Mind Over Markets

Mind Over Markets

Mind Over Markets (MIND), a messaging and marketing company specializing in clean tech, sustainability, green products and services, health & wellness and the circular economy.

After nearly 20 years working with sustainable and social impact businesses, we know that many struggle to clarify the message and get heard. Mind Over Markets has a proven framework and market knowledge that solves that, so brands get clear, get heard and grow their business. Since 2003, Carolyn has helped thousands of companies, in 25+ industries, leverage the $2.65 trillion sustainable goods in

Operating as usual

09/02/2021

We love when our clients share the love with us!

#SustainableMarketing #SustainableBusiness #GreenBusiness

We love when our clients share the love with us!

#SustainableMarketing #SustainableBusiness #GreenBusiness

09/01/2021

Want bite-size business tips to grow your sustainable or social impact brand?

We share weekly tips from pros on how to improve your website marketing messages to be seen, be heard, and grow your business.

https://mindovermarkets.com/#tips

#BusinessTips #SocialImpact #MarketingTips

Want bite-size business tips to grow your sustainable or social impact brand?

We share weekly tips from pros on how to improve your website marketing messages to be seen, be heard, and grow your business.

https://mindovermarkets.com/#tips

#BusinessTips #SocialImpact #MarketingTips

6 Reasons to Support Black-Owned Businesses | Green America 08/31/2021

6 Reasons to Support Black-Owned Businesses | Green America

Last year, Black-owned businesses closed their doors over 2x as often as white-owned businesses.

One small act you can do today (and every day) is shopping from Black-owned businesses.

https://tinyurl.com/fsd7vxxs

#GreenAmerica #BlackOwned

6 Reasons to Support Black-Owned Businesses | Green America Businesses across the US were hit hard by the coronavirus, but Black-owned businesses felt it the most. We can use our collective power to show our values. - Green America

media.giphy.com 08/30/2021

media.giphy.com

There’s nothing worse than emails that aren’t opened. It can be confusing and disappointing. We get it.

Schedule a conversation with us to help you craft emails that your customers respond to. It’s easy when you know how.

https://mindovermarkets.com/schedule-a-call/

#DenverBusiness #ColoradoBusiness #MarketingAgency

https://tinyurl.com/bx4x3vdn

media.giphy.com

New Rulebook Helps Companies Validate Their Sustainability Claims 08/26/2021

New Rulebook Helps Companies Validate Their Sustainability Claims

40% of corporations’ sustainability claims are misleading. How can you avoid greenwashing while telling your sustainability story?

Check out this new free tool- A rulebook for turning supply chain information into trustworthy claims. So you can clearly and truthfully communicate the good your business does in the world.

https://tinyurl.com/4k5w6bp2

#SustainableMarketing #SustainableBusiness #SustainableBrand

New Rulebook Helps Companies Validate Their Sustainability Claims The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.

08/25/2021

Have you spent a small fortune on your marketing and it’s still not working?

So many social impact and sustainable brands hire a "generalist" marketer who does not understand what motivates customers to buy their products and services (HINT: it’s not always about the environment or your social issue). So they spend their hard-earned money and get poor results.

With nearly 20 years of expertise marketing this niche, Mind Over Markets will help you finally get clear and compelling messaging that gets results.

Schedule a conversation with us, and we’ll show you how to be seen, heard, and grow your business.

https://mindovermarkets.com/schedule-a-call/

#DenverBusiness #ColoradoBusiness #MarketingAgency

Have you spent a small fortune on your marketing and it’s still not working?

So many social impact and sustainable brands hire a "generalist" marketer who does not understand what motivates customers to buy their products and services (HINT: it’s not always about the environment or your social issue). So they spend their hard-earned money and get poor results.

With nearly 20 years of expertise marketing this niche, Mind Over Markets will help you finally get clear and compelling messaging that gets results.

Schedule a conversation with us, and we’ll show you how to be seen, heard, and grow your business.

https://mindovermarkets.com/schedule-a-call/

#DenverBusiness #ColoradoBusiness #MarketingAgency

Green America, Apple, Dell, HP launch groundbreaking initiative to protect workers 08/24/2021

Green America, Apple, Dell, HP launch groundbreaking initiative to protect workers

Cheers to Apple, Dell Technologies, and HP for stepping up to protect workers from exposure to hazardous chemicals in the electronics supply chain.

