DEADLAST
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For The Underdogs™
“And one day, without noticing when it happened,
you’re no longer doing it for yourself.”
Thank you Tylor Wolter and Cole Becker for this tribute to the dads and runners who aim for a higher purpose.
The crew did a same day full-send down and back to goblin valley to film our summer campaign. Full video now out on Mitchell Thayne YouTube. BTS, campaign breakdowns, and all the good stuff.
“We set goals not only to achieve them, but to be transformed by them. The goal of sub 30 hours 100 mile race was not met, but what I got from finishing another 100 mile race is confirmation that I am the man who can do hard things. On to the next confirmation.”
- Athlete and homie samuel okunola | Online Fitness Coach after completing the Crazy Mountain 100
🎥: Alex Lohrum
07/26/2026
[RACE GVL] Less than 48 hours til rip. Sign up now at the link in bio to reserve your shot to thrown down.
First 100 entrants get a free RACE GVL DEADLAST Perforated LS and GUTS | Greenville Run Hat + a chance at race shoes, gift cards, and more, courtesy of Run In
You’re not gonna wanna miss this one. See you there 🫡
07/23/2026
Peak summer heat is here. The kind that makes you question your fitness and doubt your goals as you wade through the humidity. But as y’all know, this season is what peak fall races are built on the back of. Make it hurt a little now to reap the reward then.
‘Til the wheels fall off 🛞
[ RACE GVL 001 ]
Race entry (distance undisclosed). Limited-edition RACE GVL collab kit. A chance to win 1 of 8 carbon-plated race shoes. Come toe the line.
Entry includes:
• RACE GVL DEADLAST Perforated Long Sleeve
• RACE GVL GUTS | Greenville Run Hat
• Entry to win 1 of 8 pairs of carbon-plated racing shoes
• Chance to win 1 of 3 DEADLAST kits
• Chance to win $500 in Run In gift cards
Link in bio.
07/17/2026
[SUMMER ‘ 26] now live
’TIL THE WHEELS FALL OFF.
Underdogs push harder. That’s the mentality we bring to everything we do.
[Summer ’26] drops tomorrow at 12 PM MST / 2 PM EST.
Early access starts at 9 AM MST / 11 AM EST.
Some of our best gear yet.
[SUMMER ‘26] ‘til the wheels fall off
Available for the public on 07.17 @ 12 PM MST / 2 PM EST
Click here to claim your Sponsored Listing.
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Draper, UT
84020