Utility Design Co.
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meaningful ideas + incredibly useful design = good Utility Design Co. is a multi-disciplinary design studio with a focus on identity systems.
Our philosophy—merge meaningful ideas with incredibly useful design. Good design creates clarity, intelligently informs and emotionally persuades—and it's never been more powerful and influential than it is today. leverages the power of design to help organizations deliver a meaningful presence into the marketplace.
10/19/2016
Excited to launch a new website for an exceptional group of people at Abstract Construction. Special thanks to Brady Lowry and Candace Berry for partnering with Utility Design Co. Keep up the great work! http://abstractconstruction.com/
09/25/2015
Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms.
09/21/2015
Our poster design celebrating International Day of Peace.
09/18/2015
The Doak Walker Award was created in 1989 to recognize the nation's premier collegiate running back for his accomplishments on the field, achievement in the classroom and citizenship in the community. Past recipients include LaDainian Tomlinson, Ricky Williams, Eddie George and Darren McFadden.
This season, Southern Methodist University asked Utility Design Co. to design an updated version of the logo to commemorate the 25th Anniversary of this prestigious award. These are a couple design options presented—follow and find out which logo was selected.
09/14/2015
Here's a peek at the campaign theme and logo we developed for SMU Abroad. The "Get World Ready" campaign challenges students to expand their capacities and change the world by thriving in different cultures and engaging with different kinds of people on a global level.
09/14/2015
SMU is transforming the residential life model for students through their Residential Commons program, which integrates the academic, residential and social experience. Utility Design Co. designed crests for each of the Residential Commons. Each crest reflects the unique history, traditions, and meaningful activities that build long-term bonds among residents.
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