Taking Instagram vs. reality to a new level😂

The visual creatives and videos you post play a pivotal role in your organization's social media strategy. While authentic imagery is always preferred, sometimes you have to work with what you've got. So how can you optimize your profile even without authentic imagery? Let's break it down👇

📸 User-generated content: if you do not have the personnel or resources to capture your own images, encourage customers to post photos and tag you. Or hire a digital marketing agency to handle that for you😉
📸 Stock imagery is your friend: while stock imagery should never be your first option, finding and investing in quality stock imagery can certainly come in handy. However, you need to be observant and examine the image to ensure there are no discrepancies with your brand voice, personality, or product usage within the stock photo.
📸 Less is more: if you are creating a graphic, keep it simple. This will help your followers quickly understand the purpose of the post without being overwhelmed.
📸 Stick to your style guide: there is nothing wrong with a graphic-based post as long as you maintain consistent branding (font, colors, logo, etc.).

Thank you for the kind words, Eric👍

As a small business, we hold close relationships with all of our clients and pride ourselves on our top-quality customer service. We're also pretty strong when it comes to digital marketing too😉

Interesting in improving your online presence and reach? Contact our team today!

Our team kicked off the holiday season with a bang last Friday at our 2022 KME Holiday Party🎉 We are so thankful for everyone on our team & cannot wait to see what 2023 has in store for us!

Mission Grow a Mo is complete✅ Shoutout to the members of our team who participated in Movember, helping raise awareness for men's health, and to those who supported us along the way! Swipe to see our mustache accomplishments👉

At least we learned to smile in November😂

Looking to end the year strong, but not sure how? Our team of digital marketing experts has built a list of the top four tips we recommend for every organization to add to their marketing tactics this year and set up next year's success. Swipe to learn more & contact us today for help reaching your year-end goals👉

They weren't kidding when they said SEO is a marathon, not a sprint😂

Walking in a winter wonderland✨❄️

Last weekend Molly and Katie took a trip to Olney, Maryland, for the Winter City Lights grand opening, and it did not disappoint🤩 From walking through the magical 1.5-mile trail of lights to snow tubing, bonfires, and more, Winter City Lights is an attraction you won't want to miss!

Visit their website to learn more & buy your tickets today:

Happy ! Thank you to everyone who has supported over the years! We would be nothing without you😊 Enjoy the rest of your weekend, and don't forget to shop small🛍️

Year after year, technology and search algorithms continue to change, causing digital marketers to adapt their strategies accordingly. While there are numerous tools we use to stay on top of evolving digital strategies, here are three digital marketing tools that our team is extra thankful for💻👉

Happy Thanksgiving! Wishing you a happy holiday filled with family, fun, and delicious food🦃❤️

It's halfway through Movember, and our team is ready to show off their progress👍 Despite some of the blank faces, we swear we are extremely happy to be a part of this initiative😂

Are you close to reaching your Movember goal? Let us know in the comments & click here to support the KME Movember team:

Quality over quantity❗❗

One of the most common misconceptions about social media marketing is that your organization needs to be posting 24/7 in order to reach your target audience. You do not need to hold a presence on all platforms, only the ones that are beneficial for your brand. Here are some insider tips on factors to consider when choosing social platforms:

📱 Know your audience: demographics vary by platform, so do your research to determine which will help you best reach your audience.
📱 Define your goals: are you hoping to use this profile to showcase new products and projects, or are you looking to use this as a customer support outlet?
📱 Adapt your content: top-performing content varies by platform, so be aware of when to rely on graphics vs. authentic imagery, picture vs. video, etc.

Still need help developing your social media strategy? Contact our team today!

Thank you for the great review, Reese Law Office! Our team has loved helping your digital presence grow over time, and we cannot wait to see what the future holds for your firm!

Is your organization looking to engage new users online and expand your digital presence? Sign up for a digital evaluation today!

BRB switching over to HubSpot and taking a play break🐕

As one of the most popular inbound marketing tools and cloud-based software in the industry, HubSpot offers businesses the resources to help them create campaigns and content that work alongside a search engine’s algorithm and social media campaigns.

Reach out to our team of HubSpot experts and learn how your business can save time and energy and minimize room for error with marketing automation!

