Gold Lasso

Mobile Email Design: Which Clients Support Media Queries and Images By Default
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Mobile Email Design: Which Clients Support Media Queries and Images By Default
http://bit.ly/2fFH5Xp

Mobile Email Design: Of Unpardonable Sins and Runway Fashion ads, email, mobile, responsive design, rendering, native ads

The 4 W’s of Winning Mobile Emails
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The 4 W’s of Winning Mobile Emails
http://bit.ly/2cpZR4q

Publishers, Don’t Miss the Mobile Email Opportunity! “It shouldn’t be called a smartphone. It should really be called a “smart-inbox.” - Dave Hendricks, President of LiveIntent With a little calculation of the time you spend on your smartphone, you can probably see where he’s coming from.

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Publishers pray for more Pokemon.

Should You Create a Mobile App? The Publisher’s Checklist The world has gone mobile-crazy. (And with the advent of Pokemon Go, the craziness is clearly visible.) Publishers want to catch them too.

Why do Publishers Have a Love/Hate Relationship with Facebook? What’s the best way to get heavy foot traffic to your new cafe in New York City? a) Rent a property right next to major tourist attractions and build your cafe there b) Buy a property out of the way of tourist attractions and build your cafe there (Yes, obviously buying a property next to major tour...

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Are you giving away your data without fair compensation?

How Publishers Are Getting "Data-Fleeced" by Ad Networks Written for Publishing Executive - Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on…

Fastest Growing Food Content Publisher Eliminates ESP Bill and Boosts Revenue With Email Native Ads The Publisher Spanfeller Media Group (SMG) is a fast growth media company, headed up by Jim Spanfeller, former CEO of Forbes. The Daily Meal (TDM) was the first site launched by SMG in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and the fast...

Gold Lasso CEO, Elie Ashery, writes for Publishing Executive about how publishers are getting fleeced for their data by certain ad networks. http://bit.ly/1tu1w0d

Publishers Getting “Data-Fleeced” by Ad Networks Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers ab...

Designing for Mobile Can Boost Your Bucks Publishers still don't get mobile email while Facebook eats their lunch!