Austin Williams

We firmly believe that dogs are people, too, so please help us welcome George, the newest member of the AW family! George is a 15-week-old Cavapoo belonging to Nick Gaffney and his wife, Kayla. 🐾 ❤️

Thank you Ad Age, for remembering Austin Williams' Lisa Liebman. ♥️

Remembering industry icons who died in 2023 These executives had far-reaching effects on the marketing and advertising industry.

Thanks to UpCity for including Nick Gaffney, AW's director of digital strategy, in a recent article about the benefits of email marketing for small businesses! Looks like our clients aren't the only ones who know Nick is one smart cookie.
Read the article. bit.ly/3TdEvhC

Congratulations to Alex Zieniewicz, AW's newest Creative Warrior!

Alex is a consummate professional who handles day-to-day tasks seamlessly. As Senior SEO Strategist, she manages urgent projects with composure while staying abreast of the latest SEO trends through newsletters and webinars in order to ensure her work is top-notch.

Alex deeply immerses herself in clients' businesses, and her proactive approach consistently brings fresh, strategic ideas, setting a remarkable example for the team.

Join us in congratulating Alex on this well-deserved recognition!

Whatever industry you're in, a successful email marketing strategy is all about timing! Sending emails when your audience isn't online can lead to low open and response rates. Check out our quick tips on maximizing the impact of your email marketing efforts:

1. Study your audience’s work schedule.

2. Avoid Mondays and Fridays since that’s when people are busiest.

3. People check emails at the beginning and end of the work day.

4. Quick, concise emails garner the best response.

5. Prompt the reader to interact with you with a call to action.

Need help with your email marketing efforts? Let's chat! bit.ly/3rXlu7l

September is ? AW team members had the pleasure of volunteering for facilitation at Canine Companions. During each visit, we collaborate with service dogs in training, helping them learn the skills they'll need to help individuals with disabilities lead with independence, confidence, and joy.

Are you interested in volunteering with Canine Companions? See how you can get involved: bit.ly/3tiTRpO

Four seconds for your website to load? Ain't nobody got time for that in 2023. The demand for immediate and on-the-spot online experiences has never been greater.

Need help optimizing your website? Let's chat! bit.ly/3rXlu7l

On Saturday, we celebrated Women’s Equality Day, commemorating the passage of the Nineteenth Amendment, or the Equal Rights Amendment, which gave American women the right to vote. We’re honoring the advocates who paved the way for women's rights. Their stories inspire us to continue working toward a world where all individuals are respected and valued.

Alice Paul, leader of the National Woman's Party, ignited a movement in 1917. With thousands of women known as Silent Sentinels, she picketed the White House for 18 months, demanding equal rights and constitutional protection against gender discrimination.

Jeannette Rankin was a Suffrage advocate, and in 1916, she became the first woman elected to the US Congress. In addition to fighting for women's equality, she lobbied for the passage of laws banning child labor and creating welfare programs.

Shirley Chisholm was the first Black woman elected to the US Congress and fought tirelessly for racial and gender equality, poverty relief, and the Vietnam War's end. In retirement, she received the Presidential Medal of Freedom posthumously.

Gloria Steinem is a feminist leader, journalist, and activist in the ’60s and ’70s, known for her article "After Black Power, Women's Liberation." Steinem’s work has raised awareness of and protection against ge***al mutilation and pornography's portrayal of women.

Winona LaDuke helped found the Indigenous Women's Network (IWN) in 1985 to enhance the visibility of Native women and empower their participation in political issues. She is an economist, environmentalist, and writer who ran for Vice President of the Green Party in 1996 & 2000.

Ruth Bader Ginsburg was an American lawyer and Supreme Court justice from 1993–2020. As a powerful voice for women’s rights, she decided landmark cases, including women’s right to attend the Virginia Military Institute, and influenced the Lilly Ledbetter Fair Pay Act.

Malala Yousafzai became a prominent activist for women’s rights after surviving a targeted 2012 Taliban attack for defying restrictions on female education. Her organization, the Malala Fund, works to provide every girl with 12 years of free, safe, high-quality education.

Nonprofit organizations play a vital role in delivering critical services to those in need and fortifying the communities they serve. At Austin Williams, we love working with exceptional nonprofit clients and take great pride in amplifying their missions.

On , we extend our heartfelt appreciation to our nonprofit clients and all nonprofits, celebrating the individuals who power their efforts. Your commitment to service inspires us all.

Blogs increase SEO, build brand trust, and enhance your reputation. It's no wonder that nearly half of all brands with a content marketing strategy have one.

Need help crafting yours? Let's chat. https://bit.ly/3uV6mpk

Elon Musk's Twitter rebranding to X has sparked media buzz and humor. For users relying on it for business and personal brands, the question becomes, What's our next move? Austin Williams' creative director, Bryan Hynes, shares his thoughts: bit.ly/47nC14H

🏃, 🦥, or ☠️? Drop an emoji in the comments to tell us how you really feel about the Twitter rebrand.

Say hello to Austin AI, our new, proprietary chatbot.

Unlike other chatbots, Austin AI combines the power of generative AI (the technology that powers ChatGPT) with real-life human training to deliver unparalleled knowledge and exceptional interactions.