Think you know SEO?🤔 While we all rely on search engines for quick fact checks, image searches, and local business details, you may not be the search engine expert you think you are. Swipe to learn about four common SEO myths and how our digital marketing experts suggest you combat them👉

Another day, another visit to the JMU College of Business✔️ Last week, Chris and Katie had the opportunity to present and share pay-per-click advertising insights with some of JMU's Digital Marketing students. We'd like to extend a huge thank you to Professor Canessa Collins and Dr. Janna Parker for inviting us to your classes, and we hope to revisit the JMU COB Marketing Department again soon!

KME.Digital at offers full-service SEO, SEM, Social Media, Digital Strategies & Te

KME is a full service boutique interactive marketing, web design, and IT Consulting firm in Fairfax County, Northern Virginia. KME supports local, regional and national firms in their digital marketing strategies, online advertising, IT and content management - to attract new business, promote their cause or mission, convert and retain new customers.


Several high-value leads in only a few weeks? There's more where that came from👍

Thanks for the kind words, Bill! We're glad you've enjoyed your experience working with KME and look forward to helping your business continue to grow!

Interested in improving your business' online visibility? Reach out to today to get started.

Photos from's post 08/24/2023

Did you know 93% of online experiences begin with a search engine? It is more important now than ever for your business to be seen online. So, how does this work? Swipe to learn more about search engine optimization (SEO), and reach out to the experts at to get started improving your online presence today👉

Photos from's post 08/11/2023

A huge thank you to everyone who attended our recent annual Summer Jamboree - even amidst the record-breaking heat😅 Swipe for some highlights from the event👉

Interested in learning more about the amazing KME team and our services? Click here to get started:


The KME team took this mobile forensics company to new heights, achieving a staggering 200% increase in Google Ad conversions since our partnership began😮🤯⠀ ⠀

Through KME's involvement, our services have included pay-per-click advertising, search engine optimization, and paid social media campaigns on LinkedIn. In addition to creating, launching, and managing paid media campaigns, KME also assisted this client in setting up full-funnel event tracking and deploying click fraud protection. ⠀

Wondering how can boost your business? View other case studies, and reach out to our team to learn more:


Ken just gets it😂✨


Are you interested in increasing your business's visibility on Google, attracting higher-quality leads, and only paying for converting customers?

What if we told you that your business can advertise on Google and pay solely for the leads that convert directly through the ads? That's what Google's Local Service Ads offer!

Local Services Ads help you connect with nearby users searching for the services you offer on Google. Plus, you only pay if a customer calls, books, or messages your business directly through the ad.

So, how does it work? Similar to a traditional pay-per-click advertisement, these ads are easy to set up and launch - especially with the support of our digital marketing experts😉 To get started, your business will create a profile, undergo Google screening and verification, choose which services to advertise, adjust your budget, and you're all set!

Interested in learning more about Local Service Ads? Reach out to a PPC expert at today!

Photos from's post 07/20/2023

Have you heard about Instagram Threads?🤔 Launched on July 5th, the new app reached a record-breaking 100 million users within the first five days of being live. But what is Threads? Swipe through to learn more, and follow us on Threads 👉

Photos from's post 07/19/2023

A quick mid-week check-in from your favorite team of digital marketers📸 Whether we're spending the day in the office or working from home, our team always finds a way to stay connected😊

P.S. Check out the Summer Jamboree invite in the third pic👀 We hope to see you there!


Thanks for the awesome review, Michael👍 We are so glad our team was able to help improve your online visibility and drive more leads for HeyDay Golf!

Interested in taking your business to the next level? Contact our team of digital marketing experts to learn more:


Not sure if your website is performing to the best of its ability?🤔 With a positive user experience, consistent branding, and core information about your businesses, your website should help guide visitors through the sales funnel and close more deals.

At, we create websites that work! Our digital marketing experts pride themselves on their ability to design and develop websites that boost visibility, increase traffic, and capture leads.

Take a look at this client's recent digital marketing success for a sneak peek at our website development capabilities, and contact us today to learn more!


Happy Fourth of July from! Wishing you a happy and healthy holiday filled with family, friends, and fun❤️⠀


Way to go, website development team! We are proud to announce that we received an award for our website development project with Bookkeep🎉🏆

Bookkeep approached KME hoping to create a website that better reflected their new branding and messaging. With a focus on exhibiting more brand personality, our design team incorporated people-first imagery, bright colors, and ample white space. We also generated content, curated product screenshots, and created several custom diagrams to add as our final touches.