Check out how the groundbreaking Toward Zero Exposure program works:

https://tinyurl.com/2sjwn6sa

#Electronics #ElectronicsManufacturing #GreenAmerica

Green America, Apple, Dell, HP launch groundbreaking initiative to protect workers New initiative of electronics leaders & Green America aims to protect workers from chemical hazards in the global electronics supply chain.

08/23/2021

Nothing confuses your customers more than jargon.

You may be well-versed in the inside language of your industry, but visitors to your website may not be. So the more brain calories you ask people to spend on your site, the higher bounce rate you’ll have.

While working with our client ChemForward, we knew immediately that any complex scientific terms on their website would turn away customers. So we simplified, simplified, simplified.

When you confuse, you lose. And we don’t want that to happen.

#SustainableMarketing #WebsiteCopy #GreenBusiness

Nothing confuses your customers more than jargon.

You may be well-versed in the inside language of your industry, but visitors to your website may not be. So the more brain calories you ask people to spend on your site, the higher bounce rate you’ll have.

While working with our client ChemForward, we knew immediately that any complex scientific terms on their website would turn away customers. So we simplified, simplified, simplified.

When you confuse, you lose. And we don’t want that to happen.

#SustainableMarketing #WebsiteCopy #GreenBusiness

08/05/2021

So many sustainable businesses feel like their digital communications aren’t delivering the results that they should. From their website to their emails or social media posts -- all that work for lackluster engagement. It’s downright disappointing.

At Mind Over Markets, we believe that your business is too important to be lost in the crowd.

That’s why we’ve helped thousands of businesses like yours grow their online sales over the last 20 years. Our secret sauce? Clear and compelling website messaging.

Schedule a call with us to start attracting more and more customers with your website.

https://mindovermarkets.com/schedule-a-call/

#Marketing #Messaging #BrandMessaging #DenverBusiness

So many sustainable businesses feel like their digital communications aren’t delivering the results that they should. From their website to their emails or social media posts -- all that work for lackluster engagement. It’s downright disappointing.

At Mind Over Markets, we believe that your business is too important to be lost in the crowd.

That’s why we’ve helped thousands of businesses like yours grow their online sales over the last 20 years. Our secret sauce? Clear and compelling website messaging.

Schedule a call with us to start attracting more and more customers with your website.

https://mindovermarkets.com/schedule-a-call/

#Marketing #Messaging #BrandMessaging #DenverBusiness

Consumers Are Hungry for Regenerative Food Brands 08/04/2021

Consumers Are Hungry for Regenerative Food Brands

59% of people under 30 consider how “responsible” a brand is when buying food or beverages. Welcome to the world of regenerative food.

Here are 4 guidelines regenerative food brands need to digest to make it in the marketplace.

https://tinyurl.com/24rk7ybs

#Regenerative #SustainableBrands #SustainableBusiness

Consumers Are Hungry for Regenerative Food Brands With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative ...

08/03/2021

“We had been struggling with our messaging for over 6 months and couldn't get it right on our own. After our sessions with Mind Over Markets, I'm confident to say we've skillfully been able to craft clear copy that captures every aspect of who we are and what we do. I'm so grateful for their expertise and wisdom!” -- Matt D. of Subtle Distinctions

#MarketingAgency #DenverBusiness #ColoradoBusiness

“We had been struggling with our messaging for over 6 months and couldn't get it right on our own. After our sessions with Mind Over Markets, I'm confident to say we've skillfully been able to craft clear copy that captures every aspect of who we are and what we do. I'm so grateful for their expertise and wisdom!” -- Matt D. of Subtle Distinctions

#MarketingAgency #DenverBusiness #ColoradoBusiness

08/02/2021

Are people responding to your marketing message? They’re not for many sustainable and social impact businesses. Why? Because they use complicated or confusing messages that have little or no impact.

That’s why for nearly 20 years Mind Over Markets has helped thousands of businesses create clear and compelling messaging. So that they can be seen, heard, and grow their business.

Want a taste of how we do it? Start with these 6 potent website messaging tips today!

https://mindovermarkets.com/#6-tips

#MarketingStrategy #MarketingTips #Messaging

Are people responding to your marketing message? They’re not for many sustainable and social impact businesses. Why? Because they use complicated or confusing messages that have little or no impact.

