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Twitter Adds New ‘Conversation Insights’ to Media Studio – Advertising Consultant

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Twitter Adds New ‘Conversation Insights’ to Media Studio – Advertising Consultant Twitter has added a new ‘Conversation Insights‘ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. As you can see in this screenshot...

Video Marketing Insights for the 2019 Holiday Season [Infographic] – Advertising Consultant

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Video Marketing Insights for the 2019 Holiday Season [Infographic] – Advertising Consultant In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are planning to include video in the 2019 holiday marketing – over time, marketers are learning that video enables them to con...

30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] – Advertising Consultant

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30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] – Advertising Consultant Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic. They break things down as follows: SEO B...

Pinterest Expands Self-Help Tools, Outlines Improvements in Detection of Self-Harm Content – Advertising Consultant

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Pinterest Expands Self-Help Tools, Outlines Improvements in Detection of Self-Harm Content – Advertising Consultant After first launching its self-help tools to assist those searching for terms related to mental health concerns back in July, Pinterest has this week expanded its self-help assistance exercises to cover more types of potential health problems, including depression and self-harm. As explained by Pint...

TikTok Tests Social Commerce Links in Videos – Advertising Consultant

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TikTok Tests Social Commerce Links in Videos – Advertising Consultant TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos. BREAKING: TikTok launches ‘link in bio’ & ‘social commerce URLS’ in videos @TaylorLorenz@sarahintampa@TechCrunch@thenextweb@...

7 Rules of Social Media Automation [Infographic] – Advertising Consultant

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7 Rules of Social Media Automation [Infographic] – Advertising Consultant Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools – the key lies in finding the balance between automation and personal engagement. But how do y...

How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic] – Advertising Consultant

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How to Use Emojis and Symbols to Improve Your Marketing Strategy [Infographic] – Advertising Consultant Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share their guide to emojis in marketing in this infographic. Here’s what you’ll learn: Stats about emojis in email marketing Sta...

Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve – Advertising Consultant

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Facebook Launches Military and Veterans Hub to Improve Digital Skills for Those Who Serve – Advertising Consultant Facebook has launched a new resource hub to help military members and veterans in improving digital literacy, and expanding their opportunities. Called the ‘Military and Veterans Hub‘, the new mini-site will help those who serve to find job opportunities, enhance their digital skills, and provid...

Twitter Bans All Political Ads in Response to Concerns Around Misinformation – Advertising Consultant

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Twitter Bans All Political Ads in Response to Concerns Around Misinformation – Advertising Consultant While the debate around how social platforms should address political speech and misinformation intensifies, Twitter has made the major announcement that it will move to ban all political ads on its platform, in order to distance itself from such concerns. We’ve made the decision to stop all polit...

Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead – Advertising Consultant

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Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead – Advertising Consultant Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. That could enable c...

Why Your Company Must Use Social Media to Build its Employer Brand [Infographic] – Advertising Consultant

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Why Your Company Must Use Social Media to Build its Employer Brand [Infographic] – Advertising Consultant Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand. Beyond marketing to your potential customers, your business’ social media presence can also act as a powerful signa...

New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content – Advertising Consultant

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New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content – Advertising Consultant Wouldn’t it be helpful to know when your audience is most engaged with your content, and at what point you should present your CTAs to maximize desired reader response? Nielsen and Taboola recently partnered on a new study to determine the ‘Moments of Next‘, the key points at which consumers a...

Facebook Launches Facebook News, a Dedicated Tab for News Content – Advertising Consultant

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Facebook Launches Facebook News, a Dedicated Tab for News Content – Advertising Consultant After months of testing, and after reportedly securing multi-million dollar agreements with publishers, Facebook’s new, dedicated – trusted – News tab has arrived. ???? Introducing Facebook News – a dedicated news tab starting to roll out today in the US pic.twitter.com/Mrkx6CGWaq — Facebo...

Twitter’s Considering a New Checkmark to Highlight Bots on the Platform – Advertising Consultant

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Twitter’s Considering a New Checkmark to Highlight Bots on the Platform – Advertising Consultant This could be interesting – one of the common problems raised with Twitter is the prevalence of bot profiles, non-human Twitter handles which can amplify, manipulate and replicate tweet engagement. This has become particularly problematic in political discussion – last year, Wired reported that ...

Instagram Adds IGTV Series Option to Categorize Videos – Advertising Consultant

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Instagram Adds IGTV Series Option to Categorize Videos – Advertising Consultant Do people care about IGTV yet? The jury’s still out, but Instagram is gradually working to improve the option, and boost exposure for IGTV content. And this week, Instagram has added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. Now y...

