Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard


Today! Community Vaccination day from 12 pm - 3 pm. You can pre-register for this vaccine by clicking on this link https://k8j5m.app.goo.gl/WY64
Walk-ins are always welcome.
Get the shot and get a free Rita's Italian Ice & Frozen Custard - Borough of Freehold
Where would we be without (sing it with me) ๐ŸŽถOur Hometown๐ŸŽถ? Our thanks to our friends from DowntownFreehold.com who have so generously supported the Second Annual Field Cup Hockey Benefit:

Cozmo's Hair Color Studio
Freehold Body Care
Brooklyn Bagels and Deli
Panini Grill NJ
Mateoโ€™s Italian cuisine pizzeria
Rita's Italian Ice & Frozen Custard
The Court Jester NJ
Texas Mexican Restaurant
Federici's Family Restaurant
Tony's Freehold Grill
Mary Caruso-Albert
Center Players of Freehold
Especially For You Florist & Gift Shop
It's about ART

Your support is moving the research forward that we believe will one day allow us to say that our kids USED to have #type1diabetes.
Adopt-A-Pet fundraisers at Ritas with the Furry Angels is always a blast - I think the Dogs absolutely love this night and want every night to be a Ritas night!
I have so many pictures for the fun night but I know you missed the pups eating their icees so
We canโ€™t wait to see you Wednesday!
While you're enjoying the Snakes for Thursday's Rock concert series, be sure to stop by Rita's! 20% of all sales will go to FIS PTO for our middle schoolers. Nothing to mention or show, JUST GO! And the best part is you just might see a very familiar face taking your order!
Rita's Italian Ice & Frozen Custard
Cold and refreshing Rita's Italian Ice & Frozen Custard for a #MemorialDay treat!
Fun day at Ritaโ€™s
Ritaโ€™s makes it all better after surgery! Well at least for a few minutes!
Buddy was very happy that I walked through the door with a vanilla custard today! He loves His Ritaโ€s and all his friends there!!! As you can by how sprawled out he is to eat it!!! Thanks for refreshing him on this hot day
Thank you Ritas for your continued support of adopt-a-pet and for always welcoming the furry angels and their friends for this event! You are the best! We love Ritas!!!
Just loving some Ritaโ€™s

Come and enjoy the best frozen treats in the world! From our Made Fresh Daily Italian Ices, to our Award Winning Soft Serve Custard, and a line of yummy Blended Treats and Milkshakes, Rita's has something for everyone to enjoy!

We can't imagine a more appropriate setting for the Rita's story to begin than the sweltering hot summer of 1984. It was then that Bob Tumolo, a former Philadelphia firefighter, started selling Italian Ice from a small porch window in Bensalem, PA. Bob and his mother, Elizabeth, created their own Italian Ice recipe, which they made fresh each day and quickly perfected the flavors and consistency o

Operating as usual


Congrats to @kathysylla our Mother's Day Basket Giveaway Winner!!

Thank you to all who entered! Stay tuned for more giveaways later in the season!

#ritasfreeholdnj #freeholdnj #freeholdritas
#ritasfreehold #contest

*Please note entrants must have completed all guidelines to enter. If you did not follow them all, you were not entered. Thank you!*


Yum yum treat your mum! Here's our Mother's Day line up!


Happy Mother's Day from all of us here at Rita's of Freehold!


Let your taste buds take FLIGHT with a Rita's Ice Flight! Choose any 4 Flavors of Ice, add Custard up on top for a FIRST Class trip to flavor town ๐Ÿ˜‰. (custard is an additional charge)

#ritasfreeholdnj #freehold #freeholdnj #ritasfreehold #iceflight

Timeline photos 05/04/2022

Louder for the people in the back. ๐Ÿ—ฃ๏ธ๐Ÿ—ฃ๏ธ


Happy (early) Mother's Day! We're celebrating with a Mother's Day Basket Giveaway! Enter to win an amazing basket FILLED with things we know Mom will love! โค๏ธ

Here's how to Enter:

1. Must like our Instagram/page (You may enter the contest on both of our pages for 2 chances to win ๐Ÿ™‚)

2. Must LIKE this Contest Post

3. Must TAG 2 friends below in the comments section

It's as easy as that! This contest runs until NOON 5/8/22. You may enter the contest on both our Instagram @ritas_freehold and on our page, "Rita's of Freehold, NJ" but must follow all of the above stated rules.

