Rita's Italian Ice & Frozen Custard

Ice, Custard, Happiness is what it's all about. Stop by the COOLEST place in town for one of our frozen treats. Let's all go to RITA'S! ICE + CUSTARD = HAPPINESS
At Rita’s, “Ice Custard Happiness” is our way of life.

We’re passionate about delivering super-friendly guest service and providing our guests with a cool, smooth, delightfully happy treat experience. If you’re looking to build memories, celebrate special moments, mark traditions, or simply need a pick-me-up, our fresh, tasty treats are guaranteed to do the trick. The best part? We take great pride in serving them to our community—and always with a side of happy.

Operating as usual


Shamrock 'n roll into March with three deliciously decadent Shamrock treats featuring our NEW limited edition Shamrock Cream Ice. Which treat will be your lucky charm? 💚🌈☘️

Photos from Craig Rothstein State Farm Agent's post 03/07/2022

Please support Craig Rothstein State Farm Agency here in E-Town and Mountville. Not only are they friends of ours, they are our provider for all our insurance needs. Tell them E-Town Rita's sent you!!


Introducing our new flavor, Shamrock Cream Ice. Get yours today at Etown Rita’s, 30 N. Market St, Elizabethtown, PA. Open 12-9!

Timeline photos 03/05/2022

Which fruity favorite has your heart: 🍒, 🥭, 🍏, or 🍋?


I would like to give a HUGE "Thank You" to all of you that braved the cold and stood in line yesterday. You are what makes this all worth while!! Be Cool, Eat A Rita's!!!


Let’s welcome our first customer of the year. It’s non other than Elizabethtown Heating & Cooling’s own Andy Shank!


OPENING DAY! Here’s our 2022 starting lineup. Remember, everything is 21% OFF today!!

Rita's Italian Ice & Frozen Custard updated their business hours. 02/17/2022

Rita's Italian Ice & Frozen Custard updated their business hours.

Rita's Italian Ice & Frozen Custard updated their business hours.


Please follow our new TikTok [email protected]!


I couldn’t wait one more day for Rita’s Custard. Your chance is Opening Day, this Friday, 2/18! Celebrating Rita’s 21st year in Etown. Opening at 12 Noon. EVERYTHING WILL BE 21% OFF!


We have been serving happiness in E-Town for 21 years! Opening day is Friday 2/18!! EVERYTHING WILL BE 21% OFF ON OPENING DAY!!!

Timeline photos 02/07/2022

Dreaming of strawberry fields with a Strawberries n' Cream Misto®. 💭🥤


Wishing everyone who celebrates a wonderful Christmas Eve filled with good tidings and even better treats.🎄🎅🎁

Timeline photos 11/28/2021

Wishing you lots of love and light this Hanukkah! 🕎

Timeline photos 11/14/2021

We hope you're enjoying the Autumn season (and hopefully some Rita's you stocked up on)!


Creep it real and have a happy and safe Halloween! 🎃👻🕯️

Timeline photos 10/01/2021

Happy World Smile Day! We hope you find lots of wonderful things to smile about today. 😄


Rita's is now closed for the season. We'd like to thank all our wonderful guests for an excellent season! We will see you in February!!


Etown Highschool Mini-Thon Fundraiser tonight from 5-8. Come, support and help to conquer childhood cancer.

Timeline photos 09/22/2021

It's fall, y'all. Now go out there, grab a Rita's pumpkin treat to-go and find some crunchy leaves to step on. 🍂🎃

Timeline photos 09/20/2021

We're talking to you. 😉


Attention Everyone! Rita's last day of the season will be Sunday 9/26. Stock up now!!

Timeline photos 09/16/2021

Tag a friend that shares your passion for pumpkin. 🎃


The perfect addition to your fall bucket list ✔️🍂🎃

Photos from Rita's Italian Ice & Frozen Custard's post 09/06/2021

What's your pick of the patch: REESE'S TAKE5 Pumpkin Concrete OR Pumpkin Milkshake? 👇🎃

Timeline photos 09/01/2021

Drop a 🎃 below if your house is already decorated for fall.


Due to the impending weather, for the safety of our employees and guests, Rita's will be closed today, 9/1. Everyone please be safe...


Carve out some time for NEW Pumpkin treats at Rita's! Get all the fall feels with our yummy Pumpkin Milkshake and one-of-a-kind REESE'S TAKE5 Pumpkin Concrete. 🎃🥤🍂

Timeline photos 08/27/2021

Three pathways to yum. Which one are you taking?

Timeline photos 08/24/2021

It's time to make a summer beach playlist. What song is your must-have? 🎶📻

Here’s Our Story, Rita’s Italian Ice

We can’t imagine a more appropriate setting for the Rita’s story to begin than the sweltering hot summer of 1984. It was then that Bob Tumolo, a former Philadelphia firefighter, started selling Italian Ice from a small porch window in Bensalem, PA. Bob and his mother, Elizabeth, created their own Italian Ice recipe, which they made fresh each day and quickly perfected the flavors and consistency of the frozen treat, adding chunks of fresh fruit to some of the flavors. With the modest goal of earning a little extra income, he named the business after his wife, RITA!

Today, Rita’s continues to grow, expand, and spread happiness everywhere it goes. Still made fresh every day with real fruit. Still refreshing. Still fun. Still delicious. Just like it was in the early days when Bob Tumolo and his mother opened the very first Rita’s in 1984.

Rita’s is proud to be a locally owned small business, and an ultimate treat destination for families. Whether you enjoy Rita’s famous Italian Ice, award-winning Frozen Custard, our #1 treat Gelati, or another signature treat, we’re committed to providing a dose of happiness with every visit.

Videos (show all)





Catering Groups Kids Outdoor

Price Range



Italian Ice, Frozen Custard, Gelati, Misto, Milkshake, Sundae, Blendini, Concrete's.

Payment Options

Cash Discover Mastercard Visa



30 N Market St
Elizabethtown, PA

Opening Hours

Monday 12pm - 9pm
Tuesday 12pm - 9pm
Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 12pm - 9pm
Sunday 12pm - 9pm

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