4 Key Tips on Hiring For Social Media Roles in 2020 – Advertising Consultant

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4 Key Tips on Hiring For Social Media Roles in 2020 – Advertising Consultant It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – ha...

How to Create a Winning Content Strategy for Your Blog – Advertising Consultant

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How to Create a Winning Content Strategy for Your Blog – Advertising Consultant You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. The thought is both exci...

9 Key Mistakes to Avoid in Chatbot Marketing – Advertising Consultant

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9 Key Mistakes to Avoid in Chatbot Marketing – Advertising Consultant Chatbots are on the rise in the world of sales and marketing, providing easy, “always-on” options to assist customers with their queries, process commonly requested tasks, and even make product recommendations. With all these features and more, chatbots can boost productivity and efficiency – ...

How to Raise Money for Charitable Causes Using Facebook Stories – Advertising Consultant

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How to Raise Money for Charitable Causes Using Facebook Stories – Advertising Consultant Are you using Facebook Stories? Now at more than 500 million daily active users across both Facebook and Messenger, The Social Network’s ephemeral, Snapchat-style Stories are rising in popularity, with Facebook repeatedly noting that Stories will soon overtake the News Feed as the primary social s...

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired – Advertising Consultant

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Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired – Advertising Consultant Facebook CEO Mark Zuckerberg this week presented an impassioned speech about his views on the role that social media is now playing in society – and in particular, how Facebook, and other platforms, are influencing political outcomes, and if/what they should do about it. Facebook has come under in...

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Instagram Adds New Options to Control Third-Party Access to Your Account Information – Advertising Consultant

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Instagram Adds New Options to Control Third-Party Access to Your Account Information – Advertising Consultant Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. As explained by Instagram: “Third-party apps and websites often provide an option to “Import photos from Instagram” or to ....

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10 Experts Share Their Social Media Marketing Tips for the Holidays – Advertising Consultant

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10 Experts Share Their Social Media Marketing Tips for the Holidays – Advertising Consultant It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil ...

17 Web Design Stats to Help You Create a More Effective Home Page [Infographic] – Advertising Consultant

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17 Web Design Stats to Help You Create a More Effective Home Page [Infographic] – Advertising Consultant Are you looking for ways to improve your business website? Want to ensure your website home page isn’t letting your business down? The team from GoGlobe share the stats you need to know in this infographic. They break things down into the following sections: Design stats Behavioral trends Info peo...

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts – Advertising Consultant

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Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts – Advertising Consultant With Instagram’s influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts and videos. And that can definitely pay off ....

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Twitter Launches New App for Mac, Using Catalina OS – Advertising Consultant

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Twitter Launches New App for Mac, Using Catalina OS – Advertising Consultant This will be welcome news to Mac fans. Twitter has this week announced that its latest version of the Twitter app for Mac, built on macOS Catalina, is now available in the app store. ???? Return of the Mac. ???? — Twitter () October 11, 2019 Twitter first previewed its revamped Mac app bac...

5 Ways to Leverage Customer Training to Create Marketing Content [Infographic] – Advertising Consultant

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5 Ways to Leverage Customer Training to Create Marketing Content [Infographic] – Advertising Consultant Education-based marketing centers around sharing deep knowledge about a topic or industry which addresses consumer pain points, and solves problems. It’s how we do inbound marketing for ourselves and our clients for many reasons. One key benefit is that education-based marketing avoids off-putting...

Quora Adds New Ad Targeting Options, Provides Campaign Checklist to Help Maximize Performance – Advertising Consultant

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Quora Adds New Ad Targeting Options, Provides Campaign Checklist to Help Maximize Performance – Advertising Consultant When you’re considering your digital marketing options for 2020, Quora probably isn’t going to be at the top of your list. But it may well be worth a look – the app sees more than 300 million monthly unique visitors, and those people are researching specific questions, which often relate to co...

What I Learned from Surveying Over 400 Influencers – Advertising Consultant

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What I Learned from Surveying Over 400 Influencers – Advertising Consultant With influencer-brand relationships becoming increasingly important in digital marketing strategy, I wanted to get a better feel for how the influencers themselves view influencer marketing. To do this, I surveyed over 400 influencers and got their take on the current state of the industry. Brands h...

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Facebook to Pay $40 Million in Settlement Over Inflated Video Metrics – Advertising Consultant

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Facebook to Pay $40 Million in Settlement Over Inflated Video Metrics – Advertising Consultant Facebook is set to pay $40 million in a settlement over a case which alleges that The Social Network knowingly inflated its video view metrics in order to attract more ad spend. The case was originally filed in the California Federal Court in October last year – as reported by The Wall Street Jour...