a Reel or as a regular Post. If it goes up as a regular post, you will have most or all of the options available to Reels (music, stickers, text, etc).

If your video is longer than 90 seconds, you have to upload it as a regular Post. If you try to upload as a Reel, it will be shortened to 90 seconds. Videos longer than 90 seconds do not have music as an option.

Both Reels and video posts will be under the same tab on your profile - the middle tab that has a video icon. Reels and video posts have the same insights available and you can easily see number of views when you click on the Video tab to look at all of your Reels/Videos.

If you have any questions, please ask in the comments!

Instagram tests ditching video posts in favor of Reels – TechCrunch Instagram is testing a change that turns video posts into Reels. This is part of Instagram's plan to simplify video on the app.

It was disco night at on July 16! had everyone dancing! held a social event a very fun evening and I spent the night with NAWBO sisters and guests.

I still haven’t written much about handing over the reins of NAWBO DC to Dawn McGruder, who will be an amazing leader (after a 2 year term right smack in the middle of COVID). Lots of thoughts that I want to share and need to organize.

But for now, I would like to thank the Board for an incredible 2 years. Thank you for trusting me to lead this organization, thank you for stepping up all the times that I asked you to, and thank you for loving NAWBO so much and being a part of its success.

As an outgoing gift, the Board and our fabulous admin Tonia Chagnon () gave me this piece of art from . If you’ve seen any of my videos, I always have 2 smaller pieces in the background which match the Tira! logo colors. This monster is from the collection for Ukraine. This piece and Splotch Monster Island have such deep meaning for me that I cried when I opened it.

Thank you NAWBO Board, Tonia, and Splotch Monster Island for this. I will treasure it always and it will bring a smile my face every time I look at it. And the best part - IT HAS GLITTER IN THE PAINT!

Did you wake up in a panic this morning after checking Instagram and not finding the message icon? I did!

It didn’t disappear. It moved. 🤣

My next guest on Instagram Live is Kathi Ramirez of Rehab in Heels!

Kathi is a realtor, a landlord, and a rehab and home flipper. She’s joining me live on June 15 to chat about how she uses social media to increase her visibility to her target market, and what her top challenges are.

We’ll even share how we know each other. 😊

The start of Advocacy Days! One of my favorite events from .

For 2 days, we meet with and listen to administration officials and policy makers who work to help women business owners on a daily basis!

I also spent quality time with newly installed President Dawn McGruder and President Elect Jenny Le.

Did anyone else catch how gorgeous the sky was tonight? I was in DC and managed to grab this photo.

Heading over the the board installation, as I watch the next President of , Dawn McGruder, get sworn in!

Thank you, , for the cute dress with…POCKETS!!

Starting my shift pouring at

I decided to get out of my house today and be more productive today by working from my favorite coffee shop!

Where’s your go-to place when you need to work from somewhere other than home?

No words. When is it going to be enough tragedy for our country to make changes? 😢

It never fails! Want to get more comments and likes on Facebook? Change your profile photo. It’s a winner every time! 🤣

When virtual friends meet and become IRL friends!

It was so great to meet in person! We’re going to be doing some collaborating soon, so stay tuned! You’re going to love it!

Do you suffer from Instagram envy? Everyone else gets all kinds of great engagement on their posts except you. They get cool comments, and lots of likes, and have these great relationships with their followers. But you don’t! What’s up with that?

You may be…

Posting the wrong type of content.
Not engaging enough with other accounts.
Using stock photos.

Should I keep going? I’ve looked at hundreds of Instagram accounts and people who aren’t getting enough engagement always do the same wrong things over and over again.

To find out what you’re doing wrong, and what other people are doing right, register for my free workshop on May 18: Content that Connects: The Top 5 Things You’re Doing That Keep People From Liking Your Posts.

Content That Connects Creating content takes lots of time, and it can be so frustrating to spend your time making great social media content that no one is paying attention to. Stop the frustration and guesswork with this one hour workshop! In it, I’ll share the top 5 things you’re doing wrong that prevent your audie...

"Who has the time to figure out social media? Wouldn’t it just be easier to get somebody to do it for me?”

How many times have you thought this? While it would be great to hire a social media manager to handle all of your social media accounts, not everyone has the resources to do that. In the meantime, what do you do with your social media - just ignore it? Post once a month? Maybe twice a month?

Wouldn’t it be great if you knew how to make social media work for you without drowning in it? Register for my 10 week workshop, “Secrets to Social Media Success in 2022” to learn how to easily create great content that captures the attention of your followers and turns them into clients.

Learn more: https://tirastrategies79211.ac-page.com/Social_Media_Success