Austin Williams

On Saturday, we celebrated Women’s Equality Day, commemorating the passage of the Nineteenth Amendment, or the Equal Rights Amendment, which gave American women the right to vote. We’re honoring the advocates who paved the way for women's rights. Their stories inspire us to continue working toward a world where all individuals are respected and valued.

Alice Paul, leader of the National Woman's Party, ignited a movement in 1917. With thousands of women known as Silent Sentinels, she picketed the White House for 18 months, demanding equal rights and constitutional protection against gender discrimination.

Jeannette Rankin was a Suffrage advocate, and in 1916, she became the first woman elected to the US Congress. In addition to fighting for women's equality, she lobbied for the passage of laws banning child labor and creating welfare programs.

Shirley Chisholm was the first Black woman elected to the US Congress and fought tirelessly for racial and gender equality, poverty relief, and the Vietnam War's end. In retirement, she received the Presidential Medal of Freedom posthumously.

Gloria Steinem is a feminist leader, journalist, and activist in the ’60s and ’70s, known for her article "After Black Power, Women's Liberation." Steinem’s work has raised awareness of and protection against ge***al mutilation and pornography's portrayal of women.

Winona LaDuke helped found the Indigenous Women's Network (IWN) in 1985 to enhance the visibility of Native women and empower their participation in political issues. She is an economist, environmentalist, and writer who ran for Vice President of the Green Party in 1996 & 2000.

Ruth Bader Ginsburg was an American lawyer and Supreme Court justice from 1993–2020. As a powerful voice for women’s rights, she decided landmark cases, including women’s right to attend the Virginia Military Institute, and influenced the Lilly Ledbetter Fair Pay Act.

Malala Yousafzai became a prominent activist for women’s rights after surviving a targeted 2012 Taliban attack for defying restrictions on female education. Her organization, the Malala Fund, works to provide every girl with 12 years of free, safe, high-quality education.

Nonprofit organizations play a vital role in delivering critical services to those in need and fortifying the communities they serve. At Austin Williams, we love working with exceptional nonprofit clients and take great pride in amplifying their missions.

On , we extend our heartfelt appreciation to our nonprofit clients and all nonprofits, celebrating the individuals who power their efforts. Your commitment to service inspires us all.

Blogs increase SEO, build brand trust, and enhance your reputation. It's no wonder that nearly half of all brands with a content marketing strategy have one.

Need help crafting yours? Let's chat. https://bit.ly/3uV6mpk

Elon Musk's Twitter rebranding to X has sparked media buzz and humor. For users relying on it for business and personal brands, the question becomes, What's our next move? Austin Williams' creative director, Bryan Hynes, shares his thoughts: bit.ly/47nC14H

🏃, 🦥, or ☠️? Drop an emoji in the comments to tell us how you really feel about the Twitter rebrand.

Say hello to Austin AI, our new, proprietary chatbot.

Unlike other chatbots, Austin AI combines the power of generative AI (the technology that powers ChatGPT) with real-life human training to deliver unparalleled knowledge and exceptional interactions.

Austin AI assists in automating customer service, generating new leads, addressing inquiries, optimizing hiring processes, and more. Want to see how Austin AI can help your business? Let's chat. Request a demo or become a beta tester: https://bit.ly/3QlAgik

Thank you Ad Age for this beautiful tribute remembering Lisa. We are among the many who will remember her as a beloved friend and fierce professional who never backed down. "Without her, none of it would have happened," said Scott Vitrone, the art director who developed Skittles' “Blank the Rainbow” campaign, which Lisa's tenacity helped usher in. Read more:

Lisa Liebman, account lead on classic Skittles campaigns, dies at 61 The longtime TBWA\Chiat\Day New York exec spent the past decade at Long Island agency Austin Williams.

It is with very heavy hearts that we announce the passing of Austin Williams' vice president and managing director, Lisa Liebman.

Known for her passion for perfection, sharp strategic mind and even sharper wit, Lisa was a driving force behind the growth of our agency … and a force to be reckoned with. She cut her teeth on Madison Avenue and rose to the ranks of senior leadership at a top global agency at a time when few women had the chops to do so.

Lisa broke down barriers, disrupted convention and mentored young talent. She loved what she did unabashedly and completely. But she loved giving to others even more. She changed the face of our agency and our industry for the better.

For these reasons (and oh so many more), we’re renaming our Austin Williams scholarship for high school students of color seeking marketing degrees, The Lisa Liebman Memorial Scholarship Program. We can feel her smiling from here.