That’s why for nearly 20 years Mind Over Markets has helped thousands of businesses create clear and compelling messaging. So that they can be seen, heard, and grow their business.

Want a taste of how we do it? Start with these 6 potent website messaging tips today!

https://mindovermarkets.com/#6-tips

#MarketingStrategy #MarketingTips #Messaging

[07/29/21]   Your clients probably have packed schedules, ours do. So how can you effectively communicate with them without overwhelming their calendar?

Our team uses the tool Loom to easily record and send videos - often sharing our screen.

Why do we love it? Because our clients can enjoy the one-on-one, personal feel of video, when it’s most convenient for them. Without having to squeeze another meeting into their busy schedules.

#BusinessTips #Business #ColoradoBusiness

Circular economics and the $57B e-waste opportunity | Greenbiz 07/28/2021

Circular economics and the $57B e-waste opportunity | Greenbiz

Did you know plastic isn’t the fastest growing waste stream? E-waste is, and it’s worth $57 billion!

The market is ripe for recycling materials like lithium, nickel, and cobalt from electronics. We need these for our clean energy transition.

https://tinyurl.com/z5uydy7z

#CircularEconomy #Circularity #ElectronicWaste

Circular economics and the $57B e-waste opportunity | Greenbiz Investment firm Closed Loop Partners is making a “significant” investment in ERI, the largest U.S. provider of technology asset management services.

07/27/2021

Summer slowdown is a reality for many businesses. We’ve been there, so we get it. That’s why we created this list of 5 Simple Marketing Strategies for Strong Summer Sales.

1. Refine and memorize your elevator pitch team-wide.

2. Send nurture emails weekly.

3. Share inspiring testimonials with your audience. Don’t be shy.

4. Create a high value lead generator to build your list.

5. Update your website home page with crystal clear, compelling copy.

Need help with any of these? Schedule a conversation with our team, we’d love to help!

https://mindovermarkets.com/schedule-a-call/

#MarketingAgency #DenverSmallBusiness #ColoradoBusiness

Summer slowdown is a reality for many businesses. We’ve been there, so we get it. That’s why we created this list of 5 Simple Marketing Strategies for Strong Summer Sales.

1. Refine and memorize your elevator pitch team-wide.

2. Send nurture emails weekly.

3. Share inspiring testimonials with your audience. Don’t be shy.

4. Create a high value lead generator to build your list.

5. Update your website home page with crystal clear, compelling copy.

Need help with any of these? Schedule a conversation with our team, we’d love to help!

https://mindovermarkets.com/schedule-a-call/

#MarketingAgency #DenverSmallBusiness #ColoradoBusiness

Registration 07/26/2021

Registration

Check out the upcoming VERGE Net Zero online conference! It's packed with practical insights and best practices from trailblazers in the net-zero movement - and it's free to attend.

https://tinyurl.com/4hz8s9jc

#NetZero #GreenBiz #SustainableBusiness

Registration VERGE Net Zero is a complimentary online event July 26-27, 2021 - Register Today!

07/22/2021

Imagine using 5 words or less to capture your million-dollar marketing message.

That’s exactly what our team at Mind Over Markets crafted for our client Hexas. They supply manufacturers of wood products with sustainable, plant-based materials.

We kept their central message direct and short: “Cut Costs, Not Trees.”

How can you simplify your company’s message? If you find yourself struggling to find the right words, we’re here.

#SustainableMarketing #SustainableBusiness #GreenBusiness #WebsiteCopy

Imagine using 5 words or less to capture your million-dollar marketing message.

That’s exactly what our team at Mind Over Markets crafted for our client Hexas. They supply manufacturers of wood products with sustainable, plant-based materials.

We kept their central message direct and short: “Cut Costs, Not Trees.”

How can you simplify your company’s message? If you find yourself struggling to find the right words, we’re here.

#SustainableMarketing #SustainableBusiness #GreenBusiness #WebsiteCopy

LanzaTech, lululemon Partner to Create First Fabric Made from Recycled Carbon Emissions 07/21/2021

LanzaTech, lululemon Partner to Create First Fabric Made from Recycled Carbon Emissions

Shoutout to lululemon for putting their money where their mouth is. They’re creating the 1st fabric made from recycled carbon emissions!

