Erleia

Our secret bestseller 🤫

The amount of shea butter and cocoa butter that we pack into these balms is why y’all keep coming back for more. Swipe on some Heel and Foot Balm after a long day of walking, hiking, beaching or work and your feet will thank you 🙏

Link in bio to shop or find a store near you

Description: video of feet at a beach and an Erleia Eucalyptus Heel and Foot Balm with narration about how the product is the brand’s most reordered product

Our secret best seller 🦶

Our Heel and Foot Balm has the highest reorder rate in our lineup. Once people try it, they don’t stop.

Treat your feet to some TLC, link in bio to shop 🛒

Description: feet on the beach and an Erleia heel and foot balm (eucalyptus) on the beach with narration about the product being a secret bestseller

This is where your order actually comes from 📦

Three days a week, this is what my job looks like. No 3PL or fulfillment team, just me.

Yes, I have been trying to work myself out of this part of the job since the very beginning and if I’m being honest, it’s looking like I’m going to need hand this off very very soon, but for now I’m savoring every tangible moment.

Description: video clips of Ada shipping packages of Erleia orders

Kitchens get all the attention, but our bathrooms are where we can make more progress.

Next month is Plastic-Free July and we have so much to talk about - tips for swaps, figuring out what works for your lifestyle, and more.

Follow along if going plastic-free or low-waste are important to you.

Description: video clips of easy plastic-free swaps in the kitchen, a recycling plant and store shelves and display shelves full of plastic packaging

Real summer conditions and travel, no staging 🧳☀️

Our solid bars and balms are built for this - travel friendly, no leaks, no plastic.

Description: clips of Erleia products in different summer travel environments on a beach, in a bright bathroom and in a city hotel room

Solid skincare travels light, packs small and leaves nothing behind 🌊

A perfect match for a day outside 🫶

Description: Ada on a beach with Erleia products - a heel and foot balm, lotion bar and face balm

If you have ever wondered what the unsexy side of retail looks like, it is this 📠

EDI is essentially a fax machine for purchase orders. We are switching providers because our soon-to-be former provider doubled their prices overnight. It is a lot of grinding through back office work.

More real talk like this if you follow along.

Description: video clips of Ada doing trainings and on a computer set to a voiceover about selling into retailers and being EDI/retailer-ready

In our defense, they’re all different scents and formulas 😜



Description: audio of someone going from buying one product to a whole set of products, set to a visual of Erleia products