To learn more about Lisa’s legacy, read the last letter our president, Eva LaMere, wrote to her colleague and friend, which she shared at Lisa’s memorial. bit.ly/3pAoNAK

Happy Pride Month! June is a time to celebrate and support LGBTQ+ communities. As committed allies to these communities, we’re highlighting organizations you can support to celebrate Pride Month today and every day. Swipe to see how they enhance the lives of LGBTQ+ individuals.

Ready to learn more? Visit their pages:
GLAAD
Human Rights Campaign
PFLAG National
Sage USA
ACLU

is trending due to a desire for authenticity among younger consumers who are disillusioned by intrusive advertising and deceptive tactics on social media. Could this trend be affecting your brand? Learn more: https://bit.ly/3nA8frg

🎉 Put your hands together for Victoria Hilton, AW's newest Creative Warrior!

Victoria's passion for all things DIY has made her a creative self-starter with an inspiring sense of initiative. Not only has she excelled in her role as a senior digital analyst, but she’s made remarkable contributions to the entire agency.

Her nominators praised Victoria’s talents in Google Looker Studio as invaluable. They noted her impressive on-the-fly dashboard edits to accommodate clients' requests during live calls and how she's improved the agency's reporting process.

Victoria's nominators explained that she "doesn't just bring ideas to the table; she offers suggestions to execute them and drive 'em home.” When looking to celebrate Earth Day at AW, Victoria suggested a clothing swap and organized it from start to finish. Not only did we learn about the impact of clothing waste (and minimizing it), but she brought an entire office community together to celebrate Earth Day in a thoughtful way.

As AW’s newest Creative Warrior, Victoria proudly claims The Shield. But that’s not all! She’ll enjoy a prime parking spot, dinner for two on AW, and some stylish new sneakers. Congratulations, Victoria! Keep rocking those creative ideas and inspiring us all.

Social SEO is creating competition for Google.

According to TechCrunch, younger audiences, including gen z and millennials, are turning to social media for their search needs. The result? Businesses are pivoting to include keyword research in their social media strategies.

Learn more about social SEO and other social media trends on the rise: https://bit.ly/3HAHgTc

May is Asian American and Pacific Islander (AAPI) Heritage Month! To celebrate, we recognize some of the most influential and their contributions to marketing and advertising. Swipe to meet them and learn more about their achievements below.

ERIC TODA
A world-renowned brand and digital marketer, Eric Toda currently serves as global head of social marketing at Meta Prosper. He also held lead marketing roles with Stitch Fix, Gap, Airbnb, Nike, and others. He serves as a board director at Smithsonian’s Asian Pacific American Center and is one of the 30 Most Influential Marketers, according to LinkedIn.

EVA CHEN
Director of fashion partnerships at Instagram, Eva Chen is a social media powerhouse and an e-commerce innovator who helped integrate shopping technology into the world of online content. As the youngest editor-in-chief ever at Conde Nast’s Lucky, she helped develop and run Lucky Shops, an editorial content-driven e-comm site.

NICK TRAN
Formerly the global head of marketing at TikTok, Nick Tran is an established media, entertainment, and consumer engagement leader. Tran was recognized by Adweek, Forbes, Fortune, Business Insider, and others as an award-winning CMO for breakthrough work with brands like Samsung, Taco Bell, and Hulu.

NEIL PATEL
A highly sought-after digital marketing consultant and New York Times bestselling author, Neil Patel has offered his expertise to the likes of Amazon, General Motors, and NBC. Neil’s work has earned him top honors from The Wall Street Journal, Forbes, and even President Obama, just to name a few.

BERNICE CHAO
Bernice Chao cofounded Asians in Advertising to combat biases in the industry and support more opportunities for Asians in marketing and advertising. Chao was an American Advertising Hall of Achievement inductee in 2022 and is the head of integrated creative at Zambezi, the largest female-owned agency in America.

JESSALIN LAM
A Champion, Jessalin Lam cofounded Asians in Advertising and currently serves as the VP of diversity, equity & inclusion at Digitas Health. She co-authored The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers and is a 2022 ADCOLOR Leader.

Happy ! We're celebrating next week, but enjoy these pics from last year's fiesta!

Wondering how to build your brand in the metaverse? Join us for a free webinar on May 4. Our team explains our journey into the metaverse and shares how to position your brand there.
Register now: https://bit.ly/3KVUiM7

Congrats, Eva!👏 🐶

🏆 Congratulations to Eva LaMere for winning the National Board of Directors Regional Volunteer Award for the Northeast Region!

