Alive Method

A bank just became a media company, and it has something no ad platform can buy: transaction data.

Third-party attribution died. Your CAC didn't have to.

Walgreens is installing 1,200 screens by October 2026. Not to interrupt. To move people.

Google builds a structured entity for your business before anyone searches for you. Your Business Profile is one input. The entity Google actually uses to rank local results is assembled from your profile, your website, your reviews, and third-party directories combined.

According to Search Engine Land, 72 distinct ranking signals shape those results, spanning relevance, prominence, and proximity. When your data sources conflict, Google resolves it conservatively and surfaces the competitor wi...

Retail media networks now command 31% of DTC brand ad spend. The attribution is real, the intent signal is strong, and the conversion data is cleaner than most social channels. That is the good news.

The structural problem: every buyer you convert on Amazon or Walmart goes into their database. You paid for the acquisition. They own the relationship. And their data advantage compounds with every transaction you fund.

The brands building durable customer economics treat the retail media convers...

Your local store traffic is becoming someone else's first-party data asset.

Amazon allegedly intervened in 80% of its own ad auctions without telling you.

AI assistants do not run ad auctions. They read structured product data: schema markup, feed attributes, and whether your product information is consistent across every channel where it lives.

If your product title on your own site differs from your retail feed, which differs from your marketplace listing, each inconsistency signals to an AI system that it cannot fully trust any single source. The result is simple: you do not get recommended.

Paid spend stops working the moment you stop payin...

Google just expanded direct booking in Local Services Ads to 500+ partners. Your cost-per-lead math changed overnight.