Carter House Copy
Share
Carter House Copy writes knockout words for knockout brands and makes sure everything you do packs a punch.
And also, Judge Judy.
I promise it’s not that deep, you guys 🤪
05/21/2026
If we had a nickel for every time a client asked us how to get their site to show up in AI search results (or LLMs like Chat, Claude, Perplexity, etc.) — we’d be ricccccchhhhh!
Our answer?
It’s always the same (+ honestly, not much has changed).
SEO still matters. Good content still matters. UX still matters.
Maybe more than ever.
These May 2026 updates STRAIGHT FROM GOOGLE THEMSELVES just prove we were right 🤪🤪🤪
Source: Search Central, 5-15-26
05/01/2026
We could go on and on about the deep, strategic approach we took with this client (+ that we take with every client) — but honestly, this says it pretty well.
+++++
Gets tiny microphone — forgets how to talk at a normal volume 😂😂😂
04/27/2026
Strategy >>>>> Tactics, all day every dern day 👏👏👏
Do I think this would *ACTUALLY* land with employers?
It’s a solid maybe, honestly.
I skew NO because point-solution fatigue is SO REAL right now in the HR space (and you’d need a lotttttttttt of early market traction to prove this one worthy of HR resources) — but I skew YES because the pendulum is swinging back to “workplace perks” (a la early 2010s) as more and more employers want employees back onsite.
So basically — scale to 10k D2C and then explore the employer channel 🤪 I honestly think this has legs!
What do you think? Could this be a viable D2C business play?
Poke holes.
Or you know, build it and prove me right 🫣
+++++
I’m Diana Carter, mom of 4 (6 + under), Fractional CMO, GTM leader, and founder of , a strategy-first growth marketing agency partnering with brands shaping the future of work, benefits, parenting and women’s health.
If you’re trying to sell to parents, caregivers, employers, HR or benefit brokers — we’re your people.
Team work makes the dream (and your dream too!) work 👏👏👏
Just a mom standing in front of an article asking the world to make sense 🤪🤪🤪🤪
Ever been asked to give your elevator pitch? Here’s mine...
Hi — I’m Diana Carter👋
Mom of 4, Fractional CMO, and the founder of — a full-service growth marketing agency helping startups shaping the future of work and benefits, parenting and family life, and women’s health.
Basically, if you’re trying to sell to parents, caregivers, employers, HR or benefit brokers — we’re your people.
If you’re new here — introduce yourself below. If you’ve been around for a while — thanks for enduring the sass 😜
If you serve a specific audience — parents, employers, health plans, brokers, whoever — your website needs to say that.
Not implied. Not buried. Out loud.
Because your person is SCANNING. They’re deciding in seconds if this is for them.
Make them work for it? They’re gone ✌🏽
I see this constantly with brands in the benefits, parenting, and women’s health space. Incredible products. Built for a specific person.
But messaging that talks to everyone and lands with no one.
Name your audience. Spell it out. Make them feel it immediately.
(Curious what that looks like? Check out the WHAT WE DO section at carterhousecopy.co.)
+++++
I’m Diana Carter, mom of 4 (6 + under), Fractional CMO, GTM leader, and founder of , a strategy-first growth marketing agency partnering with brands shaping the future of work, benefits, parenting and women’s health.
If you’re trying to sell to parents, caregivers, employers, HR or benefit brokers — we’re your people.
Click here to claim your Sponsored Listing.
Website
Address
29715, 29716