Eva LaMere is president of Austin Williams, a nationally recognized marketing agency that volunteers their resources to develop Canine Companions branding. Eva is currently the vice president of the Northeast Region Advisory Board.

Eva has a deep love of dogs and great compassion for people with disabilities, which shows in her commitment to our organization. She joined the Northeast Region Board in 2018, but for over 15 years, she has volunteered her agency’s resources for our Gala events, including planning social media buys and providing assets at no charge. In addition, she sits on the Canine Companions National Marketing Committee and lends her expertise to assist with branding.

Thank you, Eva, for your dedication and support!

➡️ Click here to read more: https://bit.ly/412tUXh

As consumers become more aware of sponsored content, brands must adapt their social media strategy to stay relevant—especially in the wake of . Our content marketing specialist Marianne Rose O'Connor explains what you need to know: https://bit.ly/40H0RbW

Andrew Catalano, chief innovation officer at Austin Williams, recently sat down with Newsday to discuss all the ways chatbots can benefit your business. His most important piece of advice? Always fact-check the output.

Read the full article here: https://nwsdy.li/3lLbrzz

Explore the current state of the ever-evolving social media landscape in our latest blog: https://bit.ly/3ZfdJEH

🐶 It's !

🐾 Visit Canine Companions' website to watch a LIVE PUPPY CAM and to see how you can participate in Puppy Month: https://bit.ly/40yGvkZ

Austin Williams has proudly planted its flag in the metaverse!

Learn how you can visit our space—complete with an NFT gallery and rooftop lounge—in Decentraland’s Fashion District: https://www.austinwilliams.com/blog/austin-williams-stakes-claim-in-metaverse-decentraland/

On , we're taking notes from two of the country's most prominent past presidents: George Washington and Abraham Lincoln.

According to Medium.com, they each had leadership styles that could benefit all of us today:
👉President Washington was widely known as a natural-born problem solver and idea man who excelled at executing new strategies.
👉President Lincoln leaned into his ability to command an audience, inspiring the masses through his unique brand of humility and empathy to effect great change during his time in office.

Read more and see how you can channel your inner George or Honest Abe: https://bit.ly/3wtzwwt

As we celebrate , we recognize the contributions of Black pioneers in advertising and marketing and how they paved the way for future generations of Black creatives in the industry.

TOM BURRELL
Referred to as a titan of advertising, Burrell was one of the first African-Americans to work in advertising. He revolutionized the use of positive, realistic images of African-Americans in television commercials–literally changing the face of advertising.

ROBIN BEAMAN
Beaman is known for leading public relations and marketing at Black Entertainment Television (BET) before managing publicity, community engagement, and special events for The Oprah Winfrey Show. She would go on to found Beaman Incorporated, a strategic communications firm.

VINCE CULLERS
At the height of the civil rights movement, Cullers founded the Vince Cullers Group–the first Black-owned, full-service advertising agency. The agency sought to change advertising for African-American audiences and even served as a training hub for students of color interested in the field.

CAROL H. WILLIAMS
Williams is a trailblazer in advertising. She was the first female and first African-American creative director and vice president at the legendary Leo Burnett Company. Williams went on to create her own agency, Carol H. Williams Advertising, the country's longest-running independent multicultural marketing shop.

HANS DORSINVILLE
A catalyst for change in advertising, Dorsinville is an award-winning creative, leading the charge for inclusivity and representation through his work and his founding of the Creative Coalition for Diversity, which fosters awareness and opportunity for the next generation of diverse creatives.

Are you using or for your content strategy? Our latest blog explores the future of AI-generated content, its implications for SEO, and if your brand should use it. Read it here: https://bit.ly/3X99rOn

Our friends at Canine Companions know a little love goes a long way. ❤️

When you donate to Canine Companions this February, they’ll send a love note to a loved one on your behalf, and you’ll help them provide free service dogs to individuals with disabilities.
Ready to share the love? Donate now and get a dollar-for-dollar gift match: https://bit.ly/3YKMbHJ

On , we reflect on the dream Dr. Martin Luther King Jr. shared with the world.

But today isn’t just a day of remembrance, it’s a –a day to act and create the Beloved Community of Dr. King’s dream. Answer the call to service by volunteering to make your community a more equitable place. Find volunteer opportunities near you via : AmeriCorps.gov/MLKDay.

A recent study conducted by Meta says ROI for video ads is more than 5x higher when a brand logo is used and is highest when the logo appears within the first two seconds.

That's a lot of ROI for a little logo placement. Want more tips to improve your short-form video ads? Let's talk: https://bit.ly/3uV6mpk