Pure and Couture Salon

We are located in the City Market Bayside Shopping Cente in Destin, FL. Stop by and see our salon!

Photos from Pure and Couture Salon's post 06/04/2024

Blonde & Bright 🤩

Swipe to see the before ➡️ ready for your summer hair transformation? Book an appointment with us today!

Stylist: .brendaliz

Photos from Pure and Couture Salon's post 06/01/2024

How beautiful is this blonde color?! 🔥👸🏼

Welcome our new stylist we are so excited to have you join the Pure & Couture family!!

Photos from Pure and Couture Salon's post 06/01/2024

Say Hello to Hair Alchemy Heatless Style Balm ✨☀️

This lightweight balm, formulated for fine-to-medium strands, defines heatless styles and air-dried waves alike. Hair is left fortified, frizz-free, and touchably soft.

✨Creates lasting styles without the need for heat
✨Leaves hair defined and polished with touchably-soft hold
✨Imparts a healthy shine while smoothing frizz and flyaways
✨Strengthens fragile, weak hair to prevent and reduce breakage


We love our clients! At Pure and Couture clients aren’t just customers – they’re part of our extended salon family! 🫶✨


Just a little blonde to brighten up the day ✨



Happy Mother’s Day!! ✨

To all the moms your love, sacrifices, and endless support make the world a better place. Today, we celebrate you and all that you do!


Bright blonde for summer ✨☀️

Stylist: .brendaliz


Only 3️⃣ more days to enter our Mother’s Day Giveaway ✨🌸

The basket is valued at over $750!!

What you can win:

An Artisan basket filled with a bio ionic long barrel curling iron, Oribe signature liter of shampoo and conditioner, gold lust dry heat protection spray. Also 2 gift cards -
$100 gift card to be used for services and $50 gift card to be used towards spa services!

Guests get 1 entry for every retail item purchased ! The more items you buy, the more entries you get! 🥰

Drawing will be on May 10th!


Hand painted balayage never goes out of style! ✨🎨


Photos from Pure and Couture Salon's post 04/26/2024

Reminder to take advantage of our April Promo! Only a few days left! ✨

Buy any 2 premiere products and get a free fusio dose treatment!! 🫶


The perfect blend! 😍✨


Photos from Pure and Couture Salon's post 04/17/2024

Take advantage of our April Promo! ✨

Buy any 2 premiere products and get a free fusio dose treatment!! 🫶


Are you team straight or curly hair? Let us know in the comments ⬇️✨

Stylist: ✂️


Talk about hair goals! 😍✨

Stylist: 🫶

Photos from Pure and Couture Salon's post 04/04/2024

Our April Promos are here ✨

✅ Buy any 2 premiere products and get a free fusio dose treatment!! 🫶

✅ Purchase one full sized Gold Lust product and enter for a chance to win this spring travel bag from .thecollectiveartisan filled with Oribe Products!! 🍯


Voting is now OPEN for Best of the Emerald Coast!! ✨✨

Beginning today through Tuesday, April 30, you can vote for us as The Best Hair Salon!! We are so thankful for our amazing community! ♥️

You can also vote for all of your favorite Emerald Coast businesses and organizations!!

👉 Vote Here: https://bit.ly/49fHrP8

✨ This year’s event will benefit the Mattie Kelly Arts Foundation. Recognized as one of Northwest Florida’s premier art organizations, the Mattie Kelly Arts Foundation is known for its cultural events and children’s educational outreach programs.


Happy Easter from Pure and Couture Salon! ✨

We are reflecting on the blessings of family, the warmth of friends, and the incredible support from our cherished clients!


Purchase one full sized Gold Lust product and enter for a chance to win this spring travel bag from .thecollectiveartisan filled with Oribe Products!! ✨

Photos from Pure and Couture Salon's post 03/26/2024

We are loving this spring transformation!! 🌸✨

Stylist: 🫶

Photos from Pure and Couture Salon's post 03/23/2024

New season, new spring set to obsess over! ✨🌸

Introducing this spring’s Valley of Flowers Travel Set, designed in collaboration with artist :

Valley of Flowers Travel Set
✨Travel-sized Valley of Flowers Eau De Parfum
✨Travel-sized Valley of Flowers Replenishing Body Wash + Restorative Body Crème


Have you tried OI Liquid Luster yet? 💧✨

Thanks to its innovative liquid texture, the moisturising agents come into direct contact with the hair fibre, giving an immediate illuminating effect and a smooth finish.


When it comes to hair, a few inches goes a long way! ✨😍

She is wearing 22’ invisible bead extensions!



These Invisible Bead Extensions are a game changer when adding length or volume to your hair!! ✨

Ask us today how they can work for you!



Our secret to your ultimate blowout? ✨

Oribe’s Royal Blowout Heat Styling Spray. Made with a blend of rosehip, argan, and avocado oil, this ultra-lightweight mist smoothes even the worst behaved mop while speeding dry time. For best results, use sparingly, as this is a highly concentrated formula.


Look at her GLOW ✨

Hair by:


Congratulations to Dyandra, she is now a level one!! We are so proud of you and all of your hard work! ✨

You can now book with her online! Link in stories! 🔗


Buttery Blonde never goes out of style! ✨👸🏼


Want your business to be the top-listed Hair Salon in Destin?
Click here to claim your Sponsored Listing.

Videos (show all)

Won’t ever get enough of this ✨ magic ✨ Thinking about extensions but aren’t sure? This @invisiblebeadextensions method ...
A total makeover for this queen💫-We love making women look & feel beautiful! 💛-{Hair: @destins_manechick + Makeup: faces...
Blonde refresh + hand tied & dreamcatcher extensions hybrid = happy girl 😍.We offer a wide range of extensions to fit al...
Extensions + color to match 😍 We are obsessed!Have you been considering extensions? There’s no time like now!  Call for ...
IGTV 5 - Sophie's Ponytail Braid
IGTV 3 - Sophie Double Pony
Breathtaking views and a Fun lunch with some beautiful ladies Friday!  A portion of proceeds went to the Destin Charter ...
Blessed beyond measure #beyou #blessed #unique #lovewhatyoudo #happysunday #anewday #pureandcouture
Cheers to 8 Years !!
Our products are great stocking stuffers or cute last minute gifts to mark off your Christmas list 🤶🏼💄
Do you have that feeling sometimes that you're tired of working and you're ready to go home ASAP?😕Too bad, because Anast...




36150 Emerald Coast Pkwy, Ste 104
Destin, FL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 5pm
Saturday 9am - 3pm

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