*This contest is not sponsored by Instagram or Facebook. Winner will be drawn via a random drawing and contacted via DM and must respond within 72 hours to claim prize. Winner must pick up the prize in person with ID at the Rita's of Freehold, NJ. Prize is valued at $100 USD. Must be 18 years or older to enter.*

#ritasfreehold #ritasfreeholdnj #freeholdnj #freeholdritas #freehold #mothersdaygiveaway

Timeline photos 05/02/2022

Don't wake me from my REESE'S Chocolate Dream.

Timeline photos 05/01/2022

Why have one, when you can have both?
The best of both world's coming together:
Chocolate and Vanilla Custard, Rainbow and Chocolate Sprinkles... oh YUM! No one does dessert likes Rita's.

Photos from Rita's Italian Ice & Frozen Custard's post 04/29/2022

Happy Friday everyone it's a gorgeous day to stop on by Rita's way!! Sorry for that little glare if you can't see that bottom row it's mint chocolate chip Island fusion and pina colada hope to see you later!!!

Photos from Rita's Italian Ice & Frozen Custard's post 04/27/2022

The sun is shining down on us today! What a perfect day to come on by and enjoy a Rita's Treat!

#ritasfreeholdnj #ritasfreehold #freeholdnj #freehold #ritasice #ritasicenj

Timeline photos 04/27/2022

Either way, your taste buds will thank you. ๐Ÿคค


Brr we turned the Winter back on?! That's okay our ice always delights no matter the weather! See you later ๐Ÿ˜


Which REESE'S Concrete has left YOU starstruck? ๐Ÿ‘‡๐Ÿคฉ

Photos from Rita's Italian Ice & Frozen Custard's post 04/20/2022

It's the middle of Spring Break! Still have your School Coupon? Now is the time to bring it in! Only 5 days left in our School Coupon Contest!

#ritasfreeholdnj #ritasfreehold #freeholdnj #ritasice #ritasnj

Timeline photos 04/20/2022

So, which gluten-free treat are you ordering first? ๐Ÿค”

Timeline photos 04/18/2022

What's your sign? Trust the cosmos to lead you to your perfect Rita's Treat ๐Ÿ˜

Timeline photos 04/18/2022

REESE'S Peanut Butter Mudslide Concrete. Bursting with peanut butter cups, peanut butter sauce, creamy custard and hot fudge.

Photos from Rita's Italian Ice & Frozen Custard's post 04/17/2022

Happy Easter!! We will be Open 12-9:30pm today! Stop on by after lunch or dinner and the big Egg Hunt!

Don't have time to swing by today? Order on DoorDash for delivery!


Don't forget to stop by on Easter Sunday! We will be OPEN regular hours to serve up all your Easter dessert needs and those last minute Gift Cards! Happy Easter Weekend!

#ritasfreehold #freeholdnj #ritasfreeholdnj


Stop by tonight and letโ€™s help this group out!!! 5-7p.m.!!

Photos from Rita's Italian Ice & Frozen Custard's post 04/13/2022

What a WONDERFUL Wednesday to enjoy some Ice! Stop on by and have a great ๐Ÿ˜ƒ๐Ÿ‘ ๐Ÿฆ๐Ÿ๐ŸŒ๐Ÿ‹๐Ÿฅญ๐Ÿ‰๐ŸŠ๐Ÿ’๐Ÿ‘๐Ÿ๐Ÿ

#ritasfreeholdnj #freeholdnj #freehold #ritasfreehold

Timeline photos 04/13/2022

Spring crafts call for delicious reinforcements. ๐ŸŽจ๐Ÿฐ


Stop by tonight from 5-7p.m. for a fundraiser for Freehold HS DECA Club! 15% of all proceeds will go to them, no flier needed! A perfect night for a treat, a good cause and some sunshine! ๐ŸŽ‰โ˜€๏ธ๐Ÿฆ


Ah what a lovely sunny start to the week! Enjoy some sunshine and warmth with an ice-y delight from Rita's!