Austin AI assists in automating customer service, generating new leads, addressing inquiries, optimizing hiring processes, and more. Want to see how Austin AI can help your business? Let's chat. Request a demo or become a beta tester: https://bit.ly/3QlAgik

Thank you Ad Age for this beautiful tribute remembering Lisa. We are among the many who will remember her as a beloved friend and fierce professional who never backed down. "Without her, none of it would have happened," said Scott Vitrone, the art director who developed Skittles' “Blank the Rainbow” campaign, which Lisa's tenacity helped usher in. Read more:

Lisa Liebman, account lead on classic Skittles campaigns, dies at 61 The longtime TBWA\Chiat\Day New York exec spent the past decade at Long Island agency Austin Williams.

It is with very heavy hearts that we announce the passing of Austin Williams' vice president and managing director, Lisa Liebman.

Known for her passion for perfection, sharp strategic mind and even sharper wit, Lisa was a driving force behind the growth of our agency … and a force to be reckoned with. She cut her teeth on Madison Avenue and rose to the ranks of senior leadership at a top global agency at a time when few women had the chops to do so.

Lisa broke down barriers, disrupted convention and mentored young talent. She loved what she did unabashedly and completely. But she loved giving to others even more. She changed the face of our agency and our industry for the better.

For these reasons (and oh so many more), we’re renaming our Austin Williams scholarship for high school students of color seeking marketing degrees, The Lisa Liebman Memorial Scholarship Program. We can feel her smiling from here.

To learn more about Lisa’s legacy, read the last letter our president, Eva LaMere, wrote to her colleague and friend, which she shared at Lisa’s memorial. bit.ly/3pAoNAK

Happy Pride Month! June is a time to celebrate and support LGBTQ+ communities. As committed allies to these communities, we’re highlighting organizations you can support to celebrate Pride Month today and every day. Swipe to see how they enhance the lives of LGBTQ+ individuals.

Ready to learn more? Visit their pages:
GLAAD
Human Rights Campaign
PFLAG National
Sage USA
ACLU

is trending due to a desire for authenticity among younger consumers who are disillusioned by intrusive advertising and deceptive tactics on social media. Could this trend be affecting your brand? Learn more: https://bit.ly/3nA8frg

🎉 Put your hands together for Victoria Hilton, AW's newest Creative Warrior!

Victoria's passion for all things DIY has made her a creative self-starter with an inspiring sense of initiative. Not only has she excelled in her role as a senior digital analyst, but she’s made remarkable contributions to the entire agency.

Her nominators praised Victoria’s talents in Google Looker Studio as invaluable. They noted her impressive on-the-fly dashboard edits to accommodate clients' requests during live calls and how she's improved the agency's reporting process.

Victoria's nominators explained that she "doesn't just bring ideas to the table; she offers suggestions to execute them and drive 'em home.” When looking to celebrate Earth Day at AW, Victoria suggested a clothing swap and organized it from start to finish. Not only did we learn about the impact of clothing waste (and minimizing it), but she brought an entire office community together to celebrate Earth Day in a thoughtful way.

As AW’s newest Creative Warrior, Victoria proudly claims The Shield. But that’s not all! She’ll enjoy a prime parking spot, dinner for two on AW, and some stylish new sneakers. Congratulations, Victoria! Keep rocking those creative ideas and inspiring us all.

Social SEO is creating competition for Google.

According to TechCrunch, younger audiences, including gen z and millennials, are turning to social media for their search needs. The result? Businesses are pivoting to include keyword research in their social media strategies.

Learn more about social SEO and other social media trends on the rise: https://bit.ly/3HAHgTc

May is Asian American and Pacific Islander (AAPI) Heritage Month! To celebrate, we recognize some of the most influential and their contributions to marketing and advertising. Swipe to meet them and learn more about their achievements below.

ERIC TODA
A world-renowned brand and digital marketer, Eric Toda currently serves as global head of social marketing at Meta Prosper. He also held lead marketing roles with Stitch Fix, Gap, Airbnb, Nike, and others. He serves as a board director at Smithsonian’s Asian Pacific American Center and is one of the 30 Most Influential Marketers, according to LinkedIn.

EVA CHEN
Director of fashion partnerships at Instagram, Eva Chen is a social media powerhouse and an e-commerce innovator who helped integrate shopping technology into the world of online content. As the youngest editor-in-chief ever at Conde Nast’s Lucky, she helped develop and run Lucky Shops, an editorial content-driven e-comm site.

NICK TRAN
Formerly the global head of marketing at TikTok, Nick Tran is an established media, entertainment, and consumer engagement leader. Tran was recognized by Adweek, Forbes, Fortune, Business Insider, and others as an award-winning CMO for breakthrough work with brands like Samsung, Taco Bell, and Hulu.

NEIL PATEL
A highly sought-after digital marketing consultant and New York Times bestselling author, Neil Patel has offered his expertise to the likes of Amazon, General Motors, and NBC. Neil’s work has earned him top honors from The Wall Street Journal, Forbes, and even President Obama, just to name a few.

BERNICE CHAO
Bernice Chao cofounded Asians in Advertising to combat biases in the industry and support more opportunities for Asians in marketing and advertising. Chao was an American Advertising Hall of Achievement inductee in 2022 and is the head of integrated creative at Zambezi, the largest female-owned agency in America.

JESSALIN LAM
A Champion, Jessalin Lam cofounded Asians in Advertising and currently serves as the VP of diversity, equity & inclusion at Digitas Health. She co-authored The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers and is a 2022 ADCOLOR Leader.

Happy ! We're celebrating next week, but enjoy these pics from last year's fiesta!

Wondering how to build your brand in the metaverse? Join us for a free webinar on May 4. Our team explains our journey into the metaverse and shares how to position your brand there.
Register now: https://bit.ly/3KVUiM7