Need help revamping your website? Reach out to our award-winning website development team today:

Photos from's post 06/29/2023

In two days, Google Analytics will officially migrate from the Universal Analytics property to GA4. But what does this mean for your business?🤔

Swipe to learn the most notable metric changes, and remember to migrate your analytics data over before July 1st👉


This "Refresh & Realign" event is tailor-made for all professionals who recognize the importance of periodically reassessing their , preserving their mental and emotional well-being, and circumventing the detrimental effects of stress and burnout! We look forward to welcoming you to an evening of refreshment, realignment, and inspiration!

Our distinguished panel will share their personal journeys with burnout and unveil effective strategies for preventing it. Their inspiring stories and practical tips will equip you with the tools you need to navigate the challenges of a demanding career while maintaining your well-being.

Panelists are 🥁🥁🥁
👤 Angela Inzerillo, Co-Founder of Impact Business Solutions LLC
👤 Colin May, Chief Strategy Officer of
👤 Madhavi Rao, Owner and certified yoga instructor of Prana Health
👤 Tony Wagner, Sales and Management Trainer for Sandler Training in Northern Virginia, Precision Sales Consulting

Register here:
📣 Sponsors:, CST Group, CPAs, PC ,, Leidos, Reston Community Center, and Northwest Federal Credit Union


With the rising popularity of AI, users have turned to ChatGPT for support in generating new ideas, solving simple tasks, and even assisting with fun activities like preparing recipe ideas. However, how can we leverage ChatGPT in our professional lives? Is ChatGPT capable of accurately predicting outcomes and planning strategies for businesses?

The WestxDC team consulted ChatGPT about a hypothetical business scenario to determine if we could receive specific, curated advice for NOVA businesses facing challenging economic conditions. Click here to continue reading:

Photos from's post 05/31/2023

Most users decide whether or not they want to stay on a page within the first 10 seconds of visiting a website. So, how can you ensure that your website passes the test?🤔 Swipe to learn about the top six elements of a great website design, and contact our website development team to learn more👉


Thank you to all who have sacrificed and served this country! Wishing you and your loved ones a safe Memorial Day.


At KME, we take the "work hard, play hard" motto very seriously😂🎾

Keep watching for some highlights from our recent pickleball outing!


We may be biased, but we think your website looks awesome, too😉💻

Thank you for the review, Ibi! We're so glad our team could provide you with a website design that fits your brand and continues to optimize your business' online conversions.

Click here to learn more about our web development services and contact our team today to get started:


We are very excited to announce that KME Digital is an official Yelp Advertising Partner, gaining access to the best tools and support to drive local business available. If you'd like to learn more about our first class local SEO and lead generation services, reach out and schedule a meeting.



Our team was all smiles last week at the Greater Reston Chamber of Commerce NoVA B2G Matchmaking Conference😁

Thanks to all who stopped by our table! If you missed us on Thursday, we'd love the chance to connect. Reach out to our team and learn more about our B2G services:


HubSpot 🤝 Streamlining your digital marketing efforts

Having sufficient resources to optimize your digital marketing campaign is key to soaring your digital engagement with your audience. As a certified HubSpot partner, our team has first-hand experience and success using HubSpot's tools.

From customizable templates and workflows to in-depth reporting and more, HubSpot's all-in-one software is the perfect solution for businesses across all industries.

Are you ready to level up your business? Contact us to learn more about HubSpot today:


7 years ago today - our first day in the KME office🤯

It's crazy to look back on pictures from 2016 knowing how far our team has come. We are so thankful for all the support and opportunities our community has given us since we started, and we cannot wait to see what the future holds!

P.S. nice make-shift desk, Eric😂


The KME team took this national moving & storage company to new lengths as they've recorded a jaw-dropping 105% increase in leads since our partnership began😮🤯

Through KME's long-term involvement with this company, our services have included pay-per-click advertising, webpage redesign and hosting, social media management, HubSpot integration, and search engine optimization.

Wondering how can help your business? View other case studies, and reach out to our team to learn more:

Photos from's post 02/21/2023

Social media profiles often rank in search results, and relationships established on social media often lead to high-intent searching across search engines, but SEO ≠ social.

