True North Restoration

At Summit 2026, John Geyer from Aramsco walked True North owners through DryLINK, an IoT ecosystem that connects devices across a job site and delivers real-time data where it matters most.

No more guessing on drying progress. No more manual tracking. Just connected equipment, live data, and owners who know exactly what's happening on every job.

This is what it looks like when the right technology partner shows up for you.

True North franchise owners don't just follow a playbook. They help write it.

The Franchise Advisory Council is the mechanism that makes that real a group of owners who bring field-level insight back to the leadership table and help shape how the brand grows.

This year's FAC includes Brennen Unnerstall, Noah Witt (True North Restoration of SW Oregon), and Jessica Norwood. Three owners who are showing up not just for their own markets, but for the whole network.

That's the kind of community we're building.

Our National Brand Manager Spenser Schmitt brought a framework to Summit 2026 that reframes how every franchisee should think about their marketing.

Marketing is a multiplier, not a motor.

A motor tries to create energy out of nothing. A multiplier takes what you've already built and makes it work harder. Google reviews, your Business Profile, social media all of it amplifies what's already working. It can't replace what's missing.

He backed it up with real data from one of our markets. Back-to-back floods, 6 to 10 inches of rain, 23 documented water rescues, and one True North franchise that walked into it ready. 62 LSA leads in a single month because the foundation was already there.

The foundation you build today determines what the next storm does for your business.

"You get paid to document."

It sounds simple. But this one idea delivered by Todd Sangid of DocuSketch at Summit 2026 changed the way a lot of True North owners think about their jobs.

Documentation isn't the boring part of restoration. It's the most important part. It's what gets claims paid, protects your crews, and builds trust with adjusters.

Todd made that crystal clear. If you work in restoration and you're not treating documentation as a core skill, you're leaving money on the table.

Tim Johnson, our National Accounts Manager, made one thing clear at Summit 2026.

"I'm trying to make your phone ring. That's my goal."

National accounts aren't about replacing what you're already doing locally. They're about adding opportunities that individual franchisees couldn't access alone. Larger jobs. Repeat business. Growth that comes to you.

Tim was honest about where things are. Progress is real, traction is building, and he's hungry for more. The work is happening and it's just getting started.

A plan beats inspiration every time.

Luke Schepler took the Summit 2026 stage with 'The Ascent' and didn't waste a minute on motivation. He laid out exactly what it takes to scale inside the True North system. What to build. In what order. Why.

Every owner in that room left with something specific to go execute.

This is what makes True North different: the people inside the system invest in the people running it.

Here's the honest truth about what separates good franchise owners from great ones: they're coachable.

John Capponi's session at Summit 2026, "The Coachability Dividend," hit different. It wasn't about tactics or tools. It was about the mental game specifically, the thing that keeps most people from ever reaching their potential.

Your ego is expensive. Your openness to feedback is an asset.

This was one of the most talked-about sessions of the entire week.

When a major storm hits, most restoration companies scramble. True North has a plan.

At Summit 2026, Wheat Mahoney walked us through how True North's Disaster Response Division works how it's structured, how it deploys, and how it turns the industry's most chaotic moments into organized, profitable opportunities for franchise owners.

It's one of the things that makes True North different. And it's only getting stronger.

Marcia Mead and Stephanie Ryan presented the Franchise Development update at Summit, a look at where the network is growing, how the team is structured, and what the pipeline looks like heading into the back half of the year.

The message was clear: True North is growing with intention. Every territory placement, every new owner, every market expansion is deliberate.

That standard starts with the FranDev team and carries through to every franchisee in the system.

Our COO Ray Donat took the stage at Summit 2026 and talked about trust like most people don't.

Not as a soft value you put on a wall. As a strategy. The kind that actually builds your referral network, earns you repeat business from property managers and insurance agents, and gets your customers through the hardest moments of their lives feeling like someone was in their corner.

His framework started with something simple: seek first to understand. Before you pitch, before you position, before you close. Just understand what the person across from you actually needs.

That's what the best operators in this system are doing.