Sidekick Creative

A full-service design studio, specializing in illustration, graphic design, branding and logo design We’re a full service design studio, specializing in illustration, graphic design, branding and logo design, photography, video and motion graphics.

Our goal is to bring good design to good people, whether through original prints on your wall or by bringing your brand to life—and everything in between.

Operating as usual


New Visitor Guide for Saranac Lake Area Chamber of Commerce has officially hit shelves! We had so much fun designing this piece—especially the custom cover illustration!

Our new Visitor Guide is here!


Check out our newest logo design for this arts organization on the move!

Tonight, we are delighted to announce the name of our new organization…

Constellation Stage & Screen

Over the past few months, our company worked with San Francisco-based naming consultant Marc Weidenbaum to cultivate our new identity. Drawing from the very origin of storytelling, our new name, Constellation, focuses on connecting audiences to world-class film and theater. It even has a nod to the Indiana state flag!

Our stunning new logo was created by Sidekick Creative!

We can’t wait to start this new venture with Bloomington Playwrights Project and Bloomington Academy of Film & Theatre on July 1, 2022. Stay tuned for our season announcement, coming your way tomorrow!


We had so much fun hosting and talking with a couple visiting New Media classes from @ecca_wswhe today! It makes us so happy knowing that these passionate and talented students will be taking the creative world by storm.

Photos from Sidekick Creative's post 03/31/2022

Lake Placid hosted athletes from all over the world during the World University Speed Skating Championships Lake Placid 2022 event this March. We were lucky enough to witness firsthand and snap some action shots of these amazing athletes and some of our designs! Looking forward to the Lake Placid 2023 FISU World University Games in January and seeing some of these athletes return to the oval!

Jeff Strief, owner of Rude Betty, reveals store’s new location – Warren County EDC 02/21/2022

Jeff Strief, owner of Rude Betty, reveals store’s new location – Warren County EDC

An exciting move for Rude Betty! We can't wait to visit the new location.

Jeff Strief, owner of Rude Betty, reveals store’s new location – Warren County EDC Rude Betty, the snarky gift store currently located on Exchange Street, is moving around the corner to 170 Glen Street in downtown Glens Falls, the second new retail store relocating […]


This special logo project has been in the works for a few months and we are so excited to finally share. The Ella L Jordan African American History Museum in Pensacola is one of less than 10 museums in the United States that is focused on African American Women's history. Citizens of Pensacola stepped up to save this historical landmark and turn it into a museum and meeting space that will not only serve and educate the community for years to come but honors the political, social and economic contributions of African American women throughout history.

Photos from Sidekick Creative's post 01/18/2022

Super fun project for the Feeder Canal Alliance! This Brew Book offers some awesome brewery specials all from Saratoga to North Hudson. 🍻 to a good cause!

Purchase one today:


Wishing everyone a happy and healthy holiday! ❄️ 🎄 🍪


Lake Placid 2023 FISU Games

So excited to finally reveal this unbelievable project we’ve been working on for the past year! The Lake Placid 2023 FISU World University Games will be taking New York State and the Adirondacks by storm in January 2023 and we can’t wait!

This event is all about the celebration of athletic competition, winter sports excellence, diversity, unity, and sustainability. In designing the brand, we wanted to capture a spirit of celebration and highlight our area, so we can show the world, "How New York Does Winter". Central to the logo design is the human form, representing the spectacular collegiate athletes, the welcoming spirit of New York State, and the celebration of diversity. The sun and expressive lines around the form symbolize the natural elements and our inextricable connection to the environment, as well as the Games' dedication to sustainability. The mountain shape represents the Adirondacks and our stunning landscape, while also creating an upward arrow—a nod to the New York State motto, “Excelsior”, or “Ever Upward”.

For more information visit:


We may be biased but we think these make the perfect holiday gifts!

Looking for a way to show your Warren County pride while doing your holiday shopping? Our posters feature custom illustrations for each town in the county and make great gifts. They were designed by local firm Sidekick Creative and they’re printed on high quality paper. The posters measure 16”x20” and cost $10 each. They can be purchased at the Warren County Historian’s Office, the Warren County Planning Department, or the Warren County Historical Society.

Photos from Sidekick Creative's post 11/23/2021

Sharp new logo design for a local digital marketing agency company doing some pretty awesome work. Check Bailiwick Marketing out:

Meet Candice! — Sidekick Creative 11/09/2021

Meet Candice! — Sidekick Creative

We're excited to introduce our newest Sidekick! Everyone, meet Candice!

