Avid Impact

Lonely at the Top for Big Beer Brands

http://avidimpact.com/blog/test-chart/

Lonely at the Top for Big Beer Brands Recent study by Avid shows how lonely it is for big beer brands. At best, only 1 in 5 consumers that are aware of the brand say it is their preferred brand.

Building Rock Star Through http://ow.ly/W1kAy

Building a Rock Star Culture Through Marketing - Avid For his latest podcast, Alan Hart interviews Assurance’s Chief Marketing Officer and Brand strategist, Steven Handmaker. Assurance is among the...

Board-level Marketers are Linked to Higher Performance http://ow.ly/UMDeb

Check out this link

Can a Graham Cracker Represent Real American Families Today? - Avid Gary Osfichen, Portfolio Lead for Biscuits North America at Mondelēz International, says that Honey Maid’s inspiration was cultivated from a desire to be relevant to today’s families. “We looked at the brand’s lifespan over the last 90 years and the key part of the brand history was a sense of whole…

GE, Harley-Davidson & Extra Gum Go Behind the Scenes with Avid

Avid interviews the best and brightest marketers today! Visit them to see videos, podcasts and recaps of interviews with GE, Harley-Davidson, Mondelez and many many more.

Extra Gum Found Emotion & Story Telling Key to Growth Think back to grade school and that dreaded moment you pulled out a stick of gum in class. Before you could even peel back the wrapper, you were gree

Latest interview with Oscar Insurance head of marketing. http://ow.ly/SC6Ef

Oscar Wins by Making Healthcare More Humane - Avid “Oscar’s problem with the healthcare industry is that it’s viewed as inhumane."

What we know can help you wins for http://ow.ly/SiPmz

“What We Know Can Help You Grow” a Winner for GE Capital “At GE Capital, yes we lend money, but we do so much more...

Nice endorsement for mini Boden! Modern Family‘s Aubrey Anderson-Emmons Partners with Mini Boden: http://ow.ly/34ckZ8

Modern Family‘s Aubrey Anderson-Emmons Partners with Mini Boden: ‘I... The Modern Family actress has paired up with British clothing store Boden as a brand ambassadors for their kids line Mini Boden...