Although using social as a search engine is gaining more popularity, it is important to keep in mind that SEO and social could not be more different. Swipe to learn more about how to alter & optimize your digital marketing strategies👉

Photos from's post 02/20/2023

This new class of interns looks a little different than the last group🧐😂

Happy National Love Your Pet Day! Swipe to see pictures of our favorite KME team members🐶👉


But can you blame them?😂 Industry jargon is made for industry use!

Marketing advertisements and efforts are created to attract qualified leads and expand brand awareness. How are people supposed to understand what your company does, how it can help them, or how to convert if they can't decipher the message you are relaying?

📢 Keep the industry jargon for internal conversations and optimize your performance with language tailored to your audience!

Photos from's post 02/14/2023

With so many marketing tools and software available, it's hard to know which ones are worth your time. But don't worry, we're here to play matchmaker😂

Check out these dating profiles for some of the most popular tools on the market right now & see which one catches your eye👉

Are you swiping right?👀


Contemplating investing in digital marketing for your business? We'll let the numbers speak for themselves🤯📈...

Since our client's engagement with’s full suite of online marketing services, our team has driven a 27% increase in total site visitors/users, a 7% increase in click-through-rate, a 687% increase in Google Ads conversions, and an 85% decrease in cost per conversion.

View other case studies here & contact our team to get started today:


Absolutely starstruck!🤩 We're just proud, that's all😂


And that's what we call retargeting😂

Oftentimes, website visitors won’t convert until their third or fourth visit to your website, which is why it is critical to exert marketing resources to stay top of mind and recapture your website visitors. Interested in learning more about retargeting campaigns? Reach out to our Pay-Per-Click experts today!


We'll just leave this here🤓🤖...

Trust the AI experts at ChatGPT and contact our team to build your digital marketing strategy today!


Oh wait, I guess we don't have any🤷😅 is the leading digital marketing agency throughout the DC and Northern VA area, offering in-house web design, SEO, social media, and more digital advertising services all within one team.

Are you ready to take your business to the next level and boost your digital presence? Contact us today!

Photos from's post 01/31/2023

Many of us find immediate satisfaction when websites are easy to use, have simple functions, and contain messaging that’s straight to the point - so it comes as no surprise that your website visitors do too.

With experience in serving clients with effective UX design and development services since 2005, we ensure that when you work with us, you'll receive a website that connects you to your target audience in the most efficient way possible, boosts your visibility, and increases your conversions. Learn more:


Another huge win for our SEO and PPC teams👏 After just a few months of working together, KME was able to help EZ Downsizing Tampa increase their website users by 236%, increase pageviews by 150%, and decrease the website's bounce rate by 13% YTD🤯

Our strategy for EZ Downsizing Tampa was a multi-faceted approach that included SEO, Google Ads, location-based SEO, and developing an entirely new subdomain dedicated to the franchise location. We worked hard with the client to identify the most effective channels to reach their target audience and deliver results quickly.

View our case study collection for more success stories & contact us to get started on your digital marketing strategy today:


Just when you think you've nailed a trend😅💔

Content tip: act fast! Trends occasionally have a second life, but don't rely on this to always happen. As soon as you see the trend on your feed, you need to get the ball rolling on filming and idea generation.

Photos from's post 01/25/2023

First impressions are important. If people do not like the first line of your caption, odds are they'll keep scrolling. So how do you create a captivating social media caption? The power lies within the hook.

Swipe to learn our top three tips for capturing your audiences' attention👉

Timeline photos 01/16/2023

Join us today in honoring the life and achievements of Martin Luther King, Jr.


Talk about convenient😏

Are you looking for digital marketing help? At, our team of digital marketing experts can handle everything from your website design to email marketing, blog writing, pay-per-click advertising, and more! Contact us today to learn more.

Photos from's post 01/11/2023

As a business owner, you may not be the most well-versed in everything digital and web related (& when you work with the digital marketing experts at KME, you don't need to be😉). But as a website owner, it is important to have a general understanding of what domain authority is, how it works, and how you can use it to your advantage.

Swipe through to learn the basics of DA & check out our recent blog post to learn more👉

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10410 Main Street , Suite 200
Fairfax, VA

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Wednesday 9am - 5pm
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