Meet Candice! — Sidekick Creative We are so excited to introduce our newest Sidekick and Senior Graphic Designer — Candice Anderson! We have actually known Candice for years, have been closely following her design chops over on her Instagram and even partnered with her on a few projects over the past few months — so adding her a...


and the Halloween spirit has us throwing it back to these animations from 2017! These were for Sidekick project highlighting some famous hero and sidekick duos.

Forward Together Initiative Launch Video 10/06/2021

Forward Together Initiative Launch Video

The Lake Champlain Lake George Regional Planning Board is working hard to help our region recover from the impacts of the Covid-19 pandemic with this Forward Together Economic Resiliency Plan. Honored to be taking part in this important project with The Chazen Companies and Camoin Associates!

Big thank yous to the amazing videographer Black Mountain Visuals as well as Regional Office of Sustainable Tourism and North Country Chamber of Commerce for providing footage!

Forward Together Initiative Launch Video

Photos from Sidekick Creative's post 10/05/2021

Welcome to our latest work in progress — our new studio on Glen Street in downtown Glens Falls! We’re slowly unpacking and getting organized but absolutely loving the new digs! I’m the meantime, give us a 👋 through these beautiful windows!


If you are thinking of starting your own business you have to sign up for the StartUp ADK course at SUNY Adirondack! We wouldn't be where we are today without the knowledge we gained and the connections we made during that course!

When Will Fowler and Cara Greenslade attended SUNY Adirondack's StartUp ADK, they didn't have a plan to start a business.

"It was a good opportunity to think about the next step in our careers, but we didn't have the idea of launching Sidekick," said Fowler, partner and creative director of Sidekick Creative.

He was attending the course at his mother-in-law's suggestion and Greenslade, his co-worker at a regional design firm at the time, was writing an expansion plan for their employer.

"It kind of sparked our imagination and had us thinking, 'We could probably do this for ourselves,'" Fowler said. "It was the spark that lit the fire underneath us."

"StartUp ADK taught us some soft skills, but also gave us ready-to-go tools we're still using today."

This course is so different: You're not sitting there taking notes," Greenslade said. "There's a new person every class teaching and giving you advice on starting a business."

The variety of presenters gives attendees a broad range of knowledge. "The course covers so many different topics, which is important because you don't know to think about all the different facets of starting a business," Fowler said. "It exposes you to everything you need to know.

"Being able to jump into a network of people from the get-go, all these professionals we met throughout the course," Fowler said, "we went from knowing no one to knowing all these businesses and services."

In the time since the course, Fowler and Greenslade also partnered with Kelli Germain to create Sidekick Creative: an in-demand graphic design agency in downtown Glens Falls.

Timeline photos 08/10/2021

The New York State Tourism Industry Association is not only a great resource for the tourism industry but they do great work for the economy and have been a vital resource in helping destinations navigate safely through Covid-19. We are so excited to be new members!

Please welcome our newest NYSTIA member Cara Greenslade of graphic design studio Sidekick Creative! Working closely with tourism destinations and events, Cara and her team use their strengths to create deeper visual experiences through thoughtful design and inspirational storytelling

💡 Learn more about Cara and her work at:

Bolton brewery releases 'Help Wanted' IPA in bid to find workers 07/14/2021

Bolton brewery releases 'Help Wanted' IPA in bid to find workers

Bolton Landing Brewing Company is hiring! A lakeside job with beer - where do we apply?

Bolton brewery releases 'Help Wanted' IPA in bid to find workers The Bolton Landing Brewing Co. has started printing help wanted ads on their newest beer, aptly named "Helped Wanted," in a bid to find workers amid a surge in summer

Destination + Event Marketing 2.0 — Sidekick Creative 06/30/2021

Destination + Event Marketing 2.0 — Sidekick Creative

The tourism and event industries went through hugely dramatic changes over this past year. Now, even as many things are returning to normal, there are some new trends that are here to stay. Read more on our latest blog post!

Destination + Event Marketing 2.0 — Sidekick Creative As we head into summer and downtowns begin to bustle again, how we approach marketing, especially locally, has found a new normal as well. Here are some trends to keep in mind as we roll into the newest season of change!


Something pretty sweet is coming to Lake George! Congrats to Chad and The Candy Space - we can't wait to visit!

Thank you, Glens Falls Chronicle for this sweet write up on The Candy Space! 🚀🍭

Check out the full article here!