A stride towards reaching a circular system by 2030 and changing the game in the fast fashion world.

https://tinyurl.com/ytbmv5e8

#Lululemon #CarbonEmissions #SustainableFashion

LanzaTech, lululemon Partner to Create First Fabric Made from Recycled Carbon Emissions The carbon-capture experts and the high-end yoga pants purveyor have developed a waste-gas-based polyester with the same appearance, properties and functionality of virgin polyester — a lower-carbon potential game-changer for the apparel industry.

07/20/2021

Are you confused why people visit your homepage but leave before they engage with you?

It’s a common problem with a clear solution: Clarify your message in your header.

You only have 8 seconds to communicate these 3 things there:

1. What do you do?
2. How can you make my life better?
3. How do I buy from you?

Schedule a call with us if you want to get specific tips on your header. So that you can reach more people, more often, and grow your business.

https://mindovermarkets.com/schedule-a-call/

#WebsiteCopy #WebsiteTips #Messaging #DenverBusiness

Are you confused why people visit your homepage but leave before they engage with you?

It’s a common problem with a clear solution: Clarify your message in your header.

You only have 8 seconds to communicate these 3 things there:

1. What do you do?
2. How can you make my life better?
3. How do I buy from you?

Schedule a call with us if you want to get specific tips on your header. So that you can reach more people, more often, and grow your business.

https://mindovermarkets.com/schedule-a-call/

#WebsiteCopy #WebsiteTips #Messaging #DenverBusiness

Tree Water and … Goose Droppings? Cheers to New, Creative Uses of Waste Streams 07/15/2021

Tree Water and … Goose Droppings? Cheers to New, Creative Uses of Waste Streams

From maple syrup by products to goose p**p in parks, businesses all over the world are turning waste into something wonderful.

We care about diverting waste. We are sure you do too.

So check this article out to get inspired.
https://tinyurl.com/5d32x528

#Waste #SustainableDesign #SustainableBusiness #SustainableBrands #CircularEconomy

Tree Water and … Goose Droppings? Cheers to New, Creative Uses of Waste Streams Asarasi has turned sap water — a waste byproduct of maple syrup production — into a delicious, carbonated beverage; and for intrepid beer lovers, the city of Lahti, Finland has turned the blight of local parks into a line of ‘Wasted Potential’ brews.

Virtual Solutions Summit 07/14/2021

Virtual Solutions Summit

Want tangible, innovative solutions to the challenges that companies face concerning environmental, sustainability and energy management initiatives and programs?

Then check out the Environment + Energy Leader Solutions Summit, July 20-21. They’ll be sharing the latest and greatest technology at the intersection of energy and the environment.

Learn more and register here:
https://tinyurl.com/mwanvkhd

#Energy #EnergyFuture #SustainableBusiness

Virtual Solutions Summit The Environment+Energy Leader Solutions Summit will take place virtually on July 20-21, 2021. 

07/13/2021

We know that checking the overall health of your business can feel daunting. You might not have a clue where to begin. But how can you improve on areas you don’t know are lacking?

That’s why we created a simple quiz to help you see where you stand. It’s our Business MRI.

Here’s how easy it is:

1. Click the link below and take the quiz.
2. Receive a detailed report on the health of your business.
3. Know exactly where your business stands on all fronts.

Knowledge is power. And the knowledge you’ll gain from this quiz can give you the direction and confidence to grow your business.

https://mindovermarkets.scoreapp.com/

#SustainableBusiness #BusinessTips #BusinessOwners #Business #BusinessAdvice

We know that checking the overall health of your business can feel daunting. You might not have a clue where to begin. But how can you improve on areas you don’t know are lacking?

That’s why we created a simple quiz to help you see where you stand. It’s our Business MRI.

Here’s how easy it is:

1. Click the link below and take the quiz.
2. Receive a detailed report on the health of your business.
3. Know exactly where your business stands on all fronts.

Knowledge is power. And the knowledge you’ll gain from this quiz can give you the direction and confidence to grow your business.

https://mindovermarkets.scoreapp.com/

#SustainableBusiness #BusinessTips #BusinessOwners #Business #BusinessAdvice

Products

Messaging, Branding, Design, Strategic planning, Website development, Advertising, Training/Coaching, Environmental stakeholder communications, training and collaboration

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