Define Nutrition
We created Define[Nutrition] for one reason: To help others Fulfill Their Potential. Therefore, at D
What you fuel with matters!
But, don’t just take our word for it, hear from define[athlete] Tanner Gregurich as he’s heading to Sweden for the HYROX World Championships!
Meet Kevin, the Founder and Owner of define[nutrition] as he breaks down where we’ve been and where we are going!
06/08/2026
define[ambassador] Jon Perkins recently took on Tulsa Tough, one of the biggest bike races in the US, and had define helping him along the way! He had a great weekend altogether and even took home a 4th-place finish at the Blue Dome District Criterium. Hear how define products helped him through the 3 days of racing! �
“Going into 3 days of racing at Tulsa Tough, I knew I needed enough carbs, electrolytes, and protein to help me get through the weekend. define[glucose+] and [hydrate] kept me feeling fresh and ready to line up each day. The second my race was over, it was straight to the cooler bag for my post-race drink, which consisted of [isolate] and [creatine]. I’ve been using these daily for the past few years and know I can always count on them to get me through the hardest days on the bike.“ - Jon Perkins
Everyone has a favorite. We asked the define[team] to pick their go-to flavor of define[hydrate], and now we want to hear from you. If you could only choose one flavor or maybe even a combo, what are you grabbing? Drop your favorite in the comments
06/01/2026
Have you snagged your Made For More tee yet?
The response to this release has been incredible, and while we still have shirts available, we don’t want anyone who has been thinking about grabbing one to miss out. More than a shirt, it’s a reminder that you’re capable of more than you think. More growth. More discipline. More purpose. Once they’re gone, they’re gone. Have you picked yours up yet?
05/29/2026
The wait is over! Our new “Made For More” tee is officially available now.
Built around the belief that every person is capable of more than they think. More growth, more discipline, more purpose, more out of themselves. Because, defining who you are starts with believing you’re capable of becoming more.
Now live at definenutrition.com only
05/27/2026
Some things are more than just a shirt.
“Made For More” drops in 2 days as a reminder that growth starts the moment you stop settling for less than you’re capable of! You were made for more.
05/25/2026
Who all took on Murph today? More than just a workout, Murph is a Memorial Day tradition done to honor Lt. Michael P. Murphy and all those who made the ultimate sacrifice serving our country. Today is about remembering their courage, sacrifice, and legacy.
Whether you did it Rx, scaled it, split it with friends, or simply showed up and gave your best… we want to hear about it! Drop a 🇺🇸 or tag your crew if you completed Murph today below!
05/22/2026
We’ve been alluding to new stuff coming this year, and we’ve been formulating and flavor-testing it to make sure it is 100% the right product and flavor for you all! We’re still a bit away, but can’t wait for you all to see what we’ve been working on!
[pump] As you know, it will no longer be a SKU for us come the end of the year, but that doesn’t mean we’re fully leaving the category. We have some really cool new products being worked on that will release late this year! But, with that said, if [pump] is a product you use regularly, we suggest possibly snagging an extra tub or stocking up on it before it is fully gone by the end of the year!
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