Mobile Health Heads to Salem

Congrats to Hudson Headwaters Health Network and Health Foundation for getting their Mobile Health Center on the road this week! They are working hard to increase access to care in Warren and Washington counties.

We were honored to help design the mobile wrap!


Anyone else having flashbacks of almost this exact same photo on our feed a couple years ago? Well, take two — but this time with Grace! We are so excited for Grace and her husband, Kevin, who are expecting their first in July, and Will and his wife, Katie, who are expecting their second in October! Any guesses on the genders? 💖💙


Have you been to the new Crandall Park Disc Golf course yet? During their Grand Opening Weekend, June 12-13th, they will be be hosting tournaments and Family Play Day where you can learn to play! Learn more and sign up:

Photos from Sidekick Creative's post 05/19/2021

We really enjoyed working with the World Awareness Children's Museum to create a mark for this powerful project. They partnered with schools around the country to document the pandemic through student-made art. The submissions were truly incredible. Stay tuned with the Museum to find out when the works will be on virtual exhibition!


New website! If you're in the Saratoga region and in need of some physical therapy, check it out! Sara isn't just a Physical Therapist — she's a Certified Professional Yoga Therapist and a 200-hour Yoga Alliance Certified Teacher and infuses yoga in her practice.

Check out the full website:

Process: Creative KickStart — Sidekick Creative 05/06/2021

Process: Creative KickStart — Sidekick Creative

Over the past few weeks since Creative KickStart weekend we've seen the Glens Falls Area Youth Center completely embrace their new brand and put their new materials to work. We can't wait to see this awesome organization grow!

How we do we do all this work in one weekend? Check out our latest blog post for a little behind the scenes on our process!

Process: Creative KickStart — Sidekick Creative We had our 2nd Annual Creative KickStart Design-A-Thon weekend April 11th-13th with the Glens Falls Youth Center. For the second year in a row we're stunned at what we've been able to produce during one weekend. So how do we do it? We basically flip our normal process upside down and inside out, but


Glens Falls Area Youth Center Website Design

Does most of the design work for Creative KickStart weekend happen during Creative KickStart weekend? Yes. Are we confident enough in our brains that after a fast-paced, long and crazy weekend that all of the work has been properly proofed and is ready to go live or be printed? Hard no. So we’re FINALLY super excited to announce the launch of the Glens Falls Area Youth Center now that we have made sure it has been proofed and accessibility tested!

Check it out:

Photos from Sidekick Creative's post 04/10/2021

We are so excited to reveal the new Glens Falls Area Youth Center brand! We couldn’t be happier with how this came together in under 24 hours during our 2nd annual Creative KickStart Design-A-Thon Weekend. We are furiously working on the website, print collateral, social media graphics and more! And if you’re not already, make sure you’re following the Glens Falls Area Youth Center — they are such an incredible organization making huge impacts on kids lives.

Photos from Sidekick Creative's post 04/10/2021

Sneak peak of the new Glens Falls Area Youth Center brand! Stay tuned for the full reveal!


Only two days left until Creative KickStart weekend and we are so ready! Stay tuned for updates and make sure to be following the Glens Falls Area Youth Center because they are awesome and everyone should know about the great work they do in our region!

Glens Falls Area Youth Center ramps up after pandemic pause 04/06/2021

Glens Falls Area Youth Center ramps up after pandemic pause

We are so excited to work with the Glens Falls Area Youth Center this weekend during our 2nd Annual Creative KickStart Design-A-Thon Event!

Glens Falls Area Youth Center ramps up after pandemic pause The Glens Falls Area Youth Center continued providing food and hygiene items for students to pick up and take home during the pandemic pause, but now kids are invited back


We're celebrating four years in business today! While last year's anniversary had us navigating our business through the unprecedented pandemic times, this year we are reflecting on how far we've come and everything and everyone that we're thankful for. We'll keep the anniversary celebration going all April with Creative KickStart weekend, and moving forward with some plans for a new hire! Not to mention, we have three birthdays to celebrate too!

We're hiring:

Creative KickStart:

Videos (show all)

Lake Placid 2023 FISU Games
Glens Falls Area Youth Center Website Design
Conkling Center Website
To cap off our census showcase, we wanted to highlight the Warren County Counts website which is home to useful links,  ...
Summary of how we get through rainy Wednesdays. We’ve been having so much fun with stop motion and animated graphics lat...
Bolton Landing Brewery Canning Video



71 Lawrence Street & 21 Cooper St
Glens Falls, NY

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