#ritasfreeholdnj #ritasfreehold #freehold #freeholdnj

Photos from Rita's Italian Ice & Frozen Custard's post 04/11/2022

We've got an ICE week of weather ahead of us! Be sure to grab those School Coupons and bring them in for the contest by 4.25.22!

Timeline photos 04/11/2022

DYK: We have a rotating selection from over 90 flavors of Italian Ice each day, meaning there's truly a favorite for everyone! Also, our Ice is never pre-made or shipped in, it's always made fresh on-site daily. ๐Ÿง

PC: @marzoeatss on Instagram


Yes! We will be OPEN regular hours on Easter Sunday! Stop by and grab dessert after all the festivities of the day! ๐Ÿฅš ๐Ÿ‡ ๐Ÿฅ


Happy Saturday!!! Finally some sun and warmth today! Celebrate this gorgeous day with a trip to Rita's!

Photos from Rita's Italian Ice & Frozen Custard's post 04/08/2022

Today's a great day to come in and redeem your School Coupons!

Remember they're only good until 4.25.22!! Stop in soon!

Photos from Rita's Italian Ice & Frozen Custard's post 04/07/2022

Itโ€™s a DoorDash kind of day!!!! Have your favorite treat delivered right to your front door! No better way to brighten a dreary day! โ˜”๏ธ๐Ÿš—๐Ÿš™๐Ÿ’๐Ÿ‰๐Ÿฆ๐Ÿง

Timeline photos 04/06/2022

It's still Aries Season! Where's our Aries and Tauruses at? Check back for all the zodiac treats โ™ˆ โ™‰ throughout the week ๐Ÿ”ฎ


Wednesdays call for wonderful treats from Rita's Ice ๐Ÿฅฐ

#ritasice #ritasfreehold #freeholdnj #freeholdritas

Timeline photos 04/06/2022

What are your taste buds choosing? ๐Ÿ˜‹


Tuesday Tuesday, time to treat yo self to some tasty Rita's Treats! ๐Ÿ˜‹๐Ÿ˜‹๐Ÿ˜‹

Enjoy and see you soon!

#freeholdritas #ritasfreehold #freeholdnj #ritasice


Did you student get their Free Ice Coupon yet? If so be sure to bring them in for their Free Ice and help their school to win a FREE ICE PARTY for their entire school! ๐Ÿซ๐ŸŽ’๐Ÿ‘ฉโ€๐Ÿซ๐Ÿ‘จโ€๐Ÿซโœ๏ธ

Coupons are valid ONLY at Rita's of Freehold and expire 4.25.22!

#freeholdritas #ritasfreeholdnj #freeholdnj #ritasice #couponcontest

Our Story

We canโ€™t imagine a more appropriate setting for the Ritaโ€™s story to begin than the sweltering hot summer of 1984. It was then that Bob Tumolo, a former Philadelphia firefighter, started selling Italian Ice from a small porch window in Bensalem, PA. Bob and his mother, Elizabeth, created their own Italian Ice recipe, which they made fresh each day and quickly perfected the flavors and consistency of the frozen treat, adding chunks of fresh fruit to some of the flavors. With the modest goal of earning a little extra income, he named the business after his wife, RITA!

Today, Ritaโ€™s continues to grow, expand, and spread happiness everywhere it goes. Still made fresh every day with real fruit. Still refreshing. Still fun. Still delicious. Just like it was in the early days when Bob Tumolo and his mother opened the very first Ritaโ€™s in 1984.

Ritaโ€™s is proud to be a locally owned small business, and an ultimate treat destination for families. Whether you enjoy Ritaโ€™s famous Italian Ice, award-winning Frozen Custard, our #1 treat Gelati, or another signature treat, weโ€™re committed to providing a dose of happiness with every visit.

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47 W Main St
Freehold, NJ

Opening Hours

Monday 12pm - 9:30pm
Tuesday 12pm - 9:30pm
Wednesday 12pm - 9:30pm
Thursday 12pm - 9:30pm
Friday 12pm - 10pm
Saturday 12pm - 10pm
Sunday 12pm